This strategic document outlines a plan to increase business for Caro Insurance through social media and direct mail campaigns. The objectives are to bring in five new clients and gain 250 likes on Facebook by October 1st. The plan involves creating a Facebook page to increase online visibility, launching a Facebook ad campaign targeting Orland Park residents interested in insurance, and sending a direct mail campaign to current clients when their policies are up for renewal to retain their business. The budget allocates $80 per month for Facebook ads and $350 for the mailing campaign. Progress will be evaluated in September by tracking new clients, Facebook likes, and customer reviews.
Teaching the Choir to Sing: The Communicator's Role in Content MarketingCarla Johnson
The marketing and communication profession is abuzz with “content marketing.” While the label is new, the practice isn’t. What is new is the breadth and depth with which it is becoming engrained within organizations and how communicators need to be willing to take a leadership role in brand storytelling, one of the foundational elements of content marketing.
One of the biggest challenges that communicators face is the ability to tell a consistent story. It’s hard enough to get everyone in a siloed communications department on the same page, much else everyone else in the organization. But not teaching employees how to tell your brand story can have significant financial impacts to a company. An inconsistent story can create a disjointed customer experience. Not knowing the story can result in disengaged employees. And an engaged audience telling a consistent story means better financial returns and a richer customer experience.
This presentation explains:
• What content marketing is and why communicators need to pay particular attention
• The importance of brand storytelling across your organization
• The impact that untrained employees can have on customer satisfaction and overall performance
• A framework to establish an internal process to create effective brand storytelling
Gen Z is the largest generation yet at over 76 million people in the US. They value individuality and self-expression. Many feel the current path is unsustainable and want to enact change through activism and politics. Gen Z sees themselves as ambitious and self-made, rather than entitled, and they will redefine what it means to have a job through their entrepreneurial spirit. Brands need to provide Gen Z with inspiration and tools to achieve their dreams through authentic experiences rather than just products.
Integrated Marketing Campaign Proposal - Synchrony Financial Business Leaders...Ashley Peterson
Synchrony Financial is proposing an integrated marketing campaign developed by Corp2College Communications to increase awareness of and interest in Synchrony's Business Leadership Program (BLP) among millennial job seekers. The campaign would utilize traditional and digital advertising, public relations, and new creative developments to position BLP as offering a unique leadership experience and opportunity to make an impact. The goal is to establish BLP as a top employer choice and increase the number of applications received each year.
7 Ingredients for Employee Social Media AdvocacyJay Baer
Your employees are your best social media advocates. Or at least they should be. In this useful presentation, Jay Baer of Convince and Convert provides the 7 key ingredients needed to develop, launch and sustain a thriving social media advocacy program in your company.
For more on social media advocacy, visit http://www.convinceandconvert.com or http://www.addvocate.com
The document summarizes the top 7 trends in corporate partnerships for 2017 according to Catalist, a nonprofit organization that connects companies to social causes. The trends are: 1) Influencer Identification, engaging social media influencers to promote partnerships. 2) Data Translation, using organizational data to strengthen partnership pitches. 3) Digital Automation, leveraging new technologies to evolve partnerships. 4) Proactive Communication, companies promoting their social good activities. 5) Multi-Layer Causes, aligning with national and local nonprofits. Examples and suggestions for each trend are also provided.
This document provides a marketing plan for Gifts.com. It includes an analysis of the company, the gift industry, target markets, primary research results, and proposed marketing initiatives. The plan aims to increase brand awareness and loyalty through an integrated online and social media campaign, including contests on Facebook and Instagram, expert advice videos on YouTube, a Buzzfeed campaign, search engine optimization of the website, email campaigns, Pandora ads, TV commercials, and billboards. The budget and methods for measuring effectiveness are also outlined. The overarching goal is to establish Gifts.com as the top destination for online gift buying.
Marie Devlin has overseen global brand marketing at American Express since 2010. She is working to broaden the brand's appeal by challenging the perception that it is only for wealthy travelers. American Express is promoting the message that it has cards and services for all customers through ads featuring diverse characters and benefits that can be used daily. Devlin is also trying to attract more customers by highlighting the community and advantages of membership through products like Bluebird that target those who may not feel other banking options serve them well. She is focused on better understanding prospective customers and inspiring engagement with the brand through passion projects that highlight people's interests.
Linda Bishop is the president of Thought Transformation, a sales consulting group. She discusses how brand loyalty has declined, with consumers more likely to switch brands for better value. However, loyal customers are more profitable through higher retention, spending, and referral rates. She argues that printers can help customers build loyalty through targeted print campaigns, useful information, and rewards programs.
Teaching the Choir to Sing: The Communicator's Role in Content MarketingCarla Johnson
The marketing and communication profession is abuzz with “content marketing.” While the label is new, the practice isn’t. What is new is the breadth and depth with which it is becoming engrained within organizations and how communicators need to be willing to take a leadership role in brand storytelling, one of the foundational elements of content marketing.
One of the biggest challenges that communicators face is the ability to tell a consistent story. It’s hard enough to get everyone in a siloed communications department on the same page, much else everyone else in the organization. But not teaching employees how to tell your brand story can have significant financial impacts to a company. An inconsistent story can create a disjointed customer experience. Not knowing the story can result in disengaged employees. And an engaged audience telling a consistent story means better financial returns and a richer customer experience.
