The document provides definitions and examples for various travel-related terms:
1) Location based services use a mobile device's location to provide local information and take location into account. Examples include directions, points of interest, and local ads.
2) Booking aggregator sites like Kayak and Easy Voyage compare offers from different search engines to find the best deals across airfare, hotels, and car rentals.
3) OTAs (online travel agencies) like Expedia and Opodo specialize in travel planning and booking capabilities.
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model of Augmented Reality for travel. Augmented reality superimposes information on top of our sensory data. One way to do AR is to use a smart phone’s camera to view a world with information superimposed on the smart phone’s display. For travel, nearby places of interest can be provides along with ratings, reviews directions, public transport, and other information on them. This information can be obtained from Google Earth and other sources. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for two startups involved with AR and travel.
Travel App Development Guide Features Steps Cost.pdfSuccessiveDigital
This is an article about travel app development. It discusses the benefits of travel apps for businesses and travelers. It also details the steps involved in developing a travel app. Some of the important points from this article are the different types of travel apps that can be developed and the features that can be included in them.
Visit: https://successive.tech/blog/travel-app-development-guide/
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model of Augmented Reality for travel. Augmented reality superimposes information on top of our sensory data. One way to do AR is to use a smart phone’s camera to view a world with information superimposed on the smart phone’s display. For travel, nearby places of interest can be provides along with ratings, reviews directions, public transport, and other information on them. This information can be obtained from Google Earth and other sources. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for two startups involved with AR and travel.
Travel App Development Guide Features Steps Cost.pdfSuccessiveDigital
This is an article about travel