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LinkedIn Pages: Your Secret Weapon for Growing your Business on LinkedIn

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Learn how to make your LinkedIn Page stand out and drive the growth of your business.

Published in: Marketing
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LinkedIn Pages: Your Secret Weapon for Growing your Business on LinkedIn

  1. 1. Welcome and thank you for joining LinkedIn’s Live Webinar • We will start the Live Webinar at 11am PT | 2pm ET • Please note that the audio portion will stream through your PC/Laptop speakers. There is no separate dial-in option. Be sure to check your speakers to ensure they are turned on and that volume is at an audible level. • Please enter questions into the Q&A module • Check out the Resources module for the slides and related content • If you have any technical difficulties, please click on the Help widget Before We Get Started
  2. 2. Today’s Speakers Brittany Shannon Ting Ba Senior Product Marketing Manager LinkedIn Marketing Solutions Account Strategist LinkedIn Marketing Solutions Warren Quach Principal Product Manager LinkedIn Marketing Solutions
  3. 3. LinkedIn Pages: Your Secret Weapon for Growing your Business on LinkedIn
  4. 4. Introducing the New LinkedIn Pages Your place in the world’s professional community
  5. 5. Companies with completed and active Pages are more successful at achieving growth objectives 5x lift in page views 11x lift in clicks per follower 7x the average impressions per follower 2x higher Content Marketing Score
  6. 6. o Re-share employee posts o Re-sharing company mentions Engage your peopleJoin the conversations that matter most o Mobile admin functionality o Hashtag tracking o Sharing richer media (video, docs, PDFs) Know and grow your audience o Content insights & suggestions o Refreshed audience & content analytics o Customized calls-to-action LinkedIn Pages Your place in the world’s professional community
  7. 7. Post and respond on the go Join the conversations that matter Manage your Page and post content through the LinkedIn mobile app.
  8. 8. Join the conversations that matter Upload PowerPoint presentations, PDFs, and more — to keep audiences engaged with relevant content from your Page or the Feed. Showcase the content that sets your brand apart
  9. 9. Discover trending content with your target audience See content and topics your followers/audiences are engaging with, across LinkedIn. Refine insights by job function, industry, seniority, and more. Know & grow your audience
  10. 10. Understand who’s visiting your Page and what content is driving the most engagement Learn more about metrics At a glance, see performance over custom date ranges Get to know your followers, visitors with demographic charts Know & grow your audience
  11. 11. Guide visitor behaviors with a customizable call-to-action Customize to say anything: o See jobs o Contact us o Sign up o Learn more o Register o Subscribe Visit website Know & grow your audience
  12. 12. Track and share the best mentions of your brand Notifications when your brand is mentioned. Engage your people
  13. 13. o Re-share employee posts o Re-sharing company mentions Engage your peopleJoin the conversations that matter most o Mobile admin functionality o Hashtag tracking o Sharing richer media (video, docs, PDFs) Know and grow your audience o Content insights & suggestions o Refreshed audience & content analytics o Customized calls-to-action LinkedIn Pages Your place in the world’s professional community
  14. 14. Know and grow your audience Join the conversations that matter most Engage your people
  15. 15. Know and grow your audience Join the conversations that matter most Engage your people
  16. 16. Ignite Educational technology
  17. 17. Location Job function Company size SeniorityIndustry
  18. 18. Location Job function Company size SeniorityIndustry
  19. 19. Location Job function Company size SeniorityIndustry
  20. 20. Location Job function Company size SeniorityIndustry
  21. 21. Location Job function Company size SeniorityIndustry
  22. 22. Know and grow your audience Join the conversations that matter most Engage your people
  23. 23. “Content marketing is one of the hardest things to do as a marketer.” – Enterprise Tech Marketing Manager
  24. 24. Content Suggestions
  25. 25. Know and grow your audience Join the conversations that matter most Engage your people
  26. 26. Your employees are your best champions hello
  27. 27. Employees have 10x the reach
  28. 28. Know and grow your audience Join the conversations that matter most Engage your people
  29. 29. There is a lot more People Explorer Advanced Analytics Associated Hashtags Mobile Admin Experience Hootsuite & CrunchBase Integration
  30. 30. Lnkd.in/PagesBP
  31. 31. Q&A

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