1. Digital Insurance
Africa Summit
2015
5 – 7 August 2015, Radisson Blue, Johannesburg,
South Africa
Capitalizing on Digital Innovation to Achieve Relevance,
Growth and Profitability
Why Attend Digital Insurance Africa
Summit 2015?
 Adopting digital thinking to transform face-to-face
insurance
 Building an effective digital strategy for your business
 Accessing digital readiness, leadership strength and
future strategies
 Harnessing Mobile Digital Technology to Connect
More Efficiently with Clients
 Seizing the opportunity of digital transformation
 Unleashing the Potential of Social Media in Insurance
 Implementing transformation strategy
Register now for Digital Insurance Africa
Summit 2015 to enjoy:
 Insightful presentations from leading figures in the
Insurance space
 Strategies on how to penetrate the digital Insurance
space
 The fast way to become digital insurance front runner
 Superb networking opportunities with industry
influencers
SUMMIT PARTNER:
Key Speakers Include:
FEATURING: Hugh Terry
Founder of THE DIGITAL INSURER & Director
INSIGHT CONSULTING
Digital Insurance Africa Summit 2015 is the first of its kind in
the region and seeks to give innovative digital solutions to
insurance practitioners, please join our Keynote Speaker -
International Digital Insurance Guru Hugh Terry as he
unpacks the journey to digital transformation
Elizabeth Lee Ming, Head of Digital Marketing, MOMENTUM
David O’ Brien, GM: Customer Engagement and Digital, OLD MUTUAL
Lovemore Gomera, Managing Director, ALEXANDER FORBES ZIM
Avinesh Reddy, Head of Web and Mobile, MOMENTUM
Niels Trzecieski, Business Development Director, TIA TECHNOLOGY
Accredited Training
Provider By Services SETA
Accreditation No.
2287
Tel: +27 (0) 11 341 1000
Fax: +27 (0) 11 325 0048
Email: info@amc-intsa.com
Website: www.amc-intsa.com
P O Box 413629
Craighall 2024
Johannesburg
R.S.A

2. Digital Insurance Africa
Summit 2015
27 – 29 May 2015, Southern Sun OR Tambo
International, Johannesburg, South Africa
Welcome to Digital Insurance Africa Summit 2015
Dear Executive,
AMC International is delighted to bring to you the Digital Insurance Africa Summit
2015
As you know Digital Insurance is a megatrend that is reshaping the competitive
environment for insurers and the markets in which they operate.
Insurers must embrace digital transformation in order to accelerate their journey
to digital excellence. Since digital technology continues to mature and evolve,
digital transformation across business processes will enable insurers to remain
competitive and profitable.
Digital transformation is becoming an imperative for insurers as it drives deeper
customer relationships and ultimately profitability. In the technology driven
business environment where social, mobile, cloud, and big data rule, the
traditional brick and mortar model is certainly being challenged.
Attend Digital Insurance Africa Summit 2015 and learn:
 How to Assess your current position
 How to build an effective digital strategy for your business
 How to implement transformation strategy
 How to adapt the right technology
Join us and benefit from our interactive workshop facilitated by our international experts on “Digital Business Models and
Opportunties”
With so much interest already received for this timely event, I invite you to join us at the summit in Johannesburg in August
2015.
I look forward to welcoming you at Digital Insurance Africa Summit 2015.
Regards,
AMC International,
Digital Insurance Africa Summit 2015
Who should attend?
