21 marzo [Day TWO] 09:15 - 10:00 [ 45 min ] MAIN Hall Chiara Bertoldini

1. LBA SMART TOURISM
MEASURE, MANAGE, INNOVATE,
ENGAGE TOURISTS

2.  Improve transportation
solutions
 Develop new cultural
offers
 Support local business
 Enable understanding of
the city life
 Boost tourists’ and
citizens’ satisfaction
THE CHALLENGE

3. THE INSIGHTS
Real-time data on number
of people and their
distribution per PoI.
Update rate: every minute
Data availability: via GUIs
and APIs
Real-time
Counting

4. F1 GRAND PRIX
SINGAPORE 2016-2018
Instant visitors count at the F1 drivers’ parade
Instant visitors’ count during the event at
the 4 key locations

5. THE INSIGHTS
Historical data on number
of people, duration of stay,
returning visitors and
conversions per PoI.
Update rate: hourly, daily
Data availability: via GUIs
and APIs
Counting, Dwell Time,
Revisit, Conversions
Real-time
Counting

6. ROCK PROJECT
FIERE DELL’ARTE TORINO 2018
Revisits @ The Others Art Fair
Stay duration @ Paratissima
New Visitors Returning Visitors
Thursday 90% (832) 10% (95)
Friday 83% (1,619) 17% (343)
Saturday 76% (1,831) 24% (574)
Sunday 70% (1,412) 30% (612)
Friday Saturday Sunday
From 1 to 40 minutes 91% 94% 93%
from 40 to 60 minutes 3% 2% 3%
from 60 to 90 minutes 3% 2% 2%
from 90 to 120 minutes 1% 0% 1%
from 2 to 3 hours 1% 1% 1%
from 3 to 4 hours 0% 0% 0%
from 4 to 6 hours 0% 0% 0%
over 6 hours 1% 1% 1%

7. THE INSIGHTS
Historical data on flows of
people* and nationality
analysis per PoI.
Update rate: hourly*, daily
Data availability: via GUIs
and APIs
Counting, Dwell Time,
Revisit, Conversions
Real-time
Counting
Flows,
Nationalities

8. Wax Museum Booth
La Boqueria
Rambla
Catalunya
125
Rambla Catalunya
- Muji shop
Rambla
Catalunya 25
ALS Office
Felgar
Shop
La Mallorquina
+ Torrons Viçenc
Palau Moja
BARCELONA SMART CITY
SINCE 2016 People’s Movements among regions
(average over a week, in %)
Top 6 Nationalities of tourists in BCN

9. THE INSIGHTS
Association between
Analytics and End-users.
Update rate: real-time
Data availability: via API
Privacy Note: explicit
permission from users
Real-time
Counting
Profiling
Flows,
Nationalities
Counting, Dwell Time,
Revisit, Conversions

10. ARTBOX AND PROFT
SINGAPORE AND KOREA 2017-2018
Artbox Simultaneous Footfall and Social Media
Peak Hours in 2018
Integration with Tourist mobile app

11. LBASENSE TECHNOLOGY
LBASense measures large gatherings with sensors capable of passively locating
anonymous mobile phone signals transmitted over WiFi and cellular networks.
Single Multi Range
Sensors at PoI
Backend (Cloud or
in-house)
Analytics & Raw
Data Access
Mobile app
Web-based dashboard

12. GDPR & FRIENDS COMPLIANT
Fully passive, no interference.
We only collect data related to nearby mobile devices, encrypt with 512-bit
long key and delete raw data.
We store only statistical aggregated data related to the number of visitors and
the global mobility patterns.
WiFi MAC
Address
IMSI/TMSI
Data Fusion
Data Aggregation
Mobility
Map
Real-Time
Triggers
Analytics
Patterns

13. BENEFITS
FOR TOURISM BOARDS AND
MUNICIPALITIES:
City-wide crowd analysis
In-depth understanding of
tourists’ trends
Measurement of city
interventions’ impact
Data sharing and predictive
analytics
FOR TOURISTS:
Real-time, relevant information
on attractions and points of
interest
Tailored offers based on
general patterns or specific
needs (if disclosed)
Free participation
Privacy-friendly approach
FOR LOCAL BUSINESSES:
Insights on tourists actual
preference
Performance monitoring for
locations and campaigns
Conversion rate analysis
Integration with own
applications and systems