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Smart City Service Models - Ready To Reach Out Conference 2016

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I held this speech at the EU presidency conference on the digitisation of cultural heritage in Europe, Amsterdam 2016. A smart city leverages digital technologies and digital content to deliver services to it's constituents. eCulture services and digital cultural content in the Smart City offer a wealth of opportunities to make the city more livable and provide an enhanced experience. Some examples show what this means for different verticals like mobility, retail, tourism. Cultural digital content can easily be attached and linked to these services offering an enriched experience and connecting meaningful cultural content to selected Smart City services. To make this happen and capture the value of the digital opportunities relevant policies have to be put in place.

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Smart City Service Models - Ready To Reach Out Conference 2016

  1. 1. 30.06.2016 ECULTURE - BEST PRACTICES 1 Smart City ? KAY HARTKOPF, MANAGING PARTNER EMAIL: K.HARTKOPF@ECULTURE.INFO
  2. 2. 30.06.2016 ECULTURE - BEST PRACTICES 2 Smart City ? Smart City Services (Examples) Putting it all to work “The Smart Square” Building the Smart City (Policies)
  3. 3. 30.06.2016 ECULTURE - BEST PRACTICES 3 Mobility Energy Safety Culture Health Education Government Smart City Smart City Commerce Energy Health Government LivingCulture Education Safety Mobility
  4. 4. 30.06.2016 ECULTURE - BEST PRACTICES 4 Smart City Services
  5. 5. 30.06.2016 ECULTURE - BEST PRACTICES 5 SWITCHH Intermodal Mobility KATWARN Disaster Alert SCHOOL PLATFORM Access to GLAM Collections YOINTS Loyalty at the Point of Sale HAMBURG APP Location based Guides SMART HOME Connected Sensor Home INTELLIGENT ROAD HOSPITAL SCHOOLING Remote Classroom for Patients FINDING PLACES Citizen Participation Loyalty at the Point of Sale (Retail) Collect Bonus Points for: • Visiting Shops • Scanning Products • Scanning Receipts Receive Messages and Offers: • In Store • Coupons Redeem Bonus Points in App, Customer Analytics Location Based, GPS, iBeacons www.yoints.com
  6. 6. 30.06.2016 ECULTURE - BEST PRACTICES 6 SWITCHH Intermodal Mobility KATWARN Disaster Alert SCHOOL PLATFORM Access to GLAM Collections YOINTS Loyalty at the Point of Sale HAMBURG APP Location based Guides SMART HOME Connected Sensor Home INTELLIGENT ROAD HOSPITAL SCHOOLING Remote Classroom for Patients FINDING PLACES Citizen Participation POI Directions and Information (Tourism) Offerings: • Audio Guides/Location Based • Tours • Ship Finder • Interactive Map • Recommendations Location Based, GPS www.hamburg-tourism.de
  7. 7. 30.06.2016 ECULTURE - BEST PRACTICES 7 SWITCHH Intermodal Mobility KATWARN Disaster Alert SCHOOL PLATFORM Access to GLAM Collections YOINTS Loyalty at the Point of Sale HAMBURG APP Location based Guides SMART HOME Connected Sensor Home INTELLIGENT ROAD HOSPITAL SCHOOLING Remote Classroom for Patients FINDING PLACES Citizen Participation www.switchh.de Intermodal Mobility Services (Mobility) Offerings: • Search for Mobility Offerings - Bicycle, Train, Bus - Car sharing, Rental Cars • Search for Connections • Payment • Interactive Map Location Based, GPS www.switchh.de
  8. 8. 30.06.2016 ECULTURE - BEST PRACTICES 8 SWITCHH Intermodal Mobility KATWARN Disaster Alert SCHOOL PLATFORM Access to GLAM Collections Smart City SMART HOME Connected Sensor Home GOOGLE Interactive Displays INTELLIGENT ROAD HOSPITAL SCHOOLING Remote Classroom for Patients FINDING PLACES Citizen Participation Google DooH/Digital Signage (Participation, Guides) Offerings: • Interactive displays (touch, NFC) • Voting • Situation related information • Frequently changing content Location Based GPS, NFC, QR Code www.google.com
  9. 9. 30.06.2016 ECULTURE - BEST PRACTICES 9 SWITCHH Intermodal Mobility KATWARN Disaster Alert SCHOOL PLATFORM Access to GLAM Collections Smart City SMART HOME Connected Sensor Home ConnectThings Barcelona Contactless INTELLIGENT ROAD HOSPITAL SCHOOLING Remote Classroom for Patients FINDING PLACES Citizen Participation Barcelona Contactless (City Furniture, Advertising) • Contactless Access (NFC, QR Code) • Location related Information Bus Schedules, Guided Tours Bike Sharing, Events, … Location Based GPS, NFC, QR Code www.connecthings.com
