CILIP Conference 2019 - Digital inclusion matters - Amy Hearn
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100% Digital Leeds is a cross sector collaboration led by Leeds Libraries, working to ensure that everyone in the city has the digital skills they need. We want everyone in Leeds to understand how digital would benefit them, be able to gain the skills they need to make the most of digital and get connected. This presentation shows how Leeds Libraries is leading this digital inclusion movement for the city. #cilipconf19
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CILIP Conference 2019 - Digital inclusion matters - Amy Hearn
- 1. #DigitalInclusion @LeedsLibraries @SmartLeeds Digital Inclusion Matters Amy Hearn Digital Inclusion Coordinator 100% Digital Leeds Leeds Libraries
- 2. 100% Digital Leeds An aim for everyone to understand how digital would benefit them, be able to gain the skills they need to make the most of digital, and get connected. A cross-sector collaboration ensuring everyone in the city has the digital skills they need A furthest first approach Leeds Libraries are leading the 100% Digital Leeds digital inclusion programme for the city #DigitalInclusion @LeedsLibraries @SmartLeeds
- 3. Strategic Context A Compassionate City with a Strong Economy Digital inclusion can help reduce inequalities, tackle poverty and support the council’s vision Governance and oversight Scrutiny Board inquiry into digital inclusion Increasing digital inclusion a priority in Best Council Plan and Leeds Inclusive Growth Strategy Smart Leeds ambitions Channel shift and digital efficiencies #DigitalInclusion @LeedsLibraries @SmartLeeds
- 4. #JoinTheMovement #SmartLeeds The Challenge in Leeds The numbers 90,000 adults without essential digital skills 50,000 adults not online at all 40% of council housing tenants not online Concentrated in 12 high deprivation wards The barriers Access: cost of equipment and broadband Motivation: lack of interest or not understanding the benefits Skills: lack of online skills and confidence #DigitalInclusion @LeedsLibraries @SmartLeeds
- 5. Leeds Libraries Leeds Libraries lead digital inclusion for the city Proven track record of doing digital inclusion in the community 34 libraries across the city 500 public access PCs Free Wi-Fi 20 weekly Get Online sessions Trained teams of librarians to deliver skills training Shared service points – signposting to sessions#DigitalInclusion @LeedsLibraries @SmartLeeds
- 6. Investment in Libraries & Digital Inclusion DIS Essential Services Capital Programme : £100,000 Tablet lending scheme, including hardware, connectivity & professional services Smart Cities: £100,000 Procure external supplier for strategic support to build our digital inclusion network, embed sustainability and evidence return on investment Housing IT Solutions Programme: £165,000 Appointment of permanent staff: 3 x Digital Inclusion Coordinators and 1 x Digital Inclusion Support Officer#DigitalInclusion @LeedsLibraries @SmartLeeds
- 7. (More) Investment in Libraries & Digital Inclusion Business Rates Pool: £400,000 Double the size of the tablet lending scheme Expand ‘free’ council Wi-Fi into 20 community buildings £100,000 grants scheme Local Integrated Better Care Fund: £150,000 Digital Inclusion Coordinator with a sole focus on health and long-term conditions NHS Digital: £50,000 Widening Digital Participation pathfinder exploring ways that digital inclusion can benefit those suffering from dementia and their carers #DigitalInclusion @LeedsLibraries @SmartLeeds
- 8. Access Supporting Leeds to get connected Tablet lending The biggest scheme in the UK, lending 285 4G iPads to organisations working with the most digitally excluded Tower block switch-on Trial of free internet for social housing tenants in seven tower blocks Connecting communities Install free Wi-Fi in 20 community centres #DigitalInclusion @LeedsLibraries @SmartLeeds
- 9. Motivation Promoting the benefits of digital inclusion Advocacy Promote the benefits of digital inclusion to organisations and individuals Digital Champions Recruit and train Digital Champions to support digital inclusion activities and advocate for the benefits of digital inclusion Promoting tailored support for target groups Leeds Older People’s Forum & Leeds Digital Festival, #MANIL19 #DigitalInclusion @LeedsLibraries @SmartLeeds
- 10. Skills Building a network of learning opportunities Build the Online Centres Network Inform, enthuse and recruit community organisations across Leeds Engage organisations Deliver high-profile engagement to raise awareness with local organisations Support organisations Help organisations remove their barriers to deliver digital inclusion activities #DigitalInclusion @LeedsLibraries @SmartLeeds
- 11. Impact: the numbers so far… Online Centres Network 28 new Online Centres in Leeds 100+ local organisations connected Tablet Lending Scheme 55 organisations borrowed iPads 477 iPads loaned Digital Champions Scheme 272 Digital Champions trained by the team 614 Digital Champions across the city Digital Skills Sessions 2124 Learn My Way registrations 12,586 Learn My Way course completions #DigitalInclusion @LeedsLibraries @SmartLeeds
- 13. Keeping in touch 100% Digital Leeds www.digitalinclusionleeds.com @LeedsLibraries Amy Hearn amy.hearn@leeds.gov.uk @amy _ _ hearn Jason Tutin Jason.tutin@leeds.gov.uk @JasonTutin #DigitalInclusion @LeedsLibraries @SmartLeeds
Editor's Notes
- Digital inclusion is key to helping socially disadvantaged people transform their lives. We work hard to improve digital capability for all, because we believe that everyone can enjoy a greater quality of life and wellbeing through digital. Cross sector collab – we know we can’t do it ourselves. Needs to be embedded across council and third sector. We can’t deliver everything nor would we want to – utilising the skills and assets in the community, raising the profile of digital inclusion, and Furthest first – those who have low or no basic or essential digital skills