This presentation explains:
• What content marketing is and why communicators need to pay particular attention
• The importance of brand storytelling across your organization
• The impact that untrained employees can have on customer satisfaction and overall performance
• A framework to establish an internal process to create effective brand storytelling
Gen Z is the largest generation yet at over 76 million people in the US. They value individuality and self-expression. Many feel the current path is unsustainable and want to enact change through activism and politics. Gen Z sees themselves as ambitious and self-made, rather than entitled, and they will redefine what it means to have a job through their entrepreneurial spirit. Brands need to provide Gen Z with inspiration and tools to achieve their dreams through authentic experiences rather than just products.
Integrated Marketing Campaign Proposal - Synchrony Financial Business Leaders...Ashley Peterson
Synchrony Financial is proposing an integrated marketing campaign developed by Corp2College Communications to increase awareness of and interest in Synchrony's Business Leadership Program (BLP) among millennial job seekers. The campaign would utilize traditional and digital advertising, public relations, and new creative developments to position BLP as offering a unique leadership experience and opportunity to make an impact. The goal is to establish BLP as a top employer choice and increase the number of applications received each year.
7 Ingredients for Employee Social Media AdvocacyJay Baer
Your employees are your best social media advocates. Or at least they should be. In this useful presentation, Jay Baer of Convince and Convert provides the 7 key ingredients needed to develop, launch and sustain a thriving social media advocacy program in your company.
For more on social media advocacy, visit http://www.convinceandconvert.com or http://www.addvocate.com
The document summarizes the top 7 trends in corporate partnerships for 2017 according to Catalist, a nonprofit organization that connects companies to social causes. The trends are: 1) Influencer Identification, engaging social media influencers to promote partnerships. 2) Data Translation, using organizational data to strengthen partnership pitches. 3) Digital Automation, leveraging new technologies to evolve partnerships. 4) Proactive Communication, companies promoting their social good activities. 5) Multi-Layer Causes, aligning with national and local nonprofits. Examples and suggestions for each trend are also provided.
This document provides a marketing plan for Gifts.com. It includes an analysis of the company, the gift industry, target markets, primary research results, and proposed marketing initiatives. The plan aims to increase brand awareness and loyalty through an integrated online and social media campaign, including contests on Facebook and Instagram, expert advice videos on YouTube, a Buzzfeed campaign, search engine optimization of the website, email campaigns, Pandora ads, TV commercials, and billboards. The budget and methods for measuring effectiveness are also outlined. The overarching goal is to establish Gifts.com as the top destination for online gift buying.
Marie Devlin has overseen global brand marketing at American Express since 2010. She is working to broaden the brand's appeal by challenging the perception that it is only for wealthy travelers. American Express is promoting the message that it has cards and services for all customers through ads featuring diverse characters and benefits that can be used daily. Devlin is also trying to attract more customers by highlighting the community and advantages of membership through products like Bluebird that target those who may not feel other banking options serve them well. She is focused on better understanding prospective customers and inspiring engagement with the brand through passion projects that highlight people's interests.
Linda Bishop is the president of Thought Transformation, a sales consulting group. She discusses how brand loyalty has declined, with consumers more likely to switch brands for better value. However, loyal customers are more profitable through higher retention, spending, and referral rates. She argues that printers can help customers build loyalty through targeted print campaigns, useful information, and rewards programs.
The document discusses challenges that Chief Marketing Officers (CMOs) face when helping their lawyer clients make 2017 a successful year. At the start of each year, CMOs receive calls from indecisive lawyers who have tried various unsuccessful marketing tactics. The document suggests that lawyers know what marketing activities they need to do but often don't understand how to promote themselves effectively. It also says that lawyers tend to take a scattershot approach to marketing and fail to consistently follow through on initiatives. The document proposes that CMOs challenge some common myths lawyers hold about marketing to help them shift their mindset and make 2017 more successful.
Jesse Lenz attends a meeting that turns out to be a recruitment presentation for a multi-level marketing company. He is intrigued by the promise of making money but soon realizes the focus is on recruiting others rather than selling products. At his first team meeting, the emphasis is solely on recruiting friends and contacts. Lenz becomes disillusioned realizing it is essentially a pyramid scheme. He quits the company after a week, managing to get most of his initial $125 investment back. Multi-level marketing relies on endless recruitment which leads to market saturation and the vast majority of participants losing money.
This is a campaign designed by myself, Shannon Marks, AJ Sparks, and Wesley Rogers. We created this in our Communications 412 class. It's the culmination of our semester of hard work. The campaign is a great example of what can be done on a small campus and for non-profit organizations.
Will Chamberlain has extensive experience building social media strategies and managing social profiles for various companies. Some of his accomplishments include developing a social media funnel for a credit reporting agency that lowered customer acquisition costs by 10x, creating a viral social media campaign for a commercial that generated 700k in free media for a brand, and evolving a brand's model based on social listening that led to the highest quarterly signups. He also helped humanize brands through user-generated content and podcasts, and scaled customer service for a company during a major data breach through social media.
Executive Summary Hare Chevrolet is a General Motors dealership ...butest
Hare Chevrolet is a car dealership located in Noblesville, Indiana that has successfully used social media platforms like Twitter, Facebook, and YouTube to create a positive brand image. They invest significant time interacting directly with customers online to foster a sense of community rather than overtly advertising. As a result, Hare Chevrolet has built a large, engaged audience on social media and serves as a model for how brands can use online presences strategically.
Transforming Employees Into Brand AmbassadorsLauren Friedman
The document discusses how companies can transform employees into brand ambassadors on social media. It notes that customer experience and word-of-mouth recommendations are increasingly important. Companies must enable and empower employees to engage authentically with customers on social platforms to build long-term relationships at scale. The document outlines how Adobe trains employees on social media guidelines and measures the impact of its employee brand ambassadors, finding that social media influences sales and reduces call volumes.
