19. An innovative tourism destination, consolidated by means of a cutting-edge
technological infrastructure, assuring the sustainable development of tourism
territories, accessible to everyone, simplifying visitor's interaction and integration
with the environment, while enhancing the quality of the experience at destination
and improving inhabitant's quality of life.
SMART DESTINATIONS
27. Mobility
Systems oriented to efficient
management of transport and
road congestion
Security
Systems oriented to guarantee
and improve the public security
Energy
Health
Systems oriented to efficient
energy management and
sustainable development
Systems oriented to prevention
and healthcare (health tourism
segment)
Systems oriented to facilitate
the access to history and
cultural activities in the
destination.
Culture
•Open data: generation of new
business models and new
business opportunities.
Economy
Smart Destinations智能型目的地
Infrastructure
Airports, Ports, Roads, Trains…
Water and energy supply
Telecom networks
Environment
Waste management, circular
economy
SMART DESTINATIONS
40. 1. Valid, reliable, representative and useful
information (country, region, province or
municipality).
2. Reasonable cost of implementation and
maintenance
3. Solid base to take decisions to be more efficient
and competitive (public and private sector)
SMART DESTINATIONS
57. IA: BIG DATA & Analytics
1. Know your Client
2. Innovate in Product and Services: Co-Creation
3. Capitalize your knowledge of your customers
4. Take advantage from Social Media
5. Create more successful Marketing campaigns
6. Optimize the user experience
7. Improve your processes
AI & DATA ANALYTICS
58.
59. Antonio López de Avila
Travel&Tourism Innovation Center
IE Business School
www.ie.edu
Antonio.lopezdeavila@ie.edu
@alopezdeavila
GRAZIE
Editor's Notes
Creación de empleo directamente ligado al mundo digital. Datos
Consumer behavior in general - and hence also travel behavior - is influenced by consumer age. There will be drastic changes in the age structure of the population in different countries within the next few decades.
How will these demographic changes influence travel behavior?
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