1. August 5, 2013
To Whom It May Concern:
This letter is my personal recommendation for Carolyn Juergens. Carolyn was
my intern this summer at American Family Insurance. She is dedicated, willing to
learn, and always up for a new challenge. Carolyn’s energy and enthusiasm for
Marketing was contagious.
Besides being a joy to work with, Carolyn is a take-charge person who is able to
present creative ideas and communicate the benefits. She successfully
developed a social media marketing campaign (with zero dollars) that garnered
more than three million impressions in a two-week period. American Family
would have had to spend $50,000 to get the same results. Be sure to ask her
more about the One Direction Meet Emily campaign.
Though she was with us for a short period of time, Carolyn was extraordinarily
helpful on other marketing projects. She assisted with copywriting content for our
Small Business website and completed two competitive analyses on Social
Media and Consumer Promotions. In addition Carolyn took a leadership role in
creating a white paper on Youth Labs and why Millennials are important to our
future success. Carolyn is inspiring and shows a level of maturity beyond her
years.
I highly recommend Carolyn. She is an asset to any organization.
Sincerely,
Francisca Brown
Multicultural Marketing Manager
608-242-4100 x30349