SlideShare a Scribd company logo
1 of 12
To ensure my
questionnaire was
fair and got
reliable results I
picked a total of
20 boys and 20
females. I believe
this would help my
results give me a
more accurate
reading.
GENDER
Age
Males
Females
As I gave the questionnaire
to mostly people within 6th
form apart from one, my
results were fairly normal.
From my results I found that
people were either in the
category 15-17 or the 18-
20 bench mark. The other
age was 40-49. This means
that the documentary
audience must be people
aged 15-20 which is a
niche audience of which it
appeals to.
AGE
0
5
10
15
20
25
30
35
How old are you?
In my questionnaire I
asked whether they
were interested in
cars on not. This is a
vital question as my
documentary topic is
on cars and so if
nobody is interested
in cars…then there
would be no point in
making it as no one
would watch it. This
was the response.
INTEREST IN CARS
0
5
10
15
20
25
Yes - 20 No - 8 Somewhat - 12
Are you interested in cars?
My questionnaire results
show that cars and
documentaries appeal to
full time students. This
could mean they have a
lot of spare time. This
means that when I make
my documentary it must
be able to capture the
target audience (full-time
students) and so any other
work I produce I will have
to ensure it is suitable for
them. 0
5
10
15
20
25
30
35
40
Part-Time
Student - 0
Full-Time
Student -
38
Part-Time
Work - 1
Full- Time
work - 1
What is your
occupation
OCCUPATION
From my questionnaire results I
have found that my target
audience of which like cars and
watch documentaries... Often
surf the internet, watch TV and
play sports. When making my
documentary I need to ensure
that the documentary will
appeal to all demographics and
psychographics of its audience.
I have also found that the target
audience does not read often
read books or magazines.
What do you like to do
in your spare time?
(Pick as many as you
like)
Play Sport - 17
Watch TV - 18
Watch YouTube
Videos - 12
Read
Books/Magazin
es - 8
Surf the Internet
- 18
HOBBIES
In my questionnaire I
asked “What sorts of
colours do you expect to
see in a documentary?”
the results showed this:
The majority of people that
I have asked have said
that they prefer vibrant,
natural and normal
colours. So I will try my best
to include these different
colour schemes in my
video.
0
2
4
6
8
10
12
14
16
What sorts of colours
do you expect to see
in a documentary?
COLOURS
From my questionnaire
results I have found that
my target audience
believe that a car
garage is the most
effective setting for a
car documentary.
However, they have
also said that they
believe that an empty
street or a runway. They
gave other opinions
such as a runway or a
racetrack.
0 10 20 30
Parking Lot - 2
Empty Street - 6
Car Garage - 28
Race Track - 3
Runway - 1
Which do you believe
it the most effective
setting for a car
documentary?
SETTING
From the results we can
see that people would
like various shots of the
car whether they be
aerial shots, wide shots,
long shots, close ups
and so many more. I
would have to agree on
what they say as I do
not believe just one shot
could highlight the
beauty of the car.
0 5 10 15
Close up - 5
Mid-shot - 5
Long shot - 2
Wide shot - 5
Aerial shot - 7
Various - 12
POV - 3
Panorama - 1
What type of shot do
you believe is the key
to highlight a car
being unique?
SHOTS
The results show that people
would mostly like to see footage
that captures real-life – as this is
a supported opinion I am going
to try my best to fit in as much
real-life footage that isn’t in a
way fake. People have also said
they also enjoy interviews and
cinematic footage which I will
most definitely try to include in
my video. However, they have
also said that they like re-
enactments and I am not able
to do this as there is nothing I
am able to re-enact.
What types of things
do you like to see in a
TV documentary?
Interviews - 8
Cinematic
Footage - 14
Re-enactments
- 11
Animation - 4
Symbolic
Graphic - 0
OPINIONS
They have said that
they really like nature
documentaries – this
could be for the shots
and how it is edited or
it is due to the interest
in animals but I will try
input similar
techniques that
animal
documentaries use in
mine.
What is your favourite
genre of TV
documentaries?
Mockumentary -
4
Nature
Documentary -
17
Fly-on-the-wall -
11
Travel
Documentary -
8
Other - 5
OPINIONS/GENRE
CONCLUSION
From the questionnaire totals I have been able to find various things that may
aid me in the process of making my documentary. I found that the majority of
people that I had asked are interested in cars or either somewhat interested –
this shows that people may be willing to watch the documentary I produce. The
participants have said that in their free time they mostly like to watch TV, surf
the internet (including watching YouTube videos) and the like to shop –
possibly showing where I could preview my video. They have said that they
enjoy cinematic footage, footage that captures real life and interviews. They
have said that they like re-enactments but there is nothing that I can re-enact
so I will not be able to include that in my TV documentary. People have said
that enjoy fly on the wall documentaries so I will try inputting this concept into
my video. The have said that they’d prefer to see neutral colours and vibrant
colours and have said that they’d expect a car garage to be in the
documentary. The audience have said they’d prefer a variety of shots in the
documentary including close ups, mid shots, long shots, wide shot, aerial shot,
POV and many more.

