In this session Brock shared his favourite online marketing strategies for 2016. He discussed SEO, paid search & social and how to leverage the ever-changing online landscape.

1. Brock Murray
@SEOBrock
5 PROVEN
DIGITAL MARKETING STRATEGIES
FOR 2016

2. -1-
VIDEO &
SOCIAL ENGAGEMENT

3. THE NEW BREED OF
SOCIAL NETWORKING

4. PERISCOPE

5. MEERKAT

6. BLAB

7. -2-
SELF-SERVE
PUBLISHING PLATFORMS

8. MEDIUM

9. LINKEDIN

10. -3-
PAID SOCIAL

11. FACEBOOK
LEAD ADS

12. REMARKETING

13. Standard remarketing: Show ads to your past visitors as they browse Display Network websites and use
Display Network apps.
Dynamic remarketing: Show dynamic ads to past visitors with products and services they viewed on your
website as they browse Display Network websites and use Display Network apps.
Remarketing for mobile apps: Show ads to people who have used your mobile app or mobile website as
they use other mobile apps or browse other mobile websites.
Remarketing lists for search ads: Show ads to your past visitors as they do follow-up searches for what
they need on Google, after leaving your website.
Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as
they use YouTube and browse Display Network videos, websites, and apps.

14. -4-
INSTANT CONTENT

15. FACEBOOK
INSTANT
ARTICLES

16. ACCELERED MOBILE PAGES

17. -5-
MARKETING AUTOMATION