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Smarter City, Smarter Policy: Crowd Monitoring

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By Peter Rakers. Presented at Crowdsourcing Week Europe 2016. For more information and details on our next event, visit www.crowdsourcingweek.com.

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Smarter City, Smarter Policy: Crowd Monitoring

  1. 1. Smarter City - Smarter Policy Crowd Monitoring An Orange/Cropland innovation Peter Rakers - Data Strategist @ Cropland Crowd Sourcing Week - Nov 23th, 2016
  2. 2. Positioning Paper: Smart Cities & Mobility Levers to improve mobility in smart cities Open data, connectivity and innovation Real-time data information, made available during every moment of our daily life Collective environment Consciousness about the global impact of their acts Smart employment Smart employee benefits with on-demand customized modes of transport © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
  3. 3. Positioning Paper: Smart Cities & Mobility I am the city and the city is me © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
  4. 4. Positioning Paper: Smart Cities & Mobility Citizens use smart city resources Citizens are smart city resources © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
  5. 5. The wisdom of the crowd When crowds move in and out, their behavior becomes crucial information for cities, and their citizens Challenges in order to have access: 1) Preserve the individual privacy at all cost 2) Differentiate behaviors like e.g. tourists, passers-by or commuters 3) Report in such a way that strategic decisions can be made (in real time) 4) Offer it back to those who provided the information in the first place © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
  6. 6. in partnership with Orange Crowd Monitoring
  7. 7. Crowd monitoring via mobile data Extracting value out of a telecom’s transactional (big) data by making a new value proposition for city mobility, security and marketing Advantages of crowd monitoring via mobile data are: 1) No extra investment on infrastructure, hardware or software 2) Applied to the whole Belgian territory (for now) 3) Monitoring can be prospective (planned project) or retrospective (in case of events that happened unexpectedly) 4) It can be offered via a post-event analysis or in real time 5) The possibility to enrich with other (open) data sources 6) Data and analysis are separated in pricing © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
  8. 8. Crowd Monitoring City marketing © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
  9. 9. Crowd Monitoring Real time crowd monitoring: the Antwerp 10 Miles © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
  10. 10. Let’s go live © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
  11. 11. Crowd Monitoring Economic impact of events © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities Especially for bigger or open events, cities want to know the economic (and mobility) impact before, during and after the event. They need to take into account the initial investment, hiring extra security, managing traffic, etc, and balance it with extra horeca income, touristic opportunities and/or the wider exposure of the city’s strengths.
  12. 12. Event monitoring Security: real time monitoring of manifestations (and riots) © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities 2.500 persons/100 m2 1.200 persons/100 m2 Event monitoring Coordinator for emergencies
  13. 13. Traffic monitoring Mobility: Pairi Daiza access © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities Gate 1 Gate 2 Gate 3 Gate 4 Gate 5 Gate 6 Gate 7 1 2 7 8 9 4 35 6 10
  14. 14. Hinterland studies for events, festivals, … Hinterland studies © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities Venue 1 Venue 8
  15. 15. Estimated home location Home location estimates the possible ‘home’ of the mobile device (most probable postal code) bringing important insights for the event sponsor © 2016 Cropland / Orange: Crowd Sourcing Week - Smart Cities
  16. 16. Peter Rakers Cropland bvba Dianalaan 170 2600 Berchem BE0537.953.585 +32 495 207 204 peter@cropland.be Thanks to the Orange team: Frank De Weser, Gert Pauwels, Emmanuel Michez, Erik Van Lierde, Christian Charlent, Patricia Demeulder & Tom Sorgeloos A sustainable partnership for crowd monitoring

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