A powerpoint on marketing and strategic planning for my own CFA store.

1. Marketing and Strategic
Planning
• Presenter: Brooke Klepke
• Assignment: Point of View Slideshare
• Topic: Marketing and Strategic Planning
• Application: My own Chick Fil A store
• Date: 10.2.22

2. Agenda
• Mission Statement
• SMART Goals
• SWOT Analysis

3. Store Mission Statement
• To become the best store in the CFA corporation by
providing the best quality, service and overall guest
experience in the community.

4. SMART Goals
• Specific: Speed of Service
• Measurable: 3 minutes and 30 seconds from start of
order to guest receiving order.
• Achievable: Hit the speed of service goal 95% of the
time.’
• Relevant: Drive positive guest experience and a
competitive advantage.
• Time Base: Daily

5. SMART Goals
• Specific: Food Safety (product temperature
• Measurable: 165 temperature on all meat
• Achievable: 100%
• Relevant: Allows guests to know we are top tier when
handling and serving food.
• Time Base: Every 30 minutes

6. SMART Goals
• Specific: Productivity ( Sales divided by labor )
• Measurable: Goal is $92 for the day
• Achievable: increase by 10%
• Relevant: Helps to better understand staffing needs and
• Time Base: hourly

7. My Vision and Mission
Initiatives
FOUNDATION
Vision
Intent
Performance
Targets
Key
Strategies
* Develop Employee Handbook
* Implement Buddy System
* Execute Personal Growth
Commitments (PGC)
* Educate Employee on Success
Metrics
* Provide 30,60,90 day perforamnce
feedback.
* Develop recognition/reward
system.
* Execute Grand Opening Plan
* Develop local business, school and
church outreach plan.
* Become a partner in the community
TBD. Rotary, Booster Clubs,
* Create Social Media Marketing
campaign
* Leverage Dairy State concept
* Promote Power Periods with in
store activities. (SB, Memorial Day, July
4th, Galaxy night, etc...)
Labor Day, Misc.)
* Create in store Leadership Road
Map for store employees
* CFA Leadership Development
Program for future operators.
* JMO Cameron Brooks partnership
for future Owner Operators
development candidates
* Community Outreach
* Meal Occasion Emphasis
* Catering
* Pass all store Food Safety Audits
*Insure store is clean at all times
* Resolve customer complaints
within 24hrs.
To Glorify God by being a faithful steward of all that is entrusted to us.
To have a positive influence on all who come in contact with Chick-fil-A.
Excel at the Core 4: Eye Contact, Share a Smile, Speak Enthusiastically, and Connect.
Demonstrate the "Second Mile" daily.

8. Store SWOT
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EXTERNAL
Internal
Weaknesses
Strengths
Opportunties Threats
• 1) Hands on Leadership
• 2) Onboarding of new staff
• 3) Speed of Service
• 4) Point of Sales information
• 1) New Store and Location
• 2) New employees-staff
• 3) Inexperienced leadership
• 1) Purchasing Power
• 2)ADP – creating additional
distribution points
• 3) Community Partnerships
• 1) Supply Chain Disruptions
• 2) Unemployment rate –
availability of labor.
• 3) Competitor response to the new
store.
• 4) Government Regulation

9. My Dream

10. Questions?