Toniva Batama Bungalow Business Case Study

1. LOCAL ENTREPRENEUR
PRIMARY INTERVIEW
CASE
PRESENTATION
3.61207 Entrepreneurship & Innovation and Change
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KASPAR SOLO PULI
1
Kaspar Solo Puli 202330037 EMBA Candidate

2. Nerania Limited - A sole proprietorship company
registered in 2009.
Based in Toniva village, Arawa, AROB
Business entities 1) Transport Service (Two, 15 seaters)
& Bungalow Accommodation (6 ensuite self contain)
7 permanent workers and 15 additional workers
Started Transport Services in 2015, then Accommodation
Manage and operate an independently
The owner receives no monetary returns
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3.  Mr John Aivra – 38 years of working experience (GM, Secretary, Directory
PNG Power, B/Affairs, Advisor to DPD). Background in Tele power (hybrid
power), Public Policy, and Business. Now he’s an EMBA candidate.
 Mr Aviras Journey into business began unexpectedly after exiting Telikom
PNG.
 Starting capital: K174 000 – 00.
 Motivation & Opportunity
 Student – Add value to the lives of the young generation. 10 yrs. crisis
 Locals – Access to basic services by the people of Toniva was difficult
 Others - Need of a house, Influx of International & Local Developers,
Partners, and Government Official who travels to Buka for Restoration
Programs.
 Important Players:
 Community Chiefs, Local Carpenters, Villagers
 Mr Hamish Sharp – Bismark Shipping Company
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4. Challenges faced
 Financial, Logistics, Law and Order Challenges
 Covid -19 Pandemic (Discounts, Locals)
Important Lessons
 “Good, strong, and broader networking”
 Financial Discipline
Important Decision Made
 Reward System in Business
 Trusted independent business manager
 Community engagement and participation
The present net worth: K800 000 – 00 Plus
Advice: Culture of Saving
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5.  Business models: 1) Transport Services and 2) Accommodation
Target market:
 Transport Services – 1000 population
 Bungalow (Development Partners, NGOs, Government Organizations
Officers, Tourists, Locals).
 Competitive Advantages & Differentiation
 The bungalow is by the seashore and on an island.
 Promote Tourism, Cultural Heritages (Local Flavor)
 Technology – Facebook is a marketing and advertising flatform
 Response to market change and emerging trends
 Member of PNG TPA, PNG Surfing Board, Bougainville Tourism Authority,
others
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6.  Transport Services
 Student bus fee concession
 Part-time student employment
 Schedule for the local youth to be the bus crew
 Batama Home Stay
 Community Engagement (Tourist Tour Guides, Boat Hire, Traditional Dancing, Singing,
Artifacts)
 Promote Tourism, Hospitality, Culture Heritage
 Arrangements with External Stakeholders PNGTPA, PNG Surfing Board, BTA)
 Future Plan
 Floating Bungalow
 Tourism Hub – Kayaking, Surfing, Diving, Recreation,
 Research Centers (Universities, College, etc..)
 Marine Biodiversity Conservation Site
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7. Batama Home Stay Bungalow. Courtesy of John Avira 2023 Candidate, UPNG EMBA.
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