Explore tools to measure your social success across multiple platforms. Facebook, Pinterest, Twitter tools are highlighted. Originally presented as a mini-session at NTA (National Tour Association) Travel Exchange '14

1. Catherine Heeg
Customized Management Solutions
Tools To Measure Your Social Success

2. SMM is often best measured in terms
of audience reach,
engagementand sentiment.

3. FREEmeasurement tools
• Pinterest Analytics
• Tailwind
• Page Insights
• Crowdbooster – minimal fee
• Hootsuite

4. Pinterest Analytics can be found in the gear box of your account.

5. Tailwind

6. Page Insights < Posts < When Fans are Online
Facebook

7. CrowdBooster

9. hootsuite

10. Paid Measurement Tools
• Simply Measured
• Radian 6
• Sysomos
• Viral Heat
• Raven Tools

11. www.cmsspeaking.com
Click here for more social
strategies for tourism pros

12. Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171
Catherine.heeg@cmsspeaking.com | cmsspeaking.com
www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg
Facebook.com/CustomizedManagementSolutions
Pinterest.com/CatherineHeeg
All Great Achievements Require Time
~ Maya Angelou
~ Unknown