1. @greggtilston
Global Social Media Leader
Flight Centre Travel Group
gregg.tilston@flightcentre.ca
Brick and Mortar Tweeting –
Building Brand,
Dodging Bullets,
and Discovering Evangelists

2. Housekeeping

5. @simplegearle

7. #&_*
#&_* @^$
“^ #&#_* @^$!<?>+#

8. Housekeeping
#CM1TO
@greggtilston
GreggTilston.com

9. About Flight Centre Travel Group
25 plus years
30+ brands
11 countries
2,500 shops
15,000 employees
$5B cap ASX:FLT

10. Opportunities to Leverage?
holy ****
animal rights
partner strife
natural disasters

11. Opportunity 1
holy ****

12. @GreggTilston

14. @GreggTilston

15. @GreggTilston

16. @GreggTilston

17. @GreggTilston

18. Holy **** Lessons
have fun
be cheeky
get creative

19. Opportunity 2
animal rights

20. Thailand
elephants
@GreggTilston

21. @GreggTilston
2,103
signatures

22. @GreggTilston

23. @GreggTilston

24. @GreggTilston

25. @GreggTilston

26. Animal Rights
head first
be open
respond to everyone

27. Opportunity 3
partner strife

30. @GreggTilston

31. Partner Strife
act quick
provide value
hub and spoke

32. Opportunity 4
natural disaster

33. Photo
credit
–
Jono
Haysom
on
Flickr
@GreggTilston

34. @GreggTilston

36. @GreggTilston

37. @GreggTilston

38. @GreggTilston

39. @GreggTilston

40. Natural Disasters
be prepared
information everywhere
facilitate a meeting place(s)

41. @GreggTilston

42. Learnings
improvise
be prepared
head on
be transparent
crises are opportunities

43. crises are opportunities
@GreggTilston

44. @greggtilston
Global Social Media Leader
Flight Centre Limited
gregg.tilston@flightcentre.ca
Thank you!