• Chief Executive Officer
• Managing Director
• Head of Marketing
• Head of Operations
• Head of Digital
• Head of Channel
• Head of Distribution
• GM: Customer Engagement and
Digital
• Social Media Business Manager
• Head of Mobile Solutions
• Head of Digital Marketing
• Head of Technology

3. Copyright © 2015 AMC. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of AMC.
Unauthorized reproduction will be actionable under South African Law. Draft Forum Program (Subject to Change)
Conference Day 1: 5 August 2015
08:00 Registration
09:00 Opening Remarks from the Chairman
DIGITAL INSURANCE – CREATING A CONNECTED
FUTURE
09:10 Keynote Presentation on Digital Trends and
Customer Centricity
Hugh Terry, Founder, Digital Insurer, Singapore, Asia
09:50 Africa Insurance outlook – the Route to Digital
 A review of mega trends that are reshaping the
insurance industry in Africa
 Adopting digital thinking to transform face-to-face
insurance
 Exploring the untapped digital opportunity in
Africa
 What’s next for Africa’s digital and mobile
revolution
10:30 Morning Refreshment and Networking Break
11:00 Engaging with digital literate consumers
Elizabeth Lee Ming, Head of Digital Marketing,
Momentum
11:40 Digital Insurance implementation
 Accessing digital readiness, leadership strength
and future strategies
 Exploring holistic strategy for digital insurance
implementation
 Understanding the reality that underlies insurers’
commitment to transformation
 Making the digital agenda a higher priority and
tackle the challenges ahead
12:20 Harnessing the Power of Digital Technologies to Re-
Conceptualize Business Models Around Customers
and Seize the Opportunities Of a Fluid Marketplace
 How to create unique customer experience
through new combination of information,
business resources and digital technologies
 Implementing innovative startegies to become
customer centric and create new business
revenue
 Building a business case of digital insurance for
your business
13:00 Lunch and Networking Break
THE MOVE TO DIGITAL INSURRANCE THROUGH
TECHNOLOGY ENABLER
14:00 Harnessing the Power of Digital Technologies to Re-
Conceptualize Business Models Around Customers
and Seize the Opportunities Of a Fluid Marketplace
 How to create unique customer experience
through new combination of information,
business resources and digital technologies
 Implementing innovative startegies to become
customer centric and create new business
revenue
 Building a business case of digital insurance for
your business
14:40 Harnessing Mobile Digital Technology to Connect
More Efficiently with Clients
 Looking at mobile as the golden channel to
reaching consumers
 Developing relevant Mobile applications
15:20 Afternoon Break and Networking
15:50 Roudtable Discussion: Double the Profits: How High-
performance Insurers can Create Business Value
from Digital Transformation
 Seizing the opportunity of digital transformation
 Developing a business strategy for the digital age
 Adapting to a new digital landscape
 Overcoming challenges in introducing new
channels to market while simultaneously
remodeling traditional ones
 Are legacy and current industry culture preventing
progress?
16:50 Closing Remarks from the Chairman and Networking

4. Copyright © 2015 AMC. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of AMC.
Unauthorized reproduction will be actionable under South African Law. Draft Forum Program (Subject to Change)
Conference Day 2: 6 August 2015
08:00 Registration
09:00 Opening Remarks from the Chairman
09:10 Mapping The Digital Customer Journey to Gain Insight
Into Your Insurance Services Consumer & Create Digital
Strategies Which Deliver Real Results
 Getting to grips with the changing dynamics of
buyer behaviour and understanding trends in
channel switching
 Understanding the customer journey over time and
across devices to build an integrated customer
experience with digital at the core
 Creating fresh campaigns to engage your customers
with your brand throughout their journey on every
touchpoint, everywhere
 Are all of your digital channels working in tandem for
a smooth, easy customer journey?
David O’ Brien, GM: Customer Engagement and Digital,
Old Mutual
09:50 Innovative Content Marketing to Build Your Digital Brand
Presence, Increase Awareness and Foster Customer
Loyalty
 What do customers want and expect? Deciding
which content to distribute on your various digital
channels to encourage customer interaction with
your brand and engender allegiance
 Staying within the rules to create compliant content
that still effectively engages audiences on all digital
platforms
 Advice on the metrics available to measure brand
awareness and determine which content is the most
effective for brand building
10:30 Morning Refreshment and Networking Break
11:00 Innovative Techniques to Track, Monitor & Analyse
Customer Behaviour Across Multi-Channel Touchpoints
For a Coherent, Single Customer View
 Analysing the entire customer journey across all
digital platforms for a joined-up, single view of the
customer
 Knowing your customer’s expectations and how
they are changing towards devices and channels
offline and online – to feed analysis back and
improve the customer journey
 Enhancing sales throughout the purchase cycle by
gaining a comprehensive overview of customer
interaction and conversions
 Harnessing the power of big data and CRM systems
to generate leads and link data for an integrated,
cross-channel view of the customer
11:40 Panel Discussion: Future-Proofing Your Digital Strategies
and Pushing the Boundaries Of Digital Innovation
 Looking at the evolution of digital channels: how can
we encourage customers to move online and then
maintain a useful relationship with them?
