Marketing Mix

1. Marketing Mix
Presentation

2. Contents
Marketing Mix Four P’s




Product
Price
Place
Promotion
Marketing Mix Four C’s




Customer
Cost
Communication
Convenience

3. Marketing Mix Four P’s
 Product
 Price
 Place
 Promotion

5. Product/Service
 Customers
 Differ
expectations.
from competitors.
 Aware
of the Products life-cycle
(Growth, Maturity, Decline)

6. Price
 Price
depends on demand
 Cheaper is not always Better
Market Pricing Strageties
 Market Skimming Pricing
 Penetration Pricing
 Neutral Pricing

7. Place/Distribution
 What
do competitors do that that you
could learn from or differenctiate.
 Location,
 Internet
location, location
making place less relevent

8. Promotion
 Advertising
 Personal
Selling
 Sales Promotion
 Internet advertisements
 Word of mouth
 Trade Fairs/ Events

9. Customer Based Four C’s
 Customer
 Cost
 Communication
 Convenience

11. Customer
 More
focus on Customer Buying
Trends

12. Cost

Obtaining the product/service

13. Convenience

Example: Coca-Cola has been successful
based on the concept of customer
convenience. They have made efforts to make
their products accessible in more places than
Pepsi, their main competitor; Coke is in a
million more places than Pepsi according to
online information.
http://59.67.71.237:8080/ad/ziliao/the%20

14. Communication
 Advertising
(Radio. Paper)
 Public Relations
 Personal Selling
 Internet Advertising
 Face to Face

15. Importance of Marketing
Mix
http://www.youtube.com/watch?v=hxRqKgj
D3vY

16. References
http://59.67.71.237:8080/ad/ziliao/the%2
0move%20from%204p%20to%204c.pdf
 http://www.youtube.com/watch?v=hxRq
KgjD3vY
