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Narrated NASCAR Presentation
- 1. Proposal by: Caleb Pifer Full Sail University
- 2. The National Association of Stock Car Auto Racing or NASCAR has been entertaining fans for over 70 years acrossNorth America and the World. Despite the sports storied history NASCAR has a problem, attendance at races and viewership is declining. What can we do to increase the fan interest and keep this legendary sport alive?
- 3. • Founded by Bill France Sr. in 1947 • Consists of several series with the Monster Energy Cup Series being the top series • The average NASCAR race only has about 50% of its live audience compared to the peak days. • Ratings have been steadily declining • Nascar remains on top for stock car racing despite this decline FACTS
- 4. • Cost of travel has increased • Cost of living has increased • Competition related rule changes have upset fans • Fans feel that the sport is no longer the same as when it was founded d Why the Decline?
- 5. What Can We Do? We need to work hard on recapturing the glory days of the sport. We need to focus on what the fans want. • Lift the complex and hard to follow rules • Bring back fan favorite sponsors • Bring back the spirit of competition to the drivers • Provide fans with pre race entertainment • Ask the fans what they want to see and what changes they would like
- 6. NASCAR has a lot to be proud of, with our rich history and emphasis on family and American values. In recent years NASCAR has experienced a diminished fan base, lower ticket sales, and fewer at home viewers, but we are taking steps to turn things around. If NASCAR fully takes advantage of this opportunity to make changes to our brand, we can enhance our ability to entertain millions of race fans every week and continue to preserve the legacy of our sport.
- 7. References • Brown, M. (2019, February 18). NASCAR's Aggressive Plan For A Turnaround. Retrieved from https://www.forbes.com/sites/maurybrown/2019/02/16/nascars- aggressive- plan-to-get-the-business-turned-around/#404a8bc12f0e • Gluck, J. (2016, July 01). Fans explain why they stopped attending NASCAR races. Retrieved from https://www.usatoday.com/story/sports/nascar/2016/07/01/nascar-fans- attendance-cost/86587042/ • Monster Energy Cup Page. (n.d.). Retrieved March 10, 2019, from https://www.racing reference.info/cup.htm • NASCAR History. (n.d.). Retrieved March 10, 2019, from https://www.nascar.com/nascar-history All Photos taken and owned by Caleb Pifer