1. Metrics Maze Case
Study
By: Brittany Walker
For: Lindsey fair
On: November 27,2012
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2. Sentiment Analysis
Sentiment analysis allows us to track peoples attitudes
and feelings on the internet.
As you can see IMCSLC does not have a negative
feedback. Just because the data says that there is no
negative feedback does not mean that is true. This can
be due to the fact that program can not pick up on
sarcasm etc.
IMCSLC has a passion percentage of 42% which is not
bad but it could be better. A passion percentage of 42
means that almost half of the amount of people who
mention “imcslc” will continue to mention it.
This is a good thing for the IMCSLC brand because they
are continuously mentioning the brand and gaining
reach.
3. Influencer Analysis
#imcslc- By tweet archivist the top three influencers are Jim Elyot who is
a proffesor in the program, Andy Laframboise and Hailey Murphy who are
both third year students in the program. I believe that the way this tool
gathers its information is by the amount of times each user mentions the
hash tag for imcslc. This means that we can spread the imcslc hash tag
by retweeting the people who use the hash tag the most, and mentioning
them in our tweets.
@imcslc- By twitalyzer the top three influencers are Ela Dean, Lindsey
Fair who is a professor in the program and Trends Talk which is an event
on by the students. It looks as if the way that this tool gets its analytics is
by which users have mentioned @imcslc. We can use this information to
engage with those users by checking who the top influencers are either
weekly or bi-weekly.
5. Volume Analysis
#imcslc and @imcslc from Tweet Archivist
From Nov. 26/12 to Dec. 1/12
It appears that #imcslc is used on average about 10-15 times a day. This
is a good start but could be better. We can encourage everyone to start
using the hashtag to gain more reach and a higher volume. By doing this
more people will become aware of our brand and what we are all about.
It appears that @imcslc is mentioned on average around 5 times a day.
What I have also notices is that the volume of tweets during the week is
much higher then the weekends. To improve this we should try to get
everyone to use @imcslc on the weekends as well as during the week.
7. Content Analysis #imcslc
Tweet Archivist- The most popular words or phrases used are chalkaboutit, mobile,
and trendstalk.
Social Mention- The most popular words or phrases used are imcslc, greg, and
days.
All of these key words are good for the brand imcslc. Chalkaboutit and trends talk
are both events that have been run and organized by students of the IMC program.
Mobile is one of the new social media classes that is in the third year of the
program. This will let everyone know that IMC at SLC is up to date with technology.
They keyword greg is for the greg award which is a well known awards ceremony
held by the IMC program at SLC. This shows everyone that we do work for real
clients that may be used professionally.
8. Content Analysis @imcslc
Tweet Archivist- The most popular words or phrases used are TrendsTalk,
video and presenters.
Social Mention- The most popular words or phrases used are imc, greg
and days.
Most of these key words are very similar to the #imcslc keywords other
then video and presenters. Video is a course that is in the second year of
the IMC program that teaches our students how to create and produce
videos. This shows that IMC is a program that includes all aspects of the
advertising business.
10. Benchmark Analysis
I have found that when searching Advertising in Facebook, Twitter, and
YouTube for other colleges such as Durham, St. Clair and Georgian that
there is not much information about the program. When looking for a
school to apply at you would want to know what the program is all about
and if it is the right school and program for you.
The fact that SLC has a lot of information on many various social media
platforms gives the program an advantage. If we keep going at the rate
that we are going SLC could be one of the most recognized schools for
the Advertising and Marketing Communications Management program.
