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eReaders and ePublishing:
developing a model for flexible
and open distance learning


Patricia McKellar and Steven Warburton
RIDE Conference
October 19th 2012, London
• 20,000+ Undergraduate Laws
• Global market (1o0 countries)
• 50 recognised teaching institutions
• LLB degrees anddiplomas
• Academic quality and direction maintained by ‘lead
  colleges’
• Two student ‘study types’ from self study to
  teaching institution supported.
why?
eReaders and ePublishing
institutional context: print-based text
student context: digital and mobile
•   10 billion
•   1.4 per person
•   25 billion
•   24.9 billion
•   10 billion
•   1 billion per month
•   50%
•   70%
emerging technologies and adoption horizons (2010)



                           Gesture Based Computing           4 to 5 years
                           Visual data analysis




          Electronic Books
                                              2 to 3 years
          Simple augmented reality




 Mobile Computing            1 year or less
 Open content
emerging technologies and adoption horizons (2011)



                           Gesture Based Computing          4 to 5 years
                           Learning analytics




          Game based learning
                                             2 to 3 years
          Augmented reality




 Electronic books           1 year or less
 Mobile
emerging technologies and adoption horizons (2012)



                           Gesture Based Computing          4 to 5 years
                           Internet of things




          Game based learning
                                             2 to 3 years
          Learning analytics




 Mobile apps                1 year or less
 Tablet computing
problem space
Print driven publishing model that effects:
       • Sustainability (learning technologies);
       • Costs;
       • Logistics (global dispatch/delivery; timeliness);
       • Leanness (warehouse stacked with books/study guides not ‘doing
         anything’);
       • Waste (over publish; out of date).
Lack of flexibility in outputs
Impact on responsiveness and scalability
Lack of flexibility for students
explore ePublishing and eReaders - what impact on:
student study environment; business models
other projects, other studies
•   University of Leicester ’Duckling’ project
•   Kindle US Universities project
•   California Lutheran University pilot project
•   University of Manchester JL Library
•   Loughborough University e-reader project
•   World reader project (http://www.worldreader.org/)
how?
action
• consideration of ePublishing formats (.epub /.mobi /
  DRM)
• end device/s
• designed activity/s
• identification of pilot groups
• success criteria for the stakeholder groups
• evaluation (UAT) and data gathering methodology via
  survey and focus group
five pilot groups: Pilot groups
Germany; Kenya; Singapore; two in UK.
stakeholder impact
Primary                        Secondary
• For students (study)         • For tutors
• For the UoLIP (business)     • For provider teaching
• For publishers                 institutions
• For device manufacturer      • For content authors
• For HEA (funding body) and   • For publishing teams
   wider research community    • For DRM managers
our project



                             Kobo and
                             eBookStore
                             (distribution)

Publishers
and ePubs
(access)



                           Students
                           (learning and
                           teaching)
results
What were the best aspects of this approach?
• Convenience and portability, light and handy (1);
• A large amount of study material to be stored and accessed on the go (1,
  3);
• Able to study in more bite size chunks because I had the option of using
  ‘dead time’; (2, 4)
• I can optimise the amount of time I spend studying (4)
• The ability to have the subject guide, the study pack, the textbook and
  access to the online resources and case databases on the 06:19 to
  Waterloo (2)
• Functionality: annotations, bookmarking, highlighting, definition tool,
  translation tool, return to a section, battery life, search facility (1, 3)
What did students not like about this approach?
•   Functionality: sufficient light, annotations, bookmarking, highlighting,
    battery life, search facility, slow loading, speed of changes, no
    hyperlinks, touch screen not always effective, lack of colour (1, 3);
•   Not having all the subjects on the eReader and having to go back and
    forth with hard copy (3);
•   A bit too one dimensional [hyperlinks] (3);
•   Sometimes its hard to concentrate as it feels like staring at a PC (1);
•   Impossible to look at two books at once (1, 4);
•   If it was just supplied like this and said do the UoL course you’d struggle
    but in conjunction with the VLE or hard copy it’s perfect (4)
Note taking and Highlighting
•    Some issues of functionality
•    Feedback overall positive: very useful, easy to create and easy to find,
     easy to identify information to link to legal arguments, easy to tag for
     further investigation, makes notes in the one place
•    Being a more paper based person I usually prefer to make notes on
     paper. However the convenience of the entire function when I am on the
     move allows me to highlight and take notes when paper is unavailable.
     Thus I have resorted to first making notes in the ereader and later if
     necessary write it out separately
•    Sharing with other students




    Learning Analytics
is the approach working?
• I can read the materials in situations where I would
  never have brought and read the hard copy versions
• In my prior classes I often did not do the ‘further
  reading’since the books were so heavy
• Overall I was able to increase my reading hours for a
  topic
• Attention and retention reported as improved
• Easier to carry around hence inclined to finish activities
• Unintended consequences -> life-styling; power user
• digital vs. paper divide
         • Paper = flexible note-taking
         • Digital = organisational advantages
Increase in further                              Lack of ability to
reading; time efficient                          see more than one
                                                 document
Lightweight and portable
                                                 Highlighting and
Flexible, adaptive                               notetaking limited

