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DRIVING
BUSINESS PERFORMANCE
THROUGH MEMBER
COMMUNICATIONS
1
INDUSTRY
CONTEXT
THE ENDOF
MEMBERSHIP AS WE
KNOW IT
COMMUNICATIONS PERFORMANCE
2
THINKING ABOUT THE
PRODUCT
WHAT IS YOUR
CUSTOMER
REALLYBUYING?
“THERE IS ONLY ONE WAY OUT
OF THIS MESS: OUTCOME-BASED
MEMBER BENEFITS”
- Sarah Sladek
MEMBER BENEFIT MATRIX
- ASAE, 2011
1
2
3
4
5
6
7
8
9
1 2 3 4 5 6 7 8 9
MOST SOME LESS
MOSTSOMELESS
Problem Solving
Emotion...
3
BUILDING RELATIONSHIPS
& RELEVANCE
17
INFORMATION
E
O
I
O
N
M
VALUE
CONTENT
RELATIONSHIP
RETENTION/
RECRUITMENT
PROPOSITION
PLAN
TO
SUCCEED
WWW.INGENIUMCOMMUNICATIONS.COM
@carolinekealey
caroline@ingeniumcommunications.com
Want to become a communications rock star? Get started
with the Results Map Handbook. Full of easy to use templates,
works...
Driving Business Performance Through Member Communications
Driving Business Performance Through Member Communications
Driving Business Performance Through Member Communications
Driving Business Performance Through Member Communications
Driving Business Performance Through Member Communications
Driving Business Performance Through Member Communications
Driving Business Performance Through Member Communications
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Driving Business Performance Through Member Communications

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Connect with Caroline Kealey at Ingenium Communications:

WEBSITE: http://www.ingeniumcommunications.com
TWITTER: @CarolineKealey
SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/

Published in: Business, Education
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Driving Business Performance Through Member Communications

  1. 1. DRIVING BUSINESS PERFORMANCE THROUGH MEMBER COMMUNICATIONS
  2. 2. 1 INDUSTRY CONTEXT
  3. 3. THE ENDOF MEMBERSHIP AS WE KNOW IT
  4. 4. COMMUNICATIONS PERFORMANCE
  5. 5. 2 THINKING ABOUT THE PRODUCT
  6. 6. WHAT IS YOUR CUSTOMER REALLYBUYING?
  7. 7. “THERE IS ONLY ONE WAY OUT OF THIS MESS: OUTCOME-BASED MEMBER BENEFITS” - Sarah Sladek
  8. 8. MEMBER BENEFIT MATRIX - ASAE, 2011 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 MOST SOME LESS MOSTSOMELESS Problem Solving Emotional Optimal Position
  9. 9. 3 BUILDING RELATIONSHIPS & RELEVANCE
  10. 10. 17 INFORMATION E O I O N M
  11. 11. VALUE CONTENT RELATIONSHIP RETENTION/ RECRUITMENT PROPOSITION
  12. 12. PLAN TO SUCCEED
  13. 13. WWW.INGENIUMCOMMUNICATIONS.COM @carolinekealey caroline@ingeniumcommunications.com
  14. 14. Want to become a communications rock star? Get started with the Results Map Handbook. Full of easy to use templates, worksheets, samples and case studies covering the full spectrum of communications, the Handbook is your ticket to stardom. Get your copy today! BE Strategic, add value, do more with less. info@resultsmap.com 613.729.1721 www.resultsmap.com Learning Opportunities Using tools and templates that are easily applied to your day-to-day, our retreats and training workshops provide common ground that can transform the strategic impact of your communications team. Find the workshop that’s right for you!Book YOUR WORKSHOP NOW BUY NOW for $129

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