Realistic Studio: Media, Content, Branding
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Realistic Studio: Media, Content, Branding
- 1. Great Work. Nice People.
- 2. About Realistic Studio Contents What We Do Realistic At A Glance Our Process Our Story
- 3. Our Story
- 4. We Started with World Class Media Branding & Marketing
- 6. We Expanded into World Class Content Development
- 8. Great Work. Nice People.
- 9. What We Do
- 10. Media + Entertainment Health & Wellness Better World Publishing Leadership & Education Our Experience 1 2 3 4
- 12. A Realistic Approach PUSH About What We Can Do Together Marketing “with” Co-creating + Collaborating Real Impression ATTRACT About Me Marketing “to” Blasting First Impression
- 13. You MarketAudienceRelevant Authentic Different Maximize Your Reach Be at Your Best Rise Above The Noise
- 14. You MarketAudienceRelevant Authentic Different We see your potential We see who you are We know who you aren’t
- 16. Our Work
- 17. Esport3 Fanatico Our challenge was to convey the love and dedication that the people of Spain have for sports, in a new category identity for TV3. We developed a bold, soulful new brand identity that communicates an entire country’s momentum and intention as captured between the foot of a local soccer hero and a ball – representing hope and aspiration, and the proud cheering of spectators. • Brand Strategy for a New Channel Category • Visual Identity System and Graphic Package for Show Content • Motion graphics for web and mobile
- 18. NY1 For Real New Yorkers! NY1 needed a better connection with the people of New York, with an attitude that would be fresh and fun, but still newsy. We introduced a graphic language to support the various offerings of NY1: citizen reporting of breaking stories, helping New Yorkers through rail and road traffic, and allowing “the people” to tell their NY stories. • Brand Strategy to Develop a More Personal News Channel Brand • Visual Identity System and Graphic Icon Language for NY1 Offerings • Scripting and Production of stories by New Yorkers • Motion graphics for web and mobile
- 19. Wall Street Journal WSJ Live! In keeping with its modernization strategy, the WSJ needed to show a fresh attitude for a new generation through the delivery of video content and effective use of technology. We designed an exciting graphics package for a series of shows delivered via website, tablet, mobile apps, and interactive TV. • Brand Strategy to Connect WSJ with a Youthful Demographic • Visual Identity System and Graphic Package to Represent Show Content • Motion graphics for web and mobile
- 20. Ten Thousand Joys & Ten Thousand Sorrows by Olivia Hoblitzelle There is not much we can do about aging or Alzheimer’s, but, as Olivia Hoblitzelle reveals here, accepting the condition in which we find ourselves can be a far more positive approach in the long run. – His Holiness the Dalai Lama • Editorial development of book manuscript • Identified key audiences: Alzheimer’s, Hospice, Buddhism • Branding and Targeted Marketing strategy • High profile Endorsements • Acquired by Tarcher-Perigee / Random House
- 21. Ocho Loved Flowers Written by Anne Fontaine and illustrated by Obadinah Ocho Loved Flowers touches upon the special bond between humans and their animal family members and the very personal ways we can cope with pet loss. I recommend this lovely book to anyone, young or old, who loves animals. • Illustrated Picture Book, Extensive Editorial: Story Development • Identified key audiences: Pet Supply Stores, Hospice Education, SPCA • Branding & Marketing strategy targeting these audiences • Content Strategy: Book Packaging, Website, Media Coaching, Print Promotion • High Profile Endorsements – Betsy Saul Founder, Petfinder.com; Senior Vice President, Animal Planet
- 22. Emotional Rescue How to Work with Your Emotions to Transform Hurt and Confusion into Energy That Empowers You By Dzogchen Ponlop Rinpoche Ponlop Rinpoche gives us here a down-to-earth guide to recognize, understand, transform, and utilize the basic energy of even our negative emotions to live fresh and genuinely happy lives. – Richard Gere • Editorial: Structural Outline & Development from transcripts. Preserved DPR Voice. • Identified key audiences: Interests: Mind/Body/Spirit, Neuroscience. Professionals: Mental Health • High profile Endorsements • Published by Tarcher-Perigee / Random House • Branding & Marketing Campaign: • Website, Book Tour, Video, Social Media, Ads, Articles, Interviews • Content Strategy: Certification Course, Workbook and Series, Journals, Trainings
- 23. Our Process
- 24. Strategy Concept Development Brand Identity Systems Ongoing Brand Optimization Brand Positioning Campaigns Phases of Engagement 1 2 3 4
- 25. Strategy Gather Competitive Intel Brand Identity Give It Life Optimization Make It Stick Brand Positioning Power Up The Content Phases of Engagement 1 2 3 4
- 26. Great Work. Nice People.
- 27. FULL SUITE OF SERVICES FOR CONSISTENCY AND QUALITY
- 28. Brand & Marketing Management Branding Strategy Identity Design Naming Logos Visual Identity Systems Motion Graphics Animation Marketing Campaigns Concept Design Editorial/Video Photography Content Content Strategy Concept Development Social Media Strategy Content Creation Books, Articles & Blogs Online Curriculum Short-form Videos Social Media Curation Content Management Social Media Publishing Web Development Events Concept Production Talent Prep Script Show Flow Staging A/V Recording Webcasting Photography Marketing Publishing Strategy & Implementation Publishing Rights Editorial Development Graphic Design Author & Book Marketing Website, Social Media & Blog Posts Book Tours Our Services
- 29. Meeting You Where You Are To Give You What You Need
- 30. Thank You
Editor's Notes
- NEED DIFFERENT PHOTO.
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- Add another slide after this one: “How We Do It”
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- ADD A SLIDE BEFORE THIS ONE: “We are GENTE” + Popup Photos, Faces of Our Team? (Give GENTE a “Face”) THIS SLIDE: LEFT MARGIN’S A LITTLE TOO EXTREME, Maybe Distracting Too Much From What It Says? What would life be like without Emotions / fizz – who wants a flat soda?
- CHANGE BORDER COLOR to ??