This document discusses cause-related marketing and its benefits for both non-profit organizations and for-profit companies. It provides examples of partnerships between companies like Yoplait and Payless Shoes and non-profits like Susan G. Komen where companies donate a portion of proceeds from certain products to a cause, helping to both increase sales and benefit the non-profit. These types of partnerships have generated over $800 million for non-profits and have led to increased sales and creativity for companies.
F.L.O is a marketing campaign to support local Arizona businesses by giving them advertising opportunities through television, internet, and social media at discounted rates. Participating businesses can offer deals or giveaways to generate new customers in a cost effective way. The campaign aims to strengthen community ties and increase sales and profits for local businesses.
43 Stats: How Personal Branding Helps Sales, Marketing, and HRKredible
How does employee personal branding drive Sales, Marketing and HR results? Your employees’ social media connections include former colleagues, classmates, and other friends who overlap in skill sets, industries, or professional interests. These are the people who are most likely to become your next clients, leads, and new hires. Check out our compilation of statistics and learn how building your team's online presence can help build your business!
F.L.O is a marketing campaign to support local Arizona businesses by giving them advertising opportunities through television, social media, and video emails at discounted rates. Participating businesses can offer deals or contribute prizes to giveaways to get exposure. The campaign aims to strengthen community ties and local economies by encouraging customers to shop locally.
This document provides information about marketing and public relations functions. For marketing, it discusses market research, market analysis, marketing strategy using examples of Primark and McDonald's strategies. It also discusses the importance of advertising and gives examples. For PR, it discusses managing messages, positive publicity using examples of Children in Need and Comic Relief events. It also discusses spin, damage limitation using the Tesco horse meat example, benefits of events using the Red Bull X Games as an example, and lobbying and who it influences.
Final capstone project. The following is an integrated marketing communication proposal for South Carolina-based non-profit Arm-in-Arm by an agency created for the purpose of the course/project.
AAN Annual Meeting - Promotions & Interactive Content ExplosionUpland Second Street
The document discusses the steps for media companies to become modern audience engagement companies. It outlines 7 key steps: 1) cross-departmental collaboration, 2) establishing goals and a plan, 3) owning relationships with consumers through email, 4) building and leveraging consumer profiles, 5) delivering measurable results to clients, 6) targeting and personalizing content and advertising, and 7) creating a corporate strategy. Industry experts provide advice and perspectives on each of the 7 steps.
Multicultural marketing is becoming increasingly important as the American market gets more diverse every day. In this presentation, you'll learn tips from brands that are already crushing their multi efforts, and take your own campaigns to the next level.
El documento presenta información sobre estrategias para llevar a cabo programas de educación ambiental de manera exitosa, incluyendo la coordinación intersectorial e interinstitucional y la inclusión de la educación ambiental en la educación formal y no formal. También discute los desafíos ambientales graves como sequías, inundaciones y enfermedades debido a la contaminación causada por las actividades humanas, y cómo la pérdida de recursos naturales afecta los mercados.
Amy Brown is seeking a career that allows her to be a consistent learner and goalsetter. She has over 20 years of experience in legal, education, and business settings. Her experience includes front desk and administrative assistance for a law office, scheduling and coordinating IEP meetings as a special education secretary, and owning her own business. She has strong skills in communication, organization, time management, and technology programs like Excel and Word. References are provided from her legal and education experience.
La Cultura Chimú se estableció en la costa norte del Perú entre 1100 y 1400 d.C., gobernando un territorio de 1000 km que incluía la gran ciudad de Chan Chan. Chan Chan fue el centro administrativo y político de los chimúes, una sociedad con clases divididas gobernada desde la capital. Los chimúes desarrollaron sistemas de riego complejos que les permitieron cultivar alimentos y mantener jardines a pesar del clima árido, y produjeron cerámica, metalurgia y textiles decorados con plumas y metal
Este documento define la conciencia ambiental como el entendimiento del impacto humano en el medio ambiente y cómo las acciones cotidianas afectan el futuro del entorno. Explica que la educación ambiental es clave para crear conciencia desde una edad temprana. Además, señala que según cifras de la ONU, en la próxima década unos 2.700 millones de personas vivirán con escasez de agua y que en Colombia los humedales, que cubren 3.019.965 hectáreas, están amenazados por la acción humana.
The document discusses challenges that Chief Marketing Officers (CMOs) face when helping their lawyer clients make 2017 a successful year. At the start of each year, CMOs receive calls from indecisive lawyers who have tried various unsuccessful marketing tactics. The document suggests that lawyers know what marketing activities they need to do but often don't understand how to promote themselves effectively. It also says that lawyers tend to take a scattershot approach to marketing and fail to consistently follow through on initiatives. The document proposes that CMOs challenge some common myths lawyers hold about marketing to help them shift their mindset and make 2017 more successful.
Jesse Lenz attends a meeting that turns out to be a recruitment presentation for a multi-level marketing company. He is intrigued by the promise of making money but soon realizes the focus is on recruiting others rather than selling products. At his first team meeting, the emphasis is solely on recruiting friends and contacts. Lenz becomes disillusioned realizing it is essentially a pyramid scheme. He quits the company after a week, managing to get most of his initial $125 investment back. Multi-level marketing relies on endless recruitment which leads to market saturation and the vast majority of participants losing money.
This is a campaign designed by myself, Shannon Marks, AJ Sparks, and Wesley Rogers. We created this in our Communications 412 class. It's the culmination of our semester of hard work. The campaign is a great example of what can be done on a small campus and for non-profit organizations.
