Do you know that effective lead management can increase your conversion rate by ten times? Each application filled out on the website is an opportunity to increase the company’s revenues Besides, over 50% of enterprises can not develop an effective flow of activities with potential clients. Don’t believe? We will represent research results. During the presentation, we will show you a number of automation tools and suggest possible improvements to the sales funnel, which can be implemented immediately.

1. How not to lose valuable business contacts?
Find out about Lead Response Time.
Why is every minute so important?

2. Webinar conducted by:
Head of Business Development
Bogdan Tyskyy
Business Development Manager
Nataliya Lysyk

3. Problem of sales calls in a company
ORDER TITLE
1 Lead Generation vs Lead Management
2 Lead Response Time: Definition vs Reality
3 Why is LRT killing your sales and your business?
4 How to start measuring LRT in your business?
5 Don’t believe? Look at the researches (HBR, CallPage)
6 Why Facebook relies on LRT, hot it influences CR?
7 How to improve LTR and CR in your business?
8 Action plan + Q&A

4. Why this topic?

5. Companies
Lead
NurturingLead
Generation
Few people talk about it
topic is not so sexy anymore.

6. CallPage Sp. z o.o. is a developing international IT company that was founded in 2015 with office in Krakow, Poland. Currently,
the company employs over 50 people in Krakow and Warsaw and has clients from 22 countries around the world.
An innovative product was repeatedly mentioned in the media:
700 000 3.4 mln 3 200
Calls per month Widget views
per month
Business clients
Day-by-day, we make sure potential customers receive faster contact

7. More than 3000 small and large enterprises already use CallPage
The main active source of all sales is direct sales
of Orange Retail sales managers. The new
internet service – CallPage, that allows
customers to easily complete the order, helps to
boost sales as well.
Jean-François Fallacher, CEO Orange Polska

8. Definition
is the average time it takes for a sales
representative to follow-up with a lead that
requested a contact.
Harvard Business Review
Lead Response Time

9. How does it work?
Potential client
wrote to you
You contacted him
Lead Response Time

10. Who has already heard about such metric?
Someone already measures it in their companies

11. Why this is so important?

12. #1
Waiting or lack of contact
annoys

13. #2
It damages the entire sales process
Chancetosell
Response time

14. Why is it so?

15. 1. We know where they are,
2. Then they recognize us,
3. WOW effect.

16. Research #1 – Harvard
Business Review

18. Research #2 – CallPage (Real Estate Market in Poland)

19. DEVELOPER (owner of the sales page) SENDING HOURS PHONE CONTACT HOURS WAITING TIME
LAYETANA REAL ESTATE 12:14:00 16:09:50 3h 55 min 50 sek
APRICOT CAPITAL GROUP 12:17:00 16:12:00 3h 55 min 00 sek
ROBYG S.A. 12:16:00 NO ANSWER NO ANSWER
DANTEX 12:15:30 NO ANSWER NO ANSWER
HOME INVEST 12:20:00 NO ANSWER NO ANSWER
PROFBUD 12:39:30 16:48:00 4h 8 min 30 sek
MARVIPOL DEVELOPMENT 12:38:00 13:42:50 1h 4 min 50 sek
JW CONSTRUCTION 12:37:00 13:16:14 39 min 14 sek
PALNORD/WARYNSKY S.A. 12:35:30 13:07:40 32 min 10 sek
LONGBRIDGE 12:43:30 NO ANSWER NO ANSWER
DOR GROUP 12:44:00 NO ANSWER NO ANSWER
SBM NATION 12:42:00 NO ANSWER NO ANSWER

20. Within 24 hours of sending the inquiry, we received 6 telephone replies.
The shortest response time was 32 minutes and 10 seconds.
The average waiting time for contact was over 2.5 hours.
As many as half of the questions remained unanswered.

21. How is it possible?

22. How to start measuring LTR in your business?

23. You can’t manage what you can’t measure.

24. Misterious customer
facebook, mobile phone, e-mail, applications

25. What you should measure:
Potential client
wrote to you
You contacted him
1. Number of operating hours
2. Number of actual hours

26. or CRM, Excel etc.
What tools?

27. How LTR infulences
CR on WWW?
It’s simple, but not obvious
☺

28. We've done A / B tests for the applications
on websites and Landing page
CTA 1 CTA 2 CTA 3

29. Tests from applications have captured the
following results:
What CTA was used in the Landing Page form
Conversion
completed form
soon
within 24 hours
within 1 hour
within 15 minutes
within 28 seconds
1,2 %
1,22 %
1,65 %
1,81 %
2,28 %
We will call you back ...

30. Facebook also relies on it
Everything for us ☺

31. 1. LRT demonstrates positive
effects on CR
2. The shorter the time, the
higher the CR

32. How to improve LRT?
3 simple ways

33. Notification
Slack, SMS, Apps etc

34. Automatisation
Chats, Bots, CallBacks

35. Working hours
at your company

36. Action Plan

37. Thank you for your attention!
Any questions?
Bogdan Tyskyy
bogdan.tyskyy@callpage.io
+48 533 982 244
Nataliya Lysyk
natalia.lysyk@callpage.io
+48 531 100 966