Espina de Pescado Grupo Luis Moreno Miguel Atuesta Carlos Ali waked Hans Cifuentes Alfredo Izquierdo

1. 1. Introduction to Strategy
Alexander the Great.
2.The Principles of
Effective Strategy
3, Five Question In
Strategy Planning
4.The Key Players in
Setting Strategy
5. Values,
Vision and
Propose
BUSINESS STRATEGY BY
BRIAN TRACY
6.Determine Your
Corporate Mission
7.Back from the
Future
8.Strategic Areas for
Consideration
9.The
Driving
Force
10.Four Central
Concepts in
Strategic
Planning
11.Concentrate
On What You
Do Well
12.Adjacency
Moves
13.Have a
Divestment
Strategy
14. Zero –
Based
Thinking
15. Take the
Ofensive
16.
Flexibility
Wins
17.Create
New Markets
18. Choose Your
Competition
19. Engage the
Entire Company
20.Organizationale
Structure Makes the
Different
21. The 5 Phases
of Strategy
Formulation and
Implementation

2. 1. Introduction to Strategy Alexander the Great: Darius and his big army had not anticipated a ¨direct attack¨ of Alexander the great.
2. The Principles of Effective Strategy: Content 7 priciples where you can learn that Alexander the great had the most disciplined fighting
forcé in the world at that time. In business, the best companies have the people with the best morale.
3. Five Questions in Strategic Plannig:
A) Assess your current situation
B) Reexamine your past
C) Create your perfect future
D) Prepare the next steps to take
E) Make a checklist
4. The Key players in Setting Strategy: Everyone who will be responsible for implementing the strategy should be involved in the process
of setting the strategy in the first place.
5. Values, Vision, and Purpose: What are your Values? What Would Others Say? What is your Vision? What Would Customers Say? Finally,
determine your Purpose and explain to yourself and to others what is important to you and what motivates you in life.
6. Determine your Corporate Mission:
A) Define it Qualitatively: A misión Statement is always qualitatively.
B) Mission Statement: It is your Umbrella Statement, where everything in the Company is done.
C) Make Clear: Revisit your Mission statement.
D) The right Combination: Step by step process.

3. 7. Back From the Future: Once you have clearly described your ideal future, go back to your present situation and decide what you have to
do.
8. Strategic Areas for Consideration: Are products, services, Customers, Markets, Finances, People, Technology, and production Capability.
9. The Driving Force - Key to Strategy: The Driving Force is the Point of the Spear.
10. Four Central Concepts in Strategic Planning:
A) Know where to Specialize. B) Choose your Market. C) Be Different from your Competitors. D) Competitive Advantage.
E) Select your ideal Customer. F) Focus and Concentrate.
11. Concetrate on What You Do Well: The 80/20 Rule Revisited, Profit from the Core, and the Distintive Capabilities.
12. Adjacency Moves: Chris Zook, explains that companies need to grow by moving in to adjacency áreas, áreas that build on the
capabilities of the core business.
13. Have a Divestment Strategy:To do something new in the future, you must free up time and resorces by discontinuing things that you
are doing today.
14. Zero-Based-Thinking: By Zero -Based- Thinking, You stand back and look at every part of your business and personal life and ask the
question ¨If I was not now doing this, knowing what I now Know, would I get involved in this área again ¨.
15. Take the Ofensive: In business, the strategy of the offensive requieres that you continually bring out newer, better, faster, cheaper, and
easier to use products and services.
16. Flexibility Wins: You Continually keep your options open and develop new options.
17. Create New Markets: The best way to create a new Market is to find the problema first.

4. 18. Choose Your Competition: Choose your strategy means choosing your competitor. Your competitor determines your level of sales, your
prices, your profitability, your market share, and how fasto or how slow you grow.
19. Engage the entire Company: The entire Company must be working together seamlessly.
20. Organizational Structure Makes a Different: Wharton Professor Lawrence Hrebiniak writes about the importance of connecting
strategy with structure. If your structure is not aligned with your strategy, even the best strategy can fail.
21. The Five Phaces of strategy Formulatation and implementation:
A) Look Inside:What sells well, what doesn´t, and why?
B) Driving Force: The Driving Force is at the hearth of Kepner -Tregoe¨s formulation Phase. It this the Drivind Force that tells you what
products and services you are going to offer and what market you will (or will not serve).
C) The Product/ Market Matrix: In this phase, you´ll create a list of potential key projects. This pool of projects is your action plan for
the strategy.
D) Strategy Implementation: If you are not communicating the strategy succesfully, the strategy will die on the vine.
E) Monitor Review, Updates: Continuosly monitoring, reviewing, and updating your strategy. Never let Up.
BY:
LUIS MORENO
MIGUEL ATUESTA
HANS CIFUENTES
ALFREDO IZQUIERDO
CARLOS ALI WAKED DUALIBY