                                                 Limited interactivity
Suits different learning styles
                                                 More guidance needed
Use of ‘dead’ time
                                                 Device functionality
Device functionality                             –ve views
+ve views



    ROI: cost benefit analysis based on educational and/or
    business processes. What is your context?
Phase 2: scalability and business process




                                             distribution
                                             distribution
                                             DRM and
                                             DRM and
                     Publishers                             eReader manufacturer
                                                             eReader manufacturer



                                           Student
                                            Student
                     eTexts; rich                           Preloaded
                                                             Preloaded
                      eTexts; rich
                     media; eActivities                     eReader
                                                             eReader
                      media; eActivities

html5/CSS3/e
Pub3
                                  Educational institution
                                   Educational institution

         Repository; xml;
         editorial cycle;
         LD; DRM; book                 Flexible
                                        Flexible
         store; library                Mobile
                                        Mobile              Identify: capacity building issues
                                     Connected
                                      Connected
where next?
thank you

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eReaders and ePublishing: developing a model for flexible and open distance learning

  • 1. eReaders and ePublishing: developing a model for flexible and open distance learning Patricia McKellar and Steven Warburton RIDE Conference October 19th 2012, London
  • 2. • 20,000+ Undergraduate Laws • Global market (1o0 countries) • 50 recognised teaching institutions • LLB degrees anddiplomas • Academic quality and direction maintained by ‘lead colleges’ • Two student ‘study types’ from self study to teaching institution supported.
  • 6. 10 billion • 1.4 per person • 25 billion • 24.9 billion • 10 billion • 1 billion per month • 50% • 70%
  • 7. emerging technologies and adoption horizons (2010) Gesture Based Computing 4 to 5 years Visual data analysis Electronic Books 2 to 3 years Simple augmented reality Mobile Computing 1 year or less Open content
  • 8. emerging technologies and adoption horizons (2011) Gesture Based Computing 4 to 5 years Learning analytics Game based learning 2 to 3 years Augmented reality Electronic books 1 year or less Mobile
  • 9. emerging technologies and adoption horizons (2012) Gesture Based Computing 4 to 5 years Internet of things Game based learning 2 to 3 years Learning analytics Mobile apps 1 year or less Tablet computing
  • 10. problem space Print driven publishing model that effects: • Sustainability (learning technologies); • Costs; • Logistics (global dispatch/delivery; timeliness); • Leanness (warehouse stacked with books/study guides not ‘doing anything’); • Waste (over publish; out of date). Lack of flexibility in outputs Impact on responsiveness and scalability Lack of flexibility for students
  • 11. explore ePublishing and eReaders - what impact on: student study environment; business models
  • 12. other projects, other studies • University of Leicester ’Duckling’ project • Kindle US Universities project • California Lutheran University pilot project • University of Manchester JL Library • Loughborough University e-reader project • World reader project (http://www.worldreader.org/)
  • 13. how?
  • 14. action • consideration of ePublishing formats (.epub /.mobi / DRM) • end device/s • designed activity/s • identification of pilot groups • success criteria for the stakeholder groups • evaluation (UAT) and data gathering methodology via survey and focus group
  • 15. five pilot groups: Pilot groups Germany; Kenya; Singapore; two in UK.
  • 16. stakeholder impact Primary Secondary • For students (study) • For tutors • For the UoLIP (business) • For provider teaching • For publishers institutions • For device manufacturer • For content authors • For HEA (funding body) and • For publishing teams wider research community • For DRM managers
  • 17. our project Kobo and eBookStore (distribution) Publishers and ePubs (access) Students (learning and teaching)
  • 19.
  • 20. What were the best aspects of this approach? • Convenience and portability, light and handy (1); • A large amount of study material to be stored and accessed on the go (1, 3); • Able to study in more bite size chunks because I had the option of using ‘dead time’; (2, 4) • I can optimise the amount of time I spend studying (4) • The ability to have the subject guide, the study pack, the textbook and access to the online resources and case databases on the 06:19 to Waterloo (2) • Functionality: annotations, bookmarking, highlighting, definition tool, translation tool, return to a section, battery life, search facility (1, 3)
  • 21. What did students not like about this approach? • Functionality: sufficient light, annotations, bookmarking, highlighting, battery life, search facility, slow loading, speed of changes, no hyperlinks, touch screen not always effective, lack of colour (1, 3); • Not having all the subjects on the eReader and having to go back and forth with hard copy (3); • A bit too one dimensional [hyperlinks] (3); • Sometimes its hard to concentrate as it feels like staring at a PC (1); • Impossible to look at two books at once (1, 4); • If it was just supplied like this and said do the UoL course you’d struggle but in conjunction with the VLE or hard copy it’s perfect (4)
  • 22. Note taking and Highlighting • Some issues of functionality • Feedback overall positive: very useful, easy to create and easy to find, easy to identify information to link to legal arguments, easy to tag for further investigation, makes notes in the one place • Being a more paper based person I usually prefer to make notes on paper. However the convenience of the entire function when I am on the move allows me to highlight and take notes when paper is unavailable. Thus I have resorted to first making notes in the ereader and later if necessary write it out separately • Sharing with other students Learning Analytics
  • 23. is the approach working? • I can read the materials in situations where I would never have brought and read the hard copy versions • In my prior classes I often did not do the ‘further reading’since the books were so heavy • Overall I was able to increase my reading hours for a topic • Attention and retention reported as improved • Easier to carry around hence inclined to finish activities • Unintended consequences -> life-styling; power user • digital vs. paper divide • Paper = flexible note-taking • Digital = organisational advantages
  • 24. Increase in further Lack of ability to reading; time efficient see more than one document Lightweight and portable Highlighting and Flexible, adaptive notetaking limited Limited interactivity Suits different learning styles More guidance needed Use of ‘dead’ time Device functionality Device functionality –ve views +ve views ROI: cost benefit analysis based on educational and/or business processes. What is your context?
  • 25. Phase 2: scalability and business process distribution distribution DRM and DRM and Publishers eReader manufacturer eReader manufacturer Student Student eTexts; rich Preloaded Preloaded eTexts; rich media; eActivities eReader eReader media; eActivities html5/CSS3/e Pub3 Educational institution Educational institution Repository; xml; editorial cycle; LD; DRM; book Flexible Flexible store; library Mobile Mobile Identify: capacity building issues Connected Connected