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Quantitative Audience Research Results

  • 1.
  • 2. To ensure my questionnaire was fair and got reliable results I picked a total of 20 boys and 20 females. I believe this would help my results give me a more accurate reading. GENDER Age Males Females
  • 3. As I gave the questionnaire to mostly people within 6th form apart from one, my results were fairly normal. From my results I found that people were either in the category 15-17 or the 18- 20 bench mark. The other age was 40-49. This means that the documentary audience must be people aged 15-20 which is a niche audience of which it appeals to. AGE 0 5 10 15 20 25 30 35 How old are you?
  • 4. In my questionnaire I asked whether they were interested in cars on not. This is a vital question as my documentary topic is on cars and so if nobody is interested in cars…then there would be no point in making it as no one would watch it. This was the response. INTEREST IN CARS 0 5 10 15 20 25 Yes - 20 No - 8 Somewhat - 12 Are you interested in cars?
  • 5. My questionnaire results show that cars and documentaries appeal to full time students. This could mean they have a lot of spare time. This means that when I make my documentary it must be able to capture the target audience (full-time students) and so any other work I produce I will have to ensure it is suitable for them. 0 5 10 15 20 25 30 35 40 Part-Time Student - 0 Full-Time Student - 38 Part-Time Work - 1 Full- Time work - 1 What is your occupation OCCUPATION
  • 6. From my questionnaire results I have found that my target audience of which like cars and watch documentaries... Often surf the internet, watch TV and play sports. When making my documentary I need to ensure that the documentary will appeal to all demographics and psychographics of its audience. I have also found that the target audience does not read often read books or magazines. What do you like to do in your spare time? (Pick as many as you like) Play Sport - 17 Watch TV - 18 Watch YouTube Videos - 12 Read Books/Magazin es - 8 Surf the Internet - 18 HOBBIES
  • 7. In my questionnaire I asked “What sorts of colours do you expect to see in a documentary?” the results showed this: The majority of people that I have asked have said that they prefer vibrant, natural and normal colours. So I will try my best to include these different colour schemes in my video. 0 2 4 6 8 10 12 14 16 What sorts of colours do you expect to see in a documentary? COLOURS
  • 8. From my questionnaire results I have found that my target audience believe that a car garage is the most effective setting for a car documentary. However, they have also said that they believe that an empty street or a runway. They gave other opinions such as a runway or a racetrack. 0 10 20 30 Parking Lot - 2 Empty Street - 6 Car Garage - 28 Race Track - 3 Runway - 1 Which do you believe it the most effective setting for a car documentary? SETTING
  • 9. From the results we can see that people would like various shots of the car whether they be aerial shots, wide shots, long shots, close ups and so many more. I would have to agree on what they say as I do not believe just one shot could highlight the beauty of the car. 0 5 10 15 Close up - 5 Mid-shot - 5 Long shot - 2 Wide shot - 5 Aerial shot - 7 Various - 12 POV - 3 Panorama - 1 What type of shot do you believe is the key to highlight a car being unique? SHOTS
  • 10. The results show that people would mostly like to see footage that captures real-life – as this is a supported opinion I am going to try my best to fit in as much real-life footage that isn’t in a way fake. People have also said they also enjoy interviews and cinematic footage which I will most definitely try to include in my video. However, they have also said that they like re- enactments and I am not able to do this as there is nothing I am able to re-enact. What types of things do you like to see in a TV documentary? Interviews - 8 Cinematic Footage - 14 Re-enactments - 11 Animation - 4 Symbolic Graphic - 0 OPINIONS
  • 11. They have said that they really like nature documentaries – this could be for the shots and how it is edited or it is due to the interest in animals but I will try input similar techniques that animal documentaries use in mine. What is your favourite genre of TV documentaries? Mockumentary - 4 Nature Documentary - 17 Fly-on-the-wall - 11 Travel Documentary - 8 Other - 5 OPINIONS/GENRE
  • 12. CONCLUSION From the questionnaire totals I have been able to find various things that may aid me in the process of making my documentary. I found that the majority of people that I had asked are interested in cars or either somewhat interested – this shows that people may be willing to watch the documentary I produce. The participants have said that in their free time they mostly like to watch TV, surf the internet (including watching YouTube videos) and the like to shop – possibly showing where I could preview my video. They have said that they enjoy cinematic footage, footage that captures real life and interviews. They have said that they like re-enactments but there is nothing that I can re-enact so I will not be able to include that in my TV documentary. People have said that enjoy fly on the wall documentaries so I will try inputting this concept into my video. The have said that they’d prefer to see neutral colours and vibrant colours and have said that they’d expect a car garage to be in the documentary. The audience have said they’d prefer a variety of shots in the documentary including close ups, mid shots, long shots, wide shot, aerial shot, POV and many more.