Successful Social Media in 30 Minutes a Day
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This presentation will give you tips for creating enaging social media channels in 30 minutes a day.
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Successful Social Media in 30 Minutes a Day
- 1. Amanda Austin Social Media Manager, UF&Shands Communications
- 2. Identify your audience Define your goals Create a content strategy You define your own social media success.
- 3. Posting too often Using a 3rd party app Using hashtags or @ symbols Being too promotional Low engagement with users
- 4. Make social media monitoring and management part of your workflow. Block off times to focus. Use scheduling strategically through platform-native scheduling features (for Facebook) and a third party application (for Twitter). Make use of Twitter lists and Facebook page favorites.
- 5. Follow other Twitter accounts Follow other fan pages Set up searches for your brand, business or org Set up Twitter lists (local brands, news, national brands, local individuals) Make an editorial calendar
- 6. Total time: 10 minutes • Check notifications and respond to any comments from the night before. • Use the @ symbol in your responses so your fan will see the response. (Facebook) • Use the “like” button for responses. (Facebook) • Check Twitter @ replies and respond. (Twitter) • Review your Facebook news feed for interesting information. Like or comment on five to 10 statuses. Share one.
- 7. Review your Twitter lists and start conversations with other accounts similar to yours and individuals interested in your content. Follow back on Twitter and find three to five new pages to like on Facebook. Browse lists for information you can share later; add it to your editorial calendar. Schedule posts for the next day. Total time: 15 minutes
- 8. • Check notifications and respond to any comments from the night before. • Use the @ symbol in your responses so your fan will see the response. (Facebook) • Use the “like” button for responses. (Facebook) • Check Twitter @ replies and respond. (Twitter) • Review your Facebook news feed for interesting information. Like or comment on five to 10 statuses. Total time: 5 minutes
- 10. Demographic and Analytic Tools Sprout Social (SproutSocial.com) Minilytics (minilytics.com) LikeAlyzer (likealyzer.com) Twitter list tutorial Facebook news feed for pages tutorial Hootsuite: How to set up streams Determining the value of social media marketing
Editor's Notes
- Introduce myselfExplain the concept of the presentation Social Media Committee and talk to a lot of people who want to have a social account but say they don’t’ have the resources
- Success = more fans, increased revenue, brand awareness, robust conversation; combination of many factors; Audience: Know your Audience: Know who you want to reach and who you reach right now; anecdotally, free through minilytics.comSprout Social provides a discount for education, gives in-depth demographic information for your social accounts. Create Goals: At least one quantifiable goals (increased page views to website; X number of fans;) -- Set a benchmark -- Decide how you’ll track it and report itCreate a content strategy: types of information you’ll post; how often you’ll post it; How you will respond/how often you will respond; more about this later in the presentation.
- FacebookEdgeRankPosting too often can hurt your edgerank; causes negative feedbackUse Facebook’s scheduling feature instead of a third party appHashtags and @ symbols are a dead giveaway that you’re autopostingPromotional posts again and again are often ignored by fans and followersLow engagement; participate and solicit answers; get your fans involved in the conversation
- 1. You can spend 20 minutes checking email, spend 10 minutes checking your Facebook, Twitter, etc.2. Set specific times everyday that fit in with other workflows3.Bit.ly Facebook: increases after 9 a.m., best time for link clicks is between 1 and 4 p.m., Sunday evening a good time for engagement and sharing; Avoid Friday evening Twitter: weekdays between 1 and 3 ET for highest clicks; worst times, after 8 p.m. HOWEVER: it’s what is best for your audience, so try different times to see what works Use Facebook for scheduling Facebook posts Use Hootsuite, Tweetdeck or Sprout Social to schedule Twitter posts4. Twitter lists make your job easier Favorite pages on FB to create a news feed for your fan page
- Follow back, follow the followers of similar pages (esp pages that are related to your school or org)Favorite fan pagesSet up searches on Twitter for your school or business, hashtags, keywords; create “streams” in a social media managing application (I like Hootsuite)Set up twitter lists; UF&Shands has media, local tweeters, UF departments, national health organizationsGet content from calendars, local businesses, student groups, departments Track & share content from a national scale Quotes Photos Use various content types and make it engagingCreate an editorial calendar (Google calendar, pen & paper)
- . Don’t dwell or make it too difficult. Be real, genuine and transparent; fans are more likely to engage when they see a “real person” behind the account.2. One and two should take about 5 – 7 minutes. Tip: check the “favorites” of the pages you like to find more similar pages in your community, 3. Fill in your calendar ahead of schedule; always keep ahead of the game.