Changes in the tourism industry due to IT: a look at what has happened and at what we expect is going to happen Jacques Bu...
The Canary Islands 2 million inhabitants 12 million tourists/year 25% of the tourists that come to Spain 35% of GDP depend...
Impact of IT on businesses and industries Should IT be considered as a cost or as way to improve service to guests?? Offer...
Long tail Buyers Products B A Number of books that fit in my bookshop Number of shoes that fit in my shoe shop Number of p...
Traditional tourism – A colander with huge holes
Colanders with huge holes mean… … that when users don’t have information, everything becomes a commodity
Destinations become private bands <ul><li>This strategy allowed destinations to grow and consolidate </li></ul><ul><li>It ...
Internal automation
Automation and rationalization
It seems we have not finished this process
Current situation – Some new offers get to the market (Internet), size of holes is reducing  Many new actors and agents Si...
BPR – Social media <ul><li>Issues </li></ul><ul><li>Grammatical processing of  SM </li></ul><ul><li>Relation between SM an...
BPR – Travel agencies
WHAT IS GOING TO HAPPEN IN THE TOURISM INDUSTRY?
The music industry has changed…
The telecomunications industry has changed…
The editorial industry has changed is changing…
The future of tourism - Liquid and transparent tourism Liquid tourism is a concept by Edu William
The new tourist & the new Internet <ul><li>Tourist </li></ul><ul><ul><li>Informal (Unfaithful to brands) </li></ul></ul><u...
Niche tourism options
What would you like to do today? http://tallinn.sightsplanner.com/ Tallin Sightsplanner
What would you like to EXPERIENCE?
Future tend – Environmental Internet & environmental tourism (Internet of things) <ul><li>Energy savings </li></ul><ul><li...
Mobile, geolocalization and augmented reality <ul><li>Geolocalization: Mobile  +  geomarketing </li></ul><ul><li>Mobile ap...
Social buying
Cloud computing
Personalization of contents and services
Inteligence
Intermediaries <ul><li>NEW INTERMEDIARIES ARE NEEDED </li></ul><ul><li>Social </li></ul><ul><li>Able to order the availabl...
Conclusions <ul><li>We have seen a lot of changes in the tourism industry in the last 20 years </li></ul><ul><ul><li>ICT a...
Thank you very much Jacques Bulchand-Gidumal [email_address] @jbulchand http://www.jbulchand.com
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Changes in the tourism industry due to IT - ICCT Delhi 2011

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Presentation used at the International Tourism and Technology Conference, Delhi 2011

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Changes in the tourism industry due to IT - ICCT Delhi 2011

  1. 1. Changes in the tourism industry due to IT: a look at what has happened and at what we expect is going to happen Jacques Bulchand-Gidumal, Ph.D. University of Las Palmas de Gran Canaria Las Palmas, Canary Islands, Spain
  2. 2. The Canary Islands 2 million inhabitants 12 million tourists/year 25% of the tourists that come to Spain 35% of GDP depends on tourism Main sources: Central and Northern Europe
  3. 3. Impact of IT on businesses and industries Should IT be considered as a cost or as way to improve service to guests?? Offering free WiFi improves hotel ratings by 8%
  4. 4. Long tail Buyers Products B A Number of books that fit in my bookshop Number of shoes that fit in my shoe shop Number of products that fit in my travel brochure
  5. 5. Traditional tourism – A colander with huge holes
  6. 6. Colanders with huge holes mean… … that when users don’t have information, everything becomes a commodity
  7. 7. Destinations become private bands <ul><li>This strategy allowed destinations to grow and consolidate </li></ul><ul><li>It also allowed different agents to improve their internal skill, yet with very little commercialization capabilities… </li></ul>Private brand destinations – A concept by Tourism Revolution Ecosystem
  8. 8. Internal automation
  9. 9. Automation and rationalization
  10. 10. It seems we have not finished this process
  11. 11. Current situation – Some new offers get to the market (Internet), size of holes is reducing Many new actors and agents Significant increase of the number of trips worldwide Many new destinations Many new products Low cost carriers, low cost hotels, low cost cruises, etc.
  12. 12. BPR – Social media <ul><li>Issues </li></ul><ul><li>Grammatical processing of SM </li></ul><ul><li>Relation between SM and organizational performance </li></ul><ul><li>Best practices </li></ul>
  13. 13. BPR – Travel agencies
  14. 14. WHAT IS GOING TO HAPPEN IN THE TOURISM INDUSTRY?
  15. 15. The music industry has changed…
  16. 16. The telecomunications industry has changed…
  17. 17. The editorial industry has changed is changing…
  18. 18. The future of tourism - Liquid and transparent tourism Liquid tourism is a concept by Edu William
  19. 19. The new tourist & the new Internet <ul><li>Tourist </li></ul><ul><ul><li>Informal (Unfaithful to brands) </li></ul></ul><ul><ul><li>Informed </li></ul></ul><ul><ul><li>Immediate </li></ul></ul><ul><ul><li>International </li></ul></ul><ul><ul><li>Interconnected, social and geolocalized 24x7 </li></ul></ul><ul><li>Internet presence </li></ul><ul><ul><li>Personalized </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Localized </li></ul></ul>
  20. 20. Niche tourism options
  21. 21. What would you like to do today? http://tallinn.sightsplanner.com/ Tallin Sightsplanner
  22. 22. What would you like to EXPERIENCE?
  23. 23. Future tend – Environmental Internet & environmental tourism (Internet of things) <ul><li>Energy savings </li></ul><ul><li>Energy and resource monitoring </li></ul><ul><li>Tourist monitoring </li></ul><ul><ul><li>Improves cross selling capacities </li></ul></ul>
  24. 24. Mobile, geolocalization and augmented reality <ul><li>Geolocalization: Mobile + geomarketing </li></ul><ul><li>Mobile applications </li></ul><ul><li>Virtual reality and augmented reality </li></ul><ul><li>Mobile Internet grows 8x than PC Internet </li></ul><ul><li>Roaming costs!!! </li></ul>
  25. 25. Social buying
  26. 26. Cloud computing
  27. 27. Personalization of contents and services
  28. 28. Inteligence
  29. 29. Intermediaries <ul><li>NEW INTERMEDIARIES ARE NEEDED </li></ul><ul><li>Social </li></ul><ul><li>Able to order the available offer </li></ul><ul><li>Semantic knowledge </li></ul>
  30. 30. Conclusions <ul><li>We have seen a lot of changes in the tourism industry in the last 20 years </li></ul><ul><ul><li>ICT are elsewhere - Automation and rationalization is quite advanced </li></ul></ul><ul><ul><li>Reengineering is taking place right now </li></ul></ul><ul><li>Current trends </li></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Geo </li></ul></ul><ul><li>Paradigm shift has yet to arrive </li></ul><ul><ul><li>New travel agencies, new intermediaries </li></ul></ul><ul><ul><li>Tiny hole colanders </li></ul></ul><ul><ul><li>Experiences </li></ul></ul><ul><ul><li>Cloud computing </li></ul></ul><ul><ul><li>Niche tourism </li></ul></ul><ul><ul><li>Web 3.0, semantic web </li></ul></ul><ul><ul><li>Personalization and intelligence </li></ul></ul><ul><ul><li>Grammatical and semantic processing of social media/Impact on OP </li></ul></ul><ul><ul><li>Cross selling of products and services </li></ul></ul>
  31. 31. Thank you very much Jacques Bulchand-Gidumal [email_address] @jbulchand http://www.jbulchand.com

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