Will Chamberlain has extensive experience building social media strategies and managing social profiles for various companies. Some of his accomplishments include developing a social media funnel for a credit reporting agency that lowered customer acquisition costs by 10x, creating a viral social media campaign for a commercial that generated 700k in free media for a brand, and evolving a brand's model based on social listening that led to the highest quarterly signups. He also helped humanize brands through user-generated content and podcasts, and scaled customer service for a company during a major data breach through social media.
Executive Summary Hare Chevrolet is a General Motors dealership ...butest
Hare Chevrolet is a car dealership located in Noblesville, Indiana that has successfully used social media platforms like Twitter, Facebook, and YouTube to create a positive brand image. They invest significant time interacting directly with customers online to foster a sense of community rather than overtly advertising. As a result, Hare Chevrolet has built a large, engaged audience on social media and serves as a model for how brands can use online presences strategically.
Transforming Employees Into Brand AmbassadorsLauren Friedman
The document discusses how companies can transform employees into brand ambassadors on social media. It notes that customer experience and word-of-mouth recommendations are increasingly important. Companies must enable and empower employees to engage authentically with customers on social platforms to build long-term relationships at scale. The document outlines how Adobe trains employees on social media guidelines and measures the impact of its employee brand ambassadors, finding that social media influences sales and reduces call volumes.
This document discusses cause-related marketing and its benefits for both non-profit organizations and for-profit companies. It provides examples of partnerships between companies like Yoplait and Payless Shoes and non-profits like Susan G. Komen where companies donate a portion of proceeds from certain products to a cause, helping to both increase sales and benefit the non-profit. These types of partnerships have generated over $800 million for non-profits and have led to increased sales and creativity for companies.
F.L.O is a marketing campaign to support local Arizona businesses by giving them advertising opportunities through television, internet, and social media at discounted rates. Participating businesses can offer deals or giveaways to generate new customers in a cost effective way. The campaign aims to strengthen community ties and increase sales and profits for local businesses.
43 Stats: How Personal Branding Helps Sales, Marketing, and HRKredible
How does employee personal branding drive Sales, Marketing and HR results? Your employees’ social media connections include former colleagues, classmates, and other friends who overlap in skill sets, industries, or professional interests. These are the people who are most likely to become your next clients, leads, and new hires. Check out our compilation of statistics and learn how building your team's online presence can help build your business!
F.L.O is a marketing campaign to support local Arizona businesses by giving them advertising opportunities through television, social media, and video emails at discounted rates. Participating businesses can offer deals or contribute prizes to giveaways to get exposure. The campaign aims to strengthen community ties and local economies by encouraging customers to shop locally.
This document provides information about marketing and public relations functions. For marketing, it discusses market research, market analysis, marketing strategy using examples of Primark and McDonald's strategies. It also discusses the importance of advertising and gives examples. For PR, it discusses managing messages, positive publicity using examples of Children in Need and Comic Relief events. It also discusses spin, damage limitation using the Tesco horse meat example, benefits of events using the Red Bull X Games as an example, and lobbying and who it influences.
Final capstone project. The following is an integrated marketing communication proposal for South Carolina-based non-profit Arm-in-Arm by an agency created for the purpose of the course/project.
AAN Annual Meeting - Promotions & Interactive Content ExplosionUpland Second Street
The document discusses the steps for media companies to become modern audience engagement companies. It outlines 7 key steps: 1) cross-departmental collaboration, 2) establishing goals and a plan, 3) owning relationships with consumers through email, 4) building and leveraging consumer profiles, 5) delivering measurable results to clients, 6) targeting and personalizing content and advertising, and 7) creating a corporate strategy. Industry experts provide advice and perspectives on each of the 7 steps.
Multicultural marketing is becoming increasingly important as the American market gets more diverse every day. In this presentation, you'll learn tips from brands that are already crushing their multi efforts, and take your own campaigns to the next level.
El documento presenta información sobre estrategias para llevar a cabo programas de educación ambiental de manera exitosa, incluyendo la coordinación intersectorial e interinstitucional y la inclusión de la educación ambiental en la educación formal y no formal. También discute los desafíos ambientales graves como sequías, inundaciones y enfermedades debido a la contaminación causada por las actividades humanas, y cómo la pérdida de recursos naturales afecta los mercados.
Amy Brown is seeking a career that allows her to be a consistent learner and goalsetter. She has over 20 years of experience in legal, education, and business settings. Her experience includes front desk and administrative assistance for a law office, scheduling and coordinating IEP meetings as a special education secretary, and owning her own business. She has strong skills in communication, organization, time management, and technology programs like Excel and Word. References are provided from her legal and education experience.
La Cultura Chimú se estableció en la costa norte del Perú entre 1100 y 1400 d.C., gobernando un territorio de 1000 km que incluía la gran ciudad de Chan Chan. Chan Chan fue el centro administrativo y político de los chimúes, una sociedad con clases divididas gobernada desde la capital. Los chimúes desarrollaron sistemas de riego complejos que les permitieron cultivar alimentos y mantener jardines a pesar del clima árido, y produjeron cerámica, metalurgia y textiles decorados con plumas y metal
Este documento define la conciencia ambiental como el entendimiento del impacto humano en el medio ambiente y cómo las acciones cotidianas afectan el futuro del entorno. Explica que la educación ambiental es clave para crear conciencia desde una edad temprana. Además, señala que según cifras de la ONU, en la próxima década unos 2.700 millones de personas vivirán con escasez de agua y que en Colombia los humedales, que cubren 3.019.965 hectáreas, están amenazados por la acción humana.