 Identifying the next big digital trend to capitalise on
to retain customers and boost engagement and
loyalty
 Do the shiny new media tools truly deliver?
Investigating the actual returns and benefits of
advances in technology and the new innovations
available today
 Resourcing teams with the right knowledge,
systems, processes and funding for successful digital
strategies
 From wearable technology to augmented reality –
which innovations should you be taking note of?
David O’ Brien, GM: Customer Engagement and Digital,
Old Mutual
Hugh Terry, Founder, Digital Insurer, Singapore, Asia
12:40 Lunch and Networking Break
13:40 Unleashing the Potential of Social Media in Insurance
 Applying social media across every aspect of the
insurance value chain
 How to building a compettive edge through social
media
 How to capitalize on social media’s full potential in
insurance
14:20 Harnessing the Power of Social Media In Insurance:
Creating Compelling, Compliant Content to Engage
Customers and Drive Conversions
 Striking the right tone of voice and creating brave
content to capture the imagination of your target
audiences, acquire new business and increase brand
perception
 Examining how to handle negative PR and mitigate
reputational risk to protect your brand
 Establishing the best platforms to use to target
specific customers and maximise the power of
content on each channel
 How and when to involve compliance
15:00 Afternoon Break and Networking
15:30 Roundtable Discussion: Capitalising On The Mobile Space
In Insurance Services: Commercialising Mobile Devices
 Commercialising mobile devices and the likely future
impact for the Insurance world
 Understanding how consumers use mobile devices
and which audience segments mobile appeals to the
most
 Avoiding compliance violations with advice on how
to interpret the rules in the mobile space
 Scrutinising the debate around mobile responsive
websites vs. apps and exploring best-practice mobile
vs. website content. Where to put your most
valuable content.
 Managing the risks and opportunities of mobile
marketing
16:30 Closing Remarks from the Chairman and Networking

5. Copyright © 2015 AMC. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of AMC.
Unauthorized reproduction will be actionable under South African Law. Draft Forum Program (Subject to Change)
DAY THREE – 7 August 2015
POST CONFERENCE WORKSHOP
Digital Business Models and
Opportunities
AMC International’s workshops are unique opportunities to spend valuable time with industry experts. These interactive sessions are
extended to ensure that you will get to the heart of the most critical issues and uncover practical solutions you can apply to your own
projects.
Workshop Program
08:30 Registration
09:00 Digital Transformation of Face-to-face Insurance
10:00 Digital Bancassurance – online platforms
10:45 Networking and tea break
11:15 New / Emerging Digital Business Models
12:30 End of Workshop and Lunch
Workshop Leaders
Hugh Terry
Founder of The Digital Insurer
Director of Insight Consulting
Hugh is an experienced insurance professional with more 20 years’ experience in the Asia Pacific region covering insurance companies,
business consulting as well as successful set-up and exit from his own businesses. Hugh is an actuary by profession.
The Digital Insurer, www.the-digital-insurer.com, is an online forum for professionals interested in the application and impact of
technology on insurance business models. The forum contains strategic articles to help companies plan how to use digital technology in
their own businesses and has more than 5,000 subscribers.
Hugh’s personal business objective is to help insurance companies create and execute innovative business development strategies.
Central to this is to anticipate and leverage trends in digital technologies as these are having a profound impact on existing business
models as well as opening up new opportunities.