- SMART Leeds is the Leeds City Council-led programme created to identify and deliver new technologies and innovative solutions to help make Leeds the best place to live, work and visit. Economic and social impact of budget cuts – we need to deliver services smartly and efficiently But SMART Leeds ambitions hard to achieve without the component of digital inclusion With more and more services moving to digital platforms to save money, the digital literacy needed to use these services is not keeping pace. Those without digital skills are likely to be the most vulnerable and excluded, and would have the most to gain from being online. It’s no surprise that the dark centre of this map of the city represents our target wards – area of pronounced digital exclusion – which also contain the most deprived parts of the city, and in some cases, country. STATS Household savings Employer survey Improved health outcomes & reduced isolation Channel shift
- Tens of thousand of adults in Leeds are offline or have very limited digital skills – I’m sure we can all see that this presents a real problem in an increasingly digital world. The people who would benefit the most from being online are often those who are socially excluded as well as digitally, and it’s precisely these people that the Council most want to reach and engage with the project, taking a furthest first approach Got these numbers by looking at various metrics like people signed up to bin app, people registering with a school using email etc
- And it’s an honour that Libraries have been tasked with this, because we’ve always done digital inclusion in the community – just not on this scale! We’re working directly with organisations, empowering them to tackle the problems our most vulnerable citizens face around health, housing, poverty, isolation, employment and skills, and building their organisational capacity and confidence to support people digitally Although the council, through the Library Service, is taking the lead role in making 100% Digital Leeds a reality it cannot achieve this alone. The library service has increased the number of digital skills sessions delivered by our Librarians and the 100% Digital Leeds team has supported the marketing and promotion of those sessions. However, we know that the council’s capacity is limited and Scrutiny Board rightly recommended that we needed to garner the “support of local groups and organisations in the delivery of digital skills training to residents in their communities.” We can’t do it on our own - we need to work in partnership to engage those facing barriers Community organisations have established bonds with our target audience and existing support networks We are working across the city to increase the digital confidence, capability and connectivity of these organisations We also needed an external supplier to provide expert guidance and build sustainability
- 60+ ideas submitted from across the council, only two approved and sent forward by CEO. Almost a million pounds of funding Bridging the Digital Divide campaign calls on Government and other organisations to help the UK become the most digitally included nation in the world Providing everyone in the UK with the essential digital skills they need by 2028 will lead to a benefit of £15 for every £1 invested, and a net present value of £21.9 billion. Blueprint for a 100% Digitally Included Nation Good Things Foundation, November 2018 Working with GTF on measuring return on investment now What have we spent this money on:
- We can’t do it on our own - we need to work in partnership to engage those facing barriers Community organisations have established bonds with our target audience and existing support networks We are working across the city to increase the digital confidence, capability and connectivity of these organisations Tablet lending – trial approaches to digital inclusion without risk – embedding rather than project based approach. Should enhance service and make more efficient Many small voluntary organisations feel technology could support them to become more accessible, relevant and efficient – but they don’t have time to properly research and test different approaches or to implement and maintain them.
- Advocacy – orgs face the same barriers – motivation is hardest. Some know they need to do something around digital but feel they don’t have the skills, knowledge, equipment. Many haven’t considered digital because their remit is social inclusion and they don’t see the connection to their work. Feel they don’t have capacity etc. Promoting embedded not project based approach. Can enhance and add capacity if done right. DC’s – promoting benefits of digital to the public. Just a nudge approach. Simple, seemingly inconsequential, things that people can try to take their first step and see the relevance of digital to them
- Supporting organisations that already reach our target audience and have specialist skills to offer digital inclusion in a way that works for them and their service users Leep1
- Working with GTF to evidence return on investment Digital Council of the Year - Digital Leaders 100 - The DL100 list is created by public vote and celebrates the teams and individuals who are working hard behind the scenes to secure the UK’s Digital Transformation
- Connect In The North Bee Together BARCA Institute for Voluntary Action Research Study – start somewhere – making tech usable for small voluntary orgs – orgs need room for trial and error Time bound tests Focus on a problem to solve Don’t reinvent the wheel Barriers are practical not psychological – connectivity, staffing, cost, time Funding is vital – covering infrastructure costs and connecting people
- Always welcome calls, visitors, etc