Kapil Kumar is a PHP developer and UI/UX designer with over 3 years of experience. He has a B.Tech in Computer Science and additional diplomas in information security, electronics and communication. Kapil has worked as a web developer for Delfre Corporation and Agnus Netmart. He is proficient in PHP, MySQL, HTML, CSS and JavaScript. Kapil has developed numerous websites using platforms like Magento, WordPress and custom CMS, including e-commerce sites, simple websites, and admin panel software. His personal interests include music, programming, badminton and internet surfing.
Este documento trata sobre la biodiversidad y la vida silvestre. Explica que la biodiversidad incluye la diversidad de especies, ecosistemas y paisajes. También describe los tipos de biodiversidad como la diversidad genética y de ecosistemas. Además, define la vida silvestre como plantas, animales y organismos no domesticados, y explica que la conservación busca permitir la continuidad de los recursos naturales para generaciones presentes y futuras. Finalmente, detalla las causas directas e indirectas de la extinción de especies como
Dr. Ashok Kumar Chaudhary has over 10 years of experience in hospital administration. He is currently the Deputy Medical Superintendent at Fortis Escorts Hospital in Jaipur, India, where he oversees day-to-day operations and ensures quality care. Previously he held roles as Assistant Medical Superintendent and Medical Officer at various hospitals. He has an MBA in Hospital Administration and an MBBS degree. He is involved in continuing education programs and disaster response teams.
This document discusses the solar resource and factors that influence solar radiation levels. It covers topics like the solar spectrum, Earth's orbit and how it affects solar radiation levels throughout the year. It also discusses how the sun's position in the sky changes during the day and year based on location, and how this impacts the amount of direct beam and diffuse radiation received by surfaces. Clear sky models and measurements are presented to estimate solar radiation levels under ideal conditions.
The document discusses two auditing and assurance standards:
1. AAS 19 discusses the auditor's responsibility regarding subsequent events that occur between the balance sheet date and the auditor's report date, and how they should be considered and accounted for.
2. AAS 34 establishes additional standards and guidance for audit evidence regarding specific financial statement items, including attendance at physical inventory counts, inquiries about litigation and claims, valuation and disclosure of long-term investments, and segment information disclosures. It provides requirements for procedures in these areas to obtain sufficient appropriate audit evidence.
The document summarizes the internship work on formal verification of a System on Chip (SoC) using Jasper Gold. Key points:
1. Formal verification was used to exhaustively verify properties of the design without requiring testbenches, improving on simulation. Resets vs isolation values and isolation/power signal timing were checked.
2. Jasper Gold was used along with System Verilog Assertions and the Unified Power Format to represent the design, properties, and power intent. Checks compared reset and isolation values and verified power signal timing.
3. Results found differences in reset and isolation values for some signals and errors in power signal timing are being debugged, while further apps and power management
This document outlines the requirements for an auditor's report on the financial statements of certain companies according to the Companies (Auditor's Report) Order, 2020. It specifies 16 key matters that must be addressed in the auditor's report, including confirming proper maintenance of accounting records, conducting physical verification of assets and inventory, examining loan transactions, assessing compliance with regulatory requirements, and disclosing any fraud or defaults. The auditor must comment on each matter and disclose any non-compliance observed.
La inteligencia artificial es una rama de la computación que intenta crear máquinas inteligentes mediante programas de computadora. El documento describe brevemente los orígenes de la inteligencia artificial, su evolución desde 1940, y diferentes tipos como la inteligencia artificial dura, blanda y convencional. También explica pruebas como la Prueba de Turing, el Test de Turing Total y pruebas alternativas como el Test de Kugel y el Test de Turing Invertido.
Standards of Auditing - Introduction and Application in the Indian ContextBharath Rao
This document provides an introduction to auditing standards and their application. It discusses the need for uniform benchmarks in auditing for purposes like investor protection, compliance, and growth. Key sections of the Companies Act relating to auditor reports and professional ethics are presented. Common auditing standards used are identified, including SA 200 on audit principles, SA 210 on engagement terms, and SA 700 on audit reports. The structure of a typical auditing standard document is outlined, with components like objectives, requirements, and explanatory material.
The document provides an introduction to the Companies Auditor's Report Order (CARO) 2016 for auditors. Some key points:
- CARO 2016 was notified on March 29, 2016 and applies to financial years starting April 1, 2015. It consists of 16 clauses, with 7 new clauses added and 3 removed from CARO 2015.
- The eligibility criteria for exemption of private companies from CARO was increased, such as the paid-up capital limit rising from Rs. 50 lakh to Rs. 1 crore.
- New clauses require auditors to report on compliance with Sections 185 and 186 of the Companies Act regarding loans to directors and investments exceeding thresholds. Title deeds of properties must also be verified
This document provides an overview of an integrated marketing campaign for State Farm Insurance targeting single women. It includes a situation analysis noting opportunities to improve State Farm's brand awareness and connection with consumers. Strategic research in the form of surveys and focus groups was conducted. The creative brief outlines the target market as single women ages 18+ and sets the tone as professional, classy, and persuasive to increase awareness of State Farm's affordable coverage and neighborly image through various social media and traditional advertising channels.
A collaborative marketing plan created by myself and colleagues to present to our client, New Covenant Community. Objective was to increase awareness and membership quotas.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
Social Media Marketing for EntrepreneursJason Rosa
This document provides an overview of using social media for entrepreneurial marketing. It discusses how social media allows entrepreneurs to reach vast audiences affordably. Key points include defining a target market, profiling potential clients on social media to understand their interests, and the importance of timing posts appropriately. The document also covers essentials like having clear objectives and being prepared with relevant content and materials when engaging with prospects on social media.