  10. 10. 30.06.2016 ECULTURE - BEST PRACTICES 10 SWITCHH Intermodal Mobility KATWARN Disaster Alert SCHOOL PLATFORM Access to GLAM Collections Smart City SMART HOME Connected Sensor Home ConnectThings Barcelona Contactless INTELLIGENT ROAD HOSPITAL SCHOOLING Remote Classroom for Patients CityScope Citizen Participation CityScope – Simulation: • Scalable 3D-tabletop model platform facilitating evidence-based, data-driven processes for urban design • Real time analysis and simulation • Usage Examples:  Finding new spaces for Refugees in Hamburg,  Impact of new construction on city dynamics (traffic, jobs, …) Geodata, Analytics, Simulation www.hcu-hamburg.de
  11. 11. 30.06.2016 ECULTURE - BEST PRACTICES 11 The “Smart Square” Putting it all to work Involving Smart Culture
  12. 12. Real Environment Buildings, Roads, People, Trees, Open Spaces, City Furniture, Art, ...
  13. 13. Digital Environment Digital service offerings related to mobility, food, shopping, education, amenities are already all over the place.
  14. 14. Smart Culture in a Smart City Copyright Living Labs Germany Digital cultural storytelling: Digital signage, immersive experiences, apps, installations, augmented reality Augmented Reality iGuided Tour Interactv. Window Interactive Vitrine Excavation Box Interactive Table City FurnitureSignage Window Geo Caching Interactive Stele Augm. Reality
  15. 15. Interdisciplinary Business Models Reach, Contacts, Licensing, Click-Through Revenue Share, Subscriptions, Bartering, Commissions, Brand Awareness, ... Key Performance Indicators Retail: Frequency = Motivation
  16. 16. A ”Smart Square” leverages digital technologies involving local offerings and features to connect with visitors and businesses alike serving their needs while considering individual preferences. Research Project - „Smart Square“ Blue Print Square/Quarter Models Analytics Dashboard Simulation/ Participation Usage/Data Revitalising Service Models Involve Digital Economy/SMEs New Services linked to Cultural Injections Service Portfolio Analysis+Projection Services Augmented Reality City Furniture iGuide Interactive Window Geo Caching Interactive Stele Cultural Injection 30.06.2016 16
  17. 17. 30.06.2016 ECULTURE - BEST PRACTICES 17 Building the Smart City
  18. 18. 30.06.2016 ECULTURE - BEST PRACTICES 18 SWITCHH Intermodal Mobility KATWARN Disaster Alert SCHOOL PLATFORM Access to GLAM Collections YOINTS Loyalty at the Point of Sale Smart City SMART HOME Connected Sensor Home INTELLIGENT ROAD HOSPITAL SCHOOLING Remote Classroom for Patients FINDING PLACES Citizen Participation Smart City – Key Characteristics: • Mobile access to information everywhere • Ubiquitous artificial intelligence and cognitive computing • Immersive human digital interfaces and digital signage • Vast number of devices producing massive data streams • Integrated cross domain digitally enabled services  Significant challenges for society and governments
  19. 19. 30.06.2016 ECULTURE - BEST PRACTICES 19 SWITCHH Intermodal Mobility KATWARN Disaster Alert SCHOOL PLATFORM Access to GLAM Collections YOINTS Loyalty at the Point of Sale Smart City SMART HOME Connected Sensor Home INTELLIGENT ROAD HOSPITAL SCHOOLING Remote Classroom for Patients FINDING PLACES Citizen Participation Smart City – Relevant Policies (1) • Modernize jurisdiction for IPR, data security and privacy (e.g. liabilites for misuse of digital services, copyright) • Establish transparency and Open Data legislation • Enable citizen involvement and participation • Develop trust in privacy and data security • Build digital literacy and education (child to adult)
  20. 20. 30.06.2016 ECULTURE - BEST PRACTICES 20 SWITCHH Intermodal Mobility KATWARN Disaster Alert SCHOOL PLATFORM Access to GLAM Collections YOINTS Loyalty at the Point of Sale Smart City SMART HOME Connected Sensor Home INTELLIGENT ROAD HOSPITAL SCHOOLING Remote Classroom for Patients FINDING PLACES Citizen Participation Smart City – Relevant Policies (2) • Facilitate development of a Smart City/Digital City network involving stakeholders from key constituents (government, NGOs, businesses, academia, citizens) • Develop a digital services innovation eco system and drive research and development in digital services • Provide funds for Smart City innovation (grants, PPPs, incubation) • Develop relevant infrastructures and secure discrimination free access to them: (open) wireless networks (WiFi, beacons, LTE, …), Open Data
  21. 21. 30.06.2016 SMART CITY - BEST PRACTICES 21 KAY HARTKOPF, MANAGING PARTNER EMAIL: K.HARTKOPF@ECULTURE.INFO +49 170 2982 190 ECULTURE.INFO ELBCHAUSSEE 28 22765 HAMBURG GERMANY

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