Selling with Conversational Commerce: The Unfair Advantage For Your DTC Brand

1. The 2020 Customer Lifetime Value Summit
Multichannel Digital Strategies to Increase CLV

2. 11:00 – 11:45am PT 12:30 – 1:15pm PT
DIALOGTECH PRESENTS:
30-Minute Crash Course:
Marketing Strategies to Drive &
Convert More Callers to
Customers
Today’s Timeline
11:45am – 12:30pm PT
The 2020 Customer Lifetime Value Summit
TRUSTPILOT PRESENTS:
Top strategies to leverage
reviews for better CLV
GORGIAS PRESENTS:
Selling with Conversational
Commerce: The Unfair
Advantage For Your DTC Brand
1:15pm – 2:00 PT
TINUITI PRESENTS:
CLV Advertising & Marketing
Strategies to Acquire & Retain
Consumers With Paid Search

3. 3
● Session recording and slides will be sent out
● Log back in anytime with the same link
● Resources available as handouts
Eyebrow Text
Today’s Logistics
Persephanie Arellano
Webinar Coordinator

4. Today’s Speaker
Billy McClennan
Partner Manager

5. Conversational Commerce

6. COVIDEFFECT on Gorgias clients -33%

10. Conversational Commerce in 2020

11. The rise of mobile messaging apps
● 61% of consumers message
businesses regularly
● 69% of consumers said being
able message a business helps
them feels more confident
Source : eMarketer

12. 83%
75%
76%
Learn about a product or
service
Make a
purchase
Get support
Source : Facebook
Why consumers
message in

13. Source : Gorgias Internal Data
email
Tickets by Channel

14. 28%
Conversion rate for pre-sale chats replied in less than 10 minutes
The impact of response time

16. How to train your customers to chat in

17. Integrations are key for personalization

20. Comments are an opportunity

21. Text your customers
● 90%+ open rates
● High CTRs
● Fast replies

22. Home Collection/Product Cart
Mimic the retail experience with live chat

23. ❏ Conversion % of chat
❏ Discounts used on social
❏ Conversion per Agent
❏ First time response
❏ Conversion rate per channels
KPIs for conversational commerce

24. ● All your customer service in one place:
email, chat, Facebook, Messenger,
Instagram
● Fully integrated with Shopify and
Magento (see tracking, edit orders,
refund etc.)
● Automatic responses to common
questions
#1 helpdesk for eCommerce

25. 2nd and 3rd month Free
Onboarding and Setup in less than
3 minutes

26. Billy McClennan
+1-647-407-7998
billy@gorgias.com

27. Thank you

28. Live Q&A
Billy McClennan
Partner Manager

29. Webinar Calendar

30. Upcoming Webinars
tinuiti.com/content/

31. THANK YOU