M3 Insurance Solutions has been in business since 1963 and now has 6 offices and 150 employees. It specializes in insurance for construction, real estate, manufacturing, schools, senior living and transportation. Strengths include being a full-service provider and educated staff, while weaknesses are low brand identity and clients being unaware of all services. Goals are to increase clients, services offered, and word of mouth advertising through social media marketing.
M3 Insurance Solutions has been in business since 1963 and now has 6 offices and 150 employees. It specializes in insurance for construction, real estate, manufacturing, schools, senior living and transportation. Strengths include being a full-service provider and educated staff, while weaknesses are low brand identity and clients being unaware of all services. Goals are to increase clients, services offered, and word of mouth advertising through social media marketing.
Public Relations and Communications - A Child Advocacy Center's Journey to Ca...Rebecca Gordon
The document summarizes the journey of Missouri KidsFirst in developing their public relations and communications strategies over time. It outlines a 5 step process for other child advocacy centers to plan and build their communications capacities, including: 1) assessing their current situation, 2) defining goals and objectives, 3) developing a strategic plan and budget, 4) determining appropriate communications tactics, and 5) establishing measurements and refining their approach based on results. The presentation provides advice on conducting research, branding, messaging, storytelling, budgeting, collaborations, and evaluating outcomes.
This document discusses the branding process used by MAYA, a communications agency focused on marketing to Hispanic Americans. It outlines MAYA's 8-step branding process, which begins with in-depth research to understand target audiences. As an example, it describes research MAYA conducted for the U.S. Census Bureau to help identify barriers and motivations for Hispanic Americans to participate in the census. The process also includes defining the brand, developing messaging around core values, creating consistent branding elements, and measuring effectiveness. The overall goal is to build strong brand recognition through a strategic approach.
This is the final presentation booklet from my COM 353 course. Our team, "Royal Public Relations," created this capital campaign for our client, Almost Home Kids in Naperville, Illinois.
8 best inbound marketing tips for law firms | Best Attorney Law Firm in Anken...Searchable Design
There are more than eight ways to make your inbound marketing approach a success. Get in touch with Mark Gray Law, an attorney law firm in Ankeny, to understand how they used inbound marketing to become a prominent law firm. Mark Gray Law Firm works closely with Searchable Design LLC, the best digital marketing agency in the US.
Global Village Marketing Agency was hired to integrate an online campaign for Picture People, a portrait studio. They proposed utilizing banner ads and pop-ups on parenting sites, email marketing, search engine optimization, and social media like Facebook and Twitter. Currently, Picture People's social media pages are outdated and not engaging customers regularly. Regular posting is needed to drive sales through social media. Search engine marketing is also important to reach customers searching for portrait services online. Banner ads would promote Picture People's portrait services on related parenting and floral gift sites.
The Raleigh Branch Agency submitted 901 personal/commercial applications and 30 life applications for the week ending 8/12/2016. Below is a summary of an interview with Abby Hall, a UNC-Chapel Hill summer intern at Apex-Cary Insurance. She is majoring in business management and hopes to become a commercial policy agent after graduating in 2019. In her internship, she has been procuring new clients, assisting with renewals, and utilizing company software.
Cause related marketing is an effective strategy for companies to differentiate themselves, improve their image, and increase sales and customer loyalty. When companies support worthwhile causes that are related to their business or values, most consumers will switch brands or have a more positive opinion of that company. Surveys show over 80% of consumers are influenced by a company's support of charitable causes and will choose brands associated with causes. Partnering with nonprofit organizations allows companies to connect with specific markets and attract new customers. Done right, cause branding benefits both businesses and the social causes they support.
Cause related marketing is an effective strategy for companies to differentiate themselves, improve their image, and increase sales and customer loyalty. When companies support worthwhile causes that are related to their business or values, most consumers will switch brands or have a more positive opinion of that company. Surveys show over 80% of consumers are influenced by a company's support of charitable causes and will choose brands associated with causes. By partnering with nonprofits, companies can connect with target markets and attract new customers who support the same causes. Cause marketing has been shown to increase sales, visibility, employee loyalty and create a positive brand image when implemented authentically in alignment with a company's values.
Cause Marketing: Building Profitable Relationships with Corporate PartnersSondra Dellaripa
Cause marketing partnerships can provide benefits to both non-profit organizations and corporations. When done effectively, it can boost sales and brand recognition for companies while increasing funding, promotion, and volunteer support for non-profits. However, there must be a clear fit between the cause and company, and transparency around how donations are used. Key factors for success include suitability, authenticity, and transparency in the partnership.
ZAG- 17 steps process branding workshop (NYL)lynjang
The document summarizes the branding strategy of New York Life Insurance Company (NYL). NYL focuses on life insurance, annuities, and long-term care insurance. While competitors have expanded into other financial services, NYL remains focused on its core competencies. It emphasizes its long history of over 160 years in business, strong financial position, and highly-trained agent network to promote loyalty and trust among customers.
DoRight Dental is launching a new toothpaste called "SmileRight Toothpaste". The marketing plan targets Generation X Hispanic females ages 25-40. A six-week email, Facebook, YouTube, and mobile campaign will promote SmileRight's benefits and encourage sharing on social media. The creative elements will feature the colors Tangerine Tango and neon shades to match the summer theme. Messaging will focus on natural, cruelty-free products and special offers to engage the target audience.