Editor's Notes

  1. Virtually anyone can capture, edit, and share short video clips, using inexpensive equipment ( eg phone- e.g John Tomlinson). Video sharing sites continue to grow e.g youtube. Hosting services handle encoding, infrastructure, searching, and more, leaving only the content for the producer to worry about. Custom branding has allowed institutions to even have their own special presence within these networks, and will fuel rapid growth among learning-focused organizations who want their content to be where the viewers are. Colloborative web- more sophisticated tools- online meetings, edit group document Colleagues simply open their web browsers and they are able to edit group documents, hold online meetings, swap information and data, and collaborate in any number of ways without ever leaving their desks Data from large amounts of sources are mashed up into a single tool New displays and interfaces make it possible to use mobiles to access almost any Internet content— Collective intelligence- intelligence and knowledge that comes from a large group of people- wikipeadia Social op systems: advanced social networking base the organization of the network around people, rather than around content
  2. Virtually anyone can capture, edit, and share short video clips, using inexpensive equipment ( eg phone- e.g John Tomlinson). Video sharing sites continue to grow e.g youtube. Hosting services handle encoding, infrastructure, searching, and more, leaving only the content for the producer to worry about. Custom branding has allowed institutions to even have their own special presence within these networks, and will fuel rapid growth among learning-focused organizations who want their content to be where the viewers are. Colloborative web- more sophisticated tools- online meetings, edit group document Colleagues simply open their web browsers and they are able to edit group documents, hold online meetings, swap information and data, and collaborate in any number of ways without ever leaving their desks Data from large amounts of sources are mashed up into a single tool New displays and interfaces make it possible to use mobiles to access almost any Internet content— Collective intelligence- intelligence and knowledge that comes from a large group of people- wikipeadia Social op systems: advanced social networking base the organization of the network around people, rather than around content
  3. Virtually anyone can capture, edit, and share short video clips, using inexpensive equipment ( eg phone- e.g John Tomlinson). Video sharing sites continue to grow e.g youtube. Hosting services handle encoding, infrastructure, searching, and more, leaving only the content for the producer to worry about. Custom branding has allowed institutions to even have their own special presence within these networks, and will fuel rapid growth among learning-focused organizations who want their content to be where the viewers are. Colloborative web- more sophisticated tools- online meetings, edit group document Colleagues simply open their web browsers and they are able to edit group documents, hold online meetings, swap information and data, and collaborate in any number of ways without ever leaving their desks Data from large amounts of sources are mashed up into a single tool New displays and interfaces make it possible to use mobiles to access almost any Internet content— Collective intelligence- intelligence and knowledge that comes from a large group of people- wikipeadia Social op systems: advanced social networking base the organization of the network around people, rather than around content
  4. Functionality: holding on touch screen, no colours, can’t view at same time as main text ( no split screen) Effective and strategic use of the info on the e-reader Highlighting more popular than note taking ( keyboard) Your e-book is reading you: in the past publishers had no way of knowing what happens when a prson reads a book or why they stop or when. Major players in ebook publishing are tracking readers usage. – you can now study customers/students reading behaviours. Publishers are already considering how this will help them to shape future book- primarily for the leisure industry but this is what some are considering- publishers are thinking if they can pin point a place where readers get bored they will insert a web link or a video or other multimedia feature. There are of course issues with privacy and data protectionin temrs of making the information public - and the publishers are not ignoring that- our story re Kobo. As started in a recent article in The Wall Street Journal at the end of last month- with printed book there is no such thing as an analytic. You can’t tell which pages are dog eared. This is going to change- and we need to change with it. Learning analytics are set to become game changers in education-