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The Minimum Lovable Product (Forget the MVP)

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A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans).

The MVP is a curse for ambitious technology companies that want to grow. In an increasingly transactional world, growth comes from long-term customer happiness. And long-term customer happiness comes when customers adore your product or service and want you to succeed. You should be thinking about what it will take for customers to love you, not tolerate you. Really think about the type of mindset change it would take.

Learn what it would take to create a Minimum Lovable Product (MLP) and be happy.

Published in: Software, Technology
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The Minimum Lovable Product (Forget the MVP)

  1. www.aha.io© Aha! 2014 The Minimum Lovable Product (forget MVP)
  2. www.aha.io© Aha! 2014 A can of cat food is a Minimum Viable Product (MVP) when you are starving
  3. www.aha.io© Aha! 2014 But it’s highly unsatisfying and unlikely to generate a loyal following (of humans)
  4. www.aha.io© Aha! 2014 That’s one of the problems of the MVP approach. It strives for ‘barely enough’ and never great
  5. www.aha.io© Aha! 2014 It results in products that mostly work but never delight
  6. www.aha.io© Aha! 2014 Definition: The MVP is a new product with just the necessary features to be deployed, but no more
  7. www.aha.io© Aha! 2014 But will that make customers love you?
  8. www.aha.io© Aha! 2014 Growth comes from long- term customer happiness
  9. www.aha.io© Aha! 2014 And long-term customer happiness comes when customers adore your product and want you to succeed
  10. www.aha.io© Aha! 2014 What would it take for customers to love you—not tolerate you?
  11. www.aha.io© Aha! 2014 What would it take to create a Minimum Lovable Product (MLP)?
  12. www.aha.io© Aha! 2014 While the true adoption of the MVP is a strategic approach to getting product out the door…
  13. www.aha.io© Aha! 2014 …when applied, can yield to unsatisfactory products
  14. www.aha.io© Aha! 2014 Rather than asking what do customers really want, or what would delight them
  15. www.aha.io© Aha! 2014 The conversation always returns to what’s the minimum viable product and when can we get it to market
  16. www.aha.io© Aha! 2014 The problem is that the two major principles driving the MVP are flawed
  17. www.aha.io© Aha! 2014 1: The MVP reduces waste
  18. www.aha.io© Aha! 2014 The MVP never reduces waste because it never delivers what the customer really wants
  19. www.aha.io© Aha! 2014 2: The MVP accelerates time to market
  20. www.aha.io© Aha! 2014 The MVP may very well get you something to market first but even in an emerging market you will not be a serious contender
  21. www.aha.io© Aha! 2014 • Helpdesks before Zendesk • Tablets before iPads • Electric cars before Tesla • CRM tools before Salesforce There were …
  22. www.aha.io© Aha! 2014 Chasing the MVP forces you to sprint faster and faster chasing fool’s gold
  23. www.aha.io© Aha! 2014 Assuming you want to start thinking about creating love and others are willing to give you a chance …
  24. www.aha.io© Aha! 2014 Here are a few ways to determine if you have succeeded in identifying a Minimum Lovable Product
  25. www.aha.io© Aha! 2014 Find the big idea first (The more of these characteristics you can check off for your idea, the more lovable your product will be)
  26. www.aha.io© Aha! 2014 At least one person tells you it’s never been done
  27. www.aha.io© Aha! 2014 Customers visibly smile when you describe it to them
  28. www.aha.io© Aha! 2014 Someone swears when he hears the idea (in delight or disgust)
  29. www.aha.io© Aha! 2014 You dream of using it and all of the features you could add
  30. www.aha.io© Aha! 2014 Only your CTO or top architects think it’s possible
  31. www.aha.io© Aha! 2014 People start contacting you to learn about what you are building
  32. www.aha.io© Aha! 2014 The top industry analysts are not writing about it
  33. www.aha.io© Aha! 2014 We hope this inspires and excites you
  34. www.aha.io© Aha! 2014 Interested in learning about what customers think of your product today? Use our interactive tool to discover how lovable your product is
  35. www.aha.io© Aha! 2014 Check out a free trial of our lovable software at Aha! the new way to create brilliant product strategy and visual roadmaps
  36. www.aha.io© Aha! 2014

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