Walking Miracles is a nonprofit organization in West Virginia that provides assistance to families affected by cancer through helping with travel expenses, counseling, and patient navigation. The organization is currently run solely by its founder and needs to establish its brand and increase donations in order to continue operating and potentially expand its services. The core problem is that Walking Miracles needs to better establish its brand and ensure sufficient funds to meet its goals of continuing to support local families impacted by cancer.
Along with four other undergraduate students from Boston University, I created an advertising plan for Ameriprise Financial to reach the affluent ($500k-$5MM) class. Our group had two weeks to complete primary and secondary research and put together the presentation and leave-behind. This project was assigned in Account Management class taught by former Arnold Worldwide CEO John Verret.
1. MCOM 4379 Creative Strategies
Joe Kasper
Strategic Document
Dr. Emmanuel C. Alozie
5/1/15
Situation
The biggest problems right now with Caro Insurance are the fact that there are no new
customers, no current advertising, and no Facebook page. They are a small office made up of
five employees. Their biggest competition is Horton Insurance who started as an eight person
insurance agency in Orland Park, Illinois. Today, the company has grown to a large, stable
broker that delivers complex solutions to thousands of customers with multiple offices
throughout the Midwest.
Objective
Bring in five new clients by October 1st , 2015
Get 250 likes on Facebook by October 1st , 2015
Target
Men and women ages 21-65
All races
Household income over $50,000
High school degree or higher
Strategies
Create Facebook page so more people will be able to find Caro Insurance on the internet.
Advertising on Facebook is going to reach the most people for the smallest cost.
Mailing campaign will keep the current clients coming back year after year
Tactics
Create Facebook page
Create Facebook advertisement
Run mailing campaign consisting of letter and postcard
Calendar
The Facebook page for Caro Insurance was created on February 26th, 2015
The Facebook advertisement was launched on April 1st, 2015
The mailing campaign was mailed out on April 16th, 2015
Evaluation will be done on September 16th, 2015
2. Budget
For Facebook advertising, the owner approved a budget of $80 per month.
With $80 per month, about $2 will be spent per day.
For the mailing campaign, the owner approved a budget of $350.
Total cost for envelopes, postage, and letters is $327.51
Labor cost is free
Evaluation
See how many new clients Caro Insurance has
See how many Facebook likes Caro Insurance has
Read reviews on Caro Insurance’s Facebook page
3. Phase I: Solicitation
Inquiry Letter
Royal Advertising
16311 Cobbler Ct. Tinley Park, IL 60487 / 708-751-0131 / joekasper3@live.com
TO: Caro Insurance
16520 106th Ct.
Orland Park, IL 60467
4. RE: Inquiry of Assistance
DATE: February 24, 2015
Hello, my name is Joe Kasper and my company is Royal Advertising. I am a junior at
Governors State University studying advertising and public relations. As part of my course
assignment I am required to find a local business or organization and run an advertising
campaign for them. This can consist of designing print advertisements, creating a web presence,
reviewing and analyzing past campaigns to determine their effectiveness, and identifying public
perception and awareness of your organization
I have been studying advertising and public relations for the past three years. I have
worked at Jewel for the last four years assisting customers to create a positive experience. I have
also worked the Taste of Chicago ensuring our customers were happy and taken care of.
I promise to work closely with you, your employees, and customers to create an effective
message that will bring additional attention to your company. I look forward to hearing from
you if you are interested in my services.
Sincerely,
Joe Kasper
Client Acceptance Letter
My acceptance letter was written by the client. It reads:
CARO INSURANCE SERVICES
16520 106th Court
Orland Park, IL 60467
Phone: (708) 745-5031
Fax: (708) 745-5043
February 25, 2015
5. Caro Insurance Services has accepted the services of Royal Advertising. Upon meeting with Joe
Kasper, we have decided on a plan for creating more of a social medial presence. In addition, we
will pursue a mailing campaign to current clients (cross-sell) and potential clients.
Sincerely,
Helen Brown
Helen Brown
Office Manager
Phase II: Formative Research
Analyzing the Situation
The biggest problem right now is that most of their customers are repeat customers and
there is not a lot of new business. Currently Caro Insurance has no advertising. In the past
they’ve done mail campaigns and had advertisements in a monthly magazine called Food
Industry News. Right now they have a very basic website that just states their information and a
little bit about the company. They have no Facebook or Twitter account. The only way to find
6. Caro insurance on the internet is to know their name. If you type “Orland Park Insurance” into
Google, Caro Insurance doesn’t come up.
Analyzing the Organization
Caro Insurance is a local insurance agent that shops with other companies to get you the
best price possible. Some of the companies they write insurance with are Travelers Insurance,
The Hartford Insurance, Allied Insurance, West Bend Insurance, Blue Cross Blue Shield, and
Liberty Mutual.They are currently made up of only five employees. Bill is the owner, Helen is
the office manager, Michelle is the personal and commercial service rep, Kathy is in charge of
claim reporting, and Diane is in charge of accounting. Most of their business is with restaurants
but they provide every kind of insurance (home, health, car, life). They are an old school firm
that focuses on personal attention and they take pride in always answering the phone to ensure
customer satisfaction. Their main competition is other independent insurance agents but the
biggest one is Horton Insurance. Horton Insurance started as a small, eight-person insurance
agency in Orland Park, Illinois. Today, the company has grown to a large, stable broker that
delivers complex solutions to thousands of customers with multiple offices throughout the
Midwest. Their biggest client is Yolk which is a chain of breakfast restaurants. The main goal of
their company is to outpace expenses and stay afloat. Right now the owner is open to spend as
much money as we think is necessary on advertising.
