In this webinar you’ll learn: - The business value in text analytics - How to integrate text analytics into an existing VOC program - How SIFT can help you get actionable insights from unstructured customer data See SIFT in action: www.siftnlp.com

1. siftNLP
Building Text Analytics Into Your VOC Strategy
March 3rd 11AM PST/ 2PM EST
Jay Filiatrault
Customer Success Director
KEATEXTWebinar Series

2. siftNLP
Cases descriptions
Surveys
Communities
Call notes/transcripts
Chat
Emails
Internal comments
Customer Feedback Ecosystem
a

3. siftNLP
of CX Data is
unstructured
95%
Unstructured Data outweighs
Structured Data 5:1.
Customer-centric companies
need to make sense of their
unstructured data to better
understand and influence the
customer journey.
Mark Benioff, CEO Salesforce

4. siftNLP
Choosinga Text AnalyticsSolution
Text Mining Engines
APIs
Customizable
Development resources required
Integrate to BI tools for reporting
Enterprise Platforms
Large rollout
Professional services
Tuning and customization
Displacing existing solutions in use
Text Analytics App
ü No integration
ü Flexibility
ü Easy to use
ü Quick results

5. siftNLP
Standardize
and
aggregate
Encourage
interaction
Customer
focused
approach
Provide
visibility
across
teams
Learnand
innovate
Reduce churn
Assess performance
Prioritize initiatives
Voice of the CustomerPrograms
Best practices & benefits

6. siftNLP
Customerstory: BRP
Using SIFT we can drilldown into the
details of our customer comments to
discover important subjects, complaints,
opinions, or ideas for product and service
improvements.
+ +

7. siftNLP
DEMO

8. siftNLP
Q&A
Thank You!