The document discusses the concept of multi-screening, which refers to using multiple devices simultaneously to accomplish tasks. It defines multi-screening as using multiple devices for information sharing and storage. There are two main types: sequential, moving from one device to another; and simultaneous, using multiple devices at once for multi-tasking or complementary purposes. Multi-screening has become popular due to the accessibility and affordability of mobile devices and cloud technology. The document outlines different applications of phones, tablets, and computers and the implications of multi-screening for both individuals and organizations.

1. Multi-Screen
Alex Wicentowich
Braydon Barry
Bingxi Du
Cameron McCourt
Cody Wessbecker
Nicole Kracha
Parker Grogan
Tyler Free

2. http://slidesha.re/N51YMP
Please take out your
phone/computer and go to
the following address

3. The address will appear
on the bottom of all slides
http://slidesha.re/N51YMP

4. You Just Multi-Screened.
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5. What Is Multi-Screen?
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6. Definitions
➔ The use of multiple devices to achieve one
or more tasks
➔ Information sharing and storage across
multiple devices
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7. Types
➔ Sequential
◆ From one device to another
➔ Simultaneous
◆ Multi-Tasking
◆ Complementary
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8. http://slidesha.re/N51YMP

10. Why is it popular?
➔ -Easily Accessible
◆ Mobility
◆ Affordable
➔ -Changes in Tech.
◆ Cloud
◆ Mobile
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11. http://slidesha.re/N51YMP

12. Different Applications
Phones
1. Communication
2. Entertainment
❏ 38% of daily interactions
➔ 60% at home
➔ 40% out of home
Tablets
1. Entertainment
2. Communication
❏ 9% of daily interactions
➔ 79% at home
➔ 21% out of home
Computers
1. Finding Information
2. Keeping up to date
❏ 24% of daily interactions
➔ 69% at home
➔ 31% out of home
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13. Different Applications
Phones
➔ On the go & at home
➔ Communicate and
connect
➔ Short bursts of time
➔ Quick & immediate
information
Tablets
➔ At home
➔ Entertainment and
browsing
➔ Unbounded sense of
time
➔ Relaxed and leisurely
approach
Computers
➔ Office or home use
➔ Productive, task-
oriented
➔ Lots of time and focus
➔ Serious, research
intensive attitude
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16. Implications - Individuals
Pros
-Productivity
-Entertainment
-Ease of Use
Cons
-Loss of Focus
-Information security
-Loss of Social Skills
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17. Implications - Organizations
Pros
-Instant Feedback
-Customer Outreach
-Data Collection
-lock customers
(habit)
Cons
-Info/link Overload
-Confusing
-Saturation
-Security
-UI
-Costs
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18. Questions?
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19. Citations
● http://ssl.gstatic.com/think/docs/the-new-multi-screen-world-study_research-studies.pdf
● https://www.youtube.com/watch?v=jiyIcz7wUH0
● http://www.nielsen.com/us/en/press-room/2013/ana-and-nielsen-study-reveals-multi-
screen-advertising- to-rise.html
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