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Relevancy April08

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Relevancy and the Battle for Inbox Attention A Strategic Approach For Future Success Audio Dial in : 1-866-206-0240, then 789736#
Battle for Inbox Attention ,[object Object],[object Object],[object Object],[object Object],[object Object]
Battle for Inbox Attention ,[object Object],[object Object],[object Object],[object Object]
Battle for Inbox Attention ,[object Object],Highly Irrelevant Highly Relevant Timing: Anytime Content: Promo for blouses Timing: During work hours Content: Monthly newsletter Timing: After work Content: Promo for flannel shirts Higher Open and Click-Through Rates
Relevancy ,[object Object],[object Object],[object Object],[object Object]
List Segmentation ,[object Object],[object Object],[object Object]
Overview of Data Types Recipient Profile Interaction with Email (opens, clicks, unsubscribe) Expressed Preferences (survey, subscription page) Demographic Information (age, gender, income) Purchase History (products and services)
Enhanced Subscription Page ,[object Object],[object Object],[object Object]
List Segmentation/Data Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Delivering Custom Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for participating in today’s Web Seminar ,[object Object]

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Relevancy April08

  • 1. Relevancy and the Battle for Inbox Attention A Strategic Approach For Future Success Audio Dial in : 1-866-206-0240, then 789736#
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Overview of Data Types Recipient Profile Interaction with Email (opens, clicks, unsubscribe) Expressed Preferences (survey, subscription page) Demographic Information (age, gender, income) Purchase History (products and services)
  • 8.
  • 9.
  • 10.
  • 11.