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ACCOR VS NOWNESS
               OR
     SIMPLICITY VS
       COMPLEXITY
NAVIGATION

         ACCOR                       NOWNESS
 Everything appears           The main page showed
  directly on the main          the different subjects
  page e.g carrer, hotels       treated by the website
  implentation, different      The main page can look
  brands…                       clear but when you
 It is very clear and easy     choose a subject and
  to navigate                   narrow down, it is very
 There is a search             confusing beacuse
  navigator                     articles are mixed up
ACCOR   NOWNESS
WEBSITE TARGETS

          ACCOR                        NOWNESS
 All the targets can find      No specific public
  their informations easily:    we don’t understang
 -customers                     what is the meaning of
 -stockholders                  the subject « Travel » for
 candidates                     instance, it is going in
 Futur franchisee               all directions
 Any person who want info      No real apparent aim
  about the group(e.g
  students)
CONCLUSION ABOUT SEARCH SIMPLICIT Y

        ACCOR                    NOWNESS
 This website is very     This website is more
  easy to navigate and      confusing if you search
  find the informations     for informations and is
  And even discovers        more the type of
  news about the group      website that you take
 Customer can educate      time to look around.
  himself quickly

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Accor vs nowness

  • 1. ACCOR VS NOWNESS OR SIMPLICITY VS COMPLEXITY
  • 2. NAVIGATION ACCOR NOWNESS  Everything appears  The main page showed directly on the main the different subjects page e.g carrer, hotels treated by the website implentation, different  The main page can look brands… clear but when you  It is very clear and easy choose a subject and to navigate narrow down, it is very  There is a search confusing beacuse navigator articles are mixed up
  • 3. ACCOR NOWNESS
  • 4. WEBSITE TARGETS ACCOR NOWNESS  All the targets can find  No specific public their informations easily:  we don’t understang  -customers what is the meaning of  -stockholders the subject « Travel » for  candidates instance, it is going in  Futur franchisee all directions  Any person who want info  No real apparent aim about the group(e.g students)
  • 5. CONCLUSION ABOUT SEARCH SIMPLICIT Y ACCOR NOWNESS  This website is very  This website is more easy to navigate and confusing if you search find the informations for informations and is And even discovers more the type of news about the group website that you take  Customer can educate time to look around. himself quickly