sabah malaysia

2. TOPIC SUMMARY
-Tourism industry is one of the biggest industry in SABAH
-This case study will focus on Tourism Industry in Kiulu
-But, for the owner to attract tourist come to Kiulu, there
must be hardship that they face.
-Due to that reason, this case study will discuss their
EFFORTS done by the owner to attract tourist AND
CHALLENGES to do so.

3. INTRODUCTION
SABAH
-Sabah tourism
industry is the third
largest industry that
contributed to the
economic growth.
- This industry
supported 80,000
job either directly
or indirectly.
TUARAN
-Only took 45 minutes to an hour
from Kota Kinabalu.
- With 1,166km per square area and
populated 105,435 citizens from
various ethnicity.
-Tuaran become the main district
where peopl pass through if they
wanted go to popular visitor
attractions such as Kundasang and
Ranau.
KIULU
-Provide tourist with rural tourism
experience and most known for its
White-Water rafting.
-Kiulu not only limited to that activity
but it provide recreational and leisure
activity as well.
-But, it seems like the tourism growth
in Kiulu is very slow, although it been
operated for more than 10 years.
-this, case study will look into efforts
promoting and challenges face by the
owner.

4. RURAL TOURISM
-Types of Tourism where tourist
participate with local community in
their daily life activity.
-Local community should be
Hospitable
-Benefits: Economic & Socially
-Challenges: Language Barrier

5. EFFORTS
- Focused on efforts made by
the owner and propose
suitable effort to them in
term to attract Tourist in the
future.
CHALLENGES
- What challenges faced
by the local owner and
what solution or how to
help them overcome the
challenges.

6. Tourism Marketing
-Same as other businesses Marketing in Tourism is
Important too.
-Owner should evaluate if the current marketing
strategy is good enough and what aspect need to be
improve.
-Consider: Location of Market, Activity Marketing,
Corporate Marketing, 4 basic marketing pillars: Price,
Product, Place, Promotion.

7. “RURAL TOURISM” by
HUMAIRA IRSHAD
-This article discussed how rural
tourism conclude as business
revolution and economic
development
- Describe what elements does
rural tourism really has and
how it can be implied to Kiulu
Local attractions.
Ecotourism Potentialities
- Ecotourism is tourism practices
where it minimize negative impacts
towards environment and local
culture.
- Kiulu still rich with natural
resources that can be manipulated
to local attraction in the future.
- Practicing Ecotourism seems the
best way to attract tourist in the
future.

8. NATIONAL TRANSFORMATION
PROGRAM(NTP017) BRING MAJOR CHANGES
TO KIULU
- The biggest problem in Kiulu is the
connectivity with other district.
-Road from Telipok-Kiulu-Ranau
finished in 2019 and it open the
opportunity for local people to visit
Kiulu.
-The latest connectivity improved is
road from Kiulu to Tambunan and only
took an hour and half.
Kiulu Local Atrractions Websites
- Local attraction websites all
information for tourist who
wanted to go there.
- If they wish to stay and
experienced the local people
daily life they can stay in Kiulu
Farmstay.
-Community Based
Ecotourism(CBET)

9. THROUGH OBSERVATION
-Maximum number of tourist who
come to Kiulu only three buses at
once.
-The owner of the local attraction
promoting their places through
social media and websites which is
the common practices by businesses
nowadays.
- They should look for new ways to
advertise theirs local attraction.

10. PROPOSE TABLE OF
CONTENT
1.0 Abstract
2.0 Introduction
3.0 Kiulu
4.0 Local attraction in Kiulu
4.1 Types of Local Atrractions
4.3 The growth of Local Attraction
5.0 How The owner managed Local
Attraction
5.1 Promotion Implied by the Owner
5.2 Medium used to Promote
6.0 Efforts by the Owner
6.1 Efforts
6.2 Challenges
7.0 Recommendation to promote Kiulu
Tourism
7.1 Aspect need to improve
7.2 Marketing
8.0 How to overcome Those challenges
9.0 Conclusion