Analyzing the Public
Currently there is little to no public perception of the company. These are the main statistics I
found in my research for Orland Park.
The population is approximately 58,590
Males: 27,563
7. Females: 31,027
Median resident age 45.4
Estimated median household income in 2012: $74,338
Demographics
White alone - 48,996 (86.0%)
Hispanic - 3,169 (5.6%)
Asian alone - 2,777 (4.9%)
Black alone - 1,077 (1.9%)
Two or more races - 546 (1.0%)
Other race alone - 32 (0.06%)
American Indian alone - 18 (0.03%)
People 25 years or older
High school or higher: 94.7%
Bachelor's degree or higher: 38.6%
Graduate or professional degree: 14.8%
Unemployed: 7.2%
Media Planning
Based on my research and our meeting, Caro Insurance wants to make a social media
account as well as do a mailing campaign for their current clients to keep their business. By
making a social media account, we will be able to reach a whole new audience and gain a lot of
new clients. Radio advertising and print advertising will not reap the same benefits. Radio
advertising is $362 for a 30 second spot on the main Chicago stations such as 101.1, 103.5, and
107.9. In the Chicago Tribune in the Red Eye small business section the listing price is $150 for
three Thursdays.
8. The plan is for me to make a Facebook page for Caro Insurance and after the page is up
and running we are going to pursue advertising on Facebook. By having a Facebook page, more
people will be able to find Caro Insurance on the internet. Potential clients will be able to learn
more about the business, read reviews, write their own reviews, and follow the page. Advertising
on Facebook is going to reach the most people for the smallest cost which is why we agreed
upon it. By advertising on Facebook, we can specifically target people who are located in Orland
Park that are interested in insurance.
We also plan to do a mailing campaign aimed at the current clients. The owner has a
program that notifies him when his clients insurance is about to expire. The goal is to keep the
current clients coming back year after year and to do this Caro Insurance needs to stay in touch
with them. By sending them a letter/postcard in the mail when their insurance is about to expire,
it will show the client that Caro Insurance cares about their business and wants to continue
working with them.
By using a social media approach and a mailing campaign we will be targeting both new
clients and returning clients. This will bring additional business and raise profits. Not only will it
bring additional business, it will establish Caro Insurances’ presence in Orland Park
Phase III: Objective and Strategic Plan
Establishing Goals and Objectives
The goal of the campaign is to bring in five new clients and get 500 likes on Facebook by
October 1st. The objectives are to create a Facebook page by March 1st, 2015, launch the
Facebook advertisement by April 1st, 2015, and run the mailing campaign by May 1st, 2015.
9. To do this the company is going to go social and create a web presence. By having a
Facebook page, more people will be able to find Caro Insurance on the internet. Potential clients
will be able to learn more about the business, read reviews, write their own reviews, and follow
the page. Advertising on Facebook is going to reach the most people for the smallest cost. By
advertising on Facebook, you can specifically target people who are located in Orland Park that
are interested in insurance.
The other part of the plan is to do a mailing campaign aimed at the current clients. The
owner has a program that notifies him when his client’s insurance is about to expire. This is
going to keep the current clients coming back year after year and to do this Caro Insurance needs
to stay in touch with them. By sending them a letter and postcard in the mail when their
insurance is about to expire, it will show the client that Caro Insurance cares about their business
and wants to continue working with them.
By using a social media approach and a mailing campaign Caro Insurance will be
targeting both new clients and returning clients. This will bring additional business and raise
profits. Not only will it bring additional business, it will establish Caro Insurances’ presence in
Orland Park.
Strategic Plan Outline
Create a Facebook page for Caro Insurance
Pursue advertising on Facebook.
Create the Facebook advertisement
Run the Facebook advertisement
Create a letter and postcard for our mailing campaign
Mail out the campaign
10. Media Planning
Right now Caro Insurance is currently doing no advertising so they are currently not
doing any spending. For Facebook advertising, the owner approved a budget of $80 per month.
The way Facebook advertising works is that you pick how much you want to spend each day and
that determines how many people your advertisement will reach. With $80 per month, we will be
spending about $2 per day. For $2 a day, Facebook estimates that we will reach between 1,300 -
3,400 people. For the mailing campaign, the owner approved a budget of $350. This will cover
the postage, envelopes, and advertisement. With $350, this campaign will reach 300 people
consisting of both current clients and potential clients.
Phase IV: Communication Strategies
Tactics
The tactics that will be used in this campaign are a website, a letter and a postcard. A
Facebook page will be made for Caro Insurance as well as internet advertising on Facebook. The
letter and postcard will be used in the mailing campaign which will also consist of the envelopes
and postage.
Production & Execution of Media Artifacts
11. The Facebook page for Caro Insurance was created on February 26th, 2015. It contains
photos of the building, contact information, a description of the company, and the mission of the
company. The Facebook advertisement was launched on April 1st, 2015. The mailing campaign
will be launched by May 1st.
Execution of Media Plan
We decided to use the internet because after looking into different media sources it was
apparent that we would reach the most people on the internet and spend less money than other
media. By creating a Facebook advertisement we are able set a budget that the owner feels
comfortable with. Also, with Facebook advertising you can choose the demographic that will see
your advertisement so you’re getting the most bang for your buck. You’re able to pick what age
group, what location, what interests, and much more so your advertisement is only shown to
people you want to see it.
We are using a mailing campaign because the owner wants to keep in touch with his
current clients. By using a mailing campaign, we can contact current clients when their insurance
is close to expiring and get them to renew their insurance with Caro. It also shows the client you
care about their business which will make them want to keep doing business with you.