1. Financial Services Consultant
O MOBILE: (63) 917-519-1234 O LANDLINE: (63) 2 532-0210
carmeldlc@gmail.com
Singapore (+65) 93863057
68, Telok Blangah Road, #04-03,
H Harbourlights, Singapore, 098865
CARMEL PATRICIA R. DE LA CRUZ
Charismatic ~ Focused ~ Driven
Top producer with a distinguished track record in sales,
Customer service, and client relationship management
AIA Singapore, Private Limited May 2016 - Present
Financial Services Consultant
Representative Number: DCC300364658
Issued by the Monetary Authority of Singapore (MAS)
• Authorized under the Finical Advisers Act to provide advisory services on the following:
1. Life Insurance Products
2. Accident & Health Products
3. Investment Linked Products
• Conducts thorough fact finding & needs analysis to determine what types of insurance plans will
suit clients, in accordance to their specific financial backgrounds
• Customize insurance plans to meet the specific requirements of each client by ensuring proper
coverage of risks
Rockwell Land Corporation January 2013 – December 2015
Senior Sales Executive for International Business
Rockwell Land has established its reputation over the past 19 years with its creation of the Rockwell
lifestyle. It is well known as an innovator in its field, being the first to build such communities with
mixed-use developments, and the first to provide 100% back up power to its residents.
Responsible for SINGAPORE, MALAYSIA, JAPAN & U.S. Markets
• Joined the international business department pioneering the Asia Pacific division and played
an integral role in the team’s contribution of 69% in annual company sales amounting to Php
1,154,000,000 or USD $ 25,644,000 for the first year
• Responsible for the execution of sales activities, coordinates marketing strategies and related
international sales programs resulting to the team’s country expansion by handling the
Singapore and Malaysia market within 2 years of the team’s formation.
• Has made an individual contribution of 15% (Php 345,000,000 or USD $ 7,500,000) in 2013,
and 11% (Php 250,000,000 or USD $ 5,400,000) in 2014 for the company’s annual sales.
• Achieved 80% closing ratio by pursuing 50 – 100 leads per month.
• Supervised direct training for the team’s new members, resulting to the new hires having
their first sale within 1-3 months respectively.
• Provided excellent customer service (pre sales, closing, and after sales) to investor
clients and brokers, resulting to 70% of brokers buying units for their personal
investments, and making my existing unit owners invest in our new developments
without even visiting the actual site.
• Was part of the team to grow and handle the Japan and United States market, forecasting
an increase in revenue by 15%
• Strategic Business Development
• Lead Generation / Prospecting
• Relationship Building
• Employee Training
• Negotiation & Closing
• Market Expansion
• Employee Training
• Effective Negotiation
CORE COMPETENCIES
SALES PERFORMANCE HIGHLIGHTS

2. Financial Services Consultant
O MOBILE: (63) 917-519-1234 O LANDLINE: (63) 2 532-0210
carmeldlc@gmail.com
Singapore (+65) 93863057
68, Telok Blangah Road, #04-03,
H Harbourlights, Singapore, 098865
CARMEL PATRICIA R. DE LA CRUZ
The Purple Groom January 2010 - December 2012
Proprietor, Creative Director for Marketing and Advertising
The Purple Groom offers a no-frills complete grooming package for your pets. Superior quality pet
grooming at reasonable prices. Our groomers are certified licensed dog handlers who can make the
grooming experience delightful for your fur baby. Our mission is to make every pooch happy and
clean.
• Established 3 physical stores and 1 mobile grooming salon to cater to all the clients all
over Metro Manila, making an average return on investment within 4-5 months of store
operation
• Responsible for all marketing campaigns (digital, print, media) resulting to increase in revenue
by tripling overall sales from Php 1,800,000 or USD 40,000 to Php 6,000,000 or USD $
133,300 annually
• Positioned Purple Groom as an industry leader and influencer by becoming the top of mind pet
grooming salon all over Metro Manila with incomparable service and affordable prices.
• Reduced advertising expenses from 17% to 12% within 3 months. Identified errors that
saved the company Php 360,000 or USD $8,000 annually.
• Secured PR opportunities including multiple television features, articles on the internet
highlighting our pet grooming salon’s value for money
• Created various events advertising the shop such as Pet Blessing, I love my Pet Campaign, Pet
Fair, etc.
• Collaborated with the country’s most influential bloggers who have a strong Internet
presence
• Redesigned company logo, website and standardized the design and layout of each grooming
salon creating a consistent, posh, and homey brand statement.
Mapleberry Boutique June 2009 – December 2012
Sole Proprietor
Mapleberry is a boutique line created with one’s individual style in mind; free-spirited, romantic,
sophisticated but fun. It aims to cater to the fashion-forward by creating fun, flirty and fashionable
items for today’s budget conscious youth.
• Handled buying, pricing, merchandising, marketing, advertising, operations, training
and sales
• Established 2 physical stores and joined various bazars all around metro Manila
• Personally traveled and sourced items in China, Hong Kong & Thailand by finding the right
suppliers, minimizing expenses by 40%
• Secured PR Opportunities such as collaborations with the fashion industry’s best stylists for
female celebrities, resulting in the increase of sales by 80%
• Established digital presence by creating and managing the brand’s website and Facebook page.
• Proficient in the usage of Adobe Photoshop for the creation of the company logo, clothing hand
tags and shopping bags, digital and printed store signage, brand advertisement and
announcements.
Ateneo de Manila University
Business Management, Major in Communication Technology, Bachelor of Science (2008)
Relevant Courses: Macro Economics, Accounting, Finance, Marketing, and Public Relations
EDUCATION