02 johnny hands mma recap-2016

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Mobile Marketing Association

Recap MWC & SXSW - Apresentação Johnny Hands

Technology

MWC RECAP &
MOBILE ADVERTISING
MMA RECAP 2016

ITS NOT ONLY ABOUT HARDWARE
MMA RECAP 2016

MWC 2016:
IoT
Mobile Experience
Data + Segmentation
Connectivity
MMA RECAP 2016

Smartphones are now
inseparable from VR
Stan Schroeder, Mashable

AVANÇANDO NO MUNDO DOS DEVICES CONECTADOS:
• MWC 2015 - como conectar novos devices
• MWC 2016 - o ecossistema dos devices conectados
MMA RECAP 2016

DESAFIO DE VENCER AS BARREIRAS
MMA RECAP 2016

First Mobile-only
Marketplace
in Brazil
Combination of AdTech
Platform and Mobile
Sales
Powered by:

Exclusive MOBILE CHANNELS
FABRICANTES OPERADORAS
WIFI DEVICES

Resolução de Tela
App Behavior
Cruzamento dados offline e
online
Hábitos de Navegação
Sistema Operacional
Exclusive MOBILE SEGMENTATION
Geolocalização
Operadoras
Tipo de Conexão
Aparelhos
Fabricante

Parallax
Overslide
Spin Cube
In-banner video
FORMATS
HTML 5
VAST
M RAID
Layer Interativo
Native Ads

Traçar rotas
Acelerômetro
Game Ads
Geração de voucher
INTERACTION & MOBILE EXPERIENCE
Click-to-call
Click-to-SMS
Click-to-Install
Identificador de lojas

What's hot

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FABTECH and WALLFrank L. Bowman

How to develop a global technology? - by Mikus Opelts | UX Riga 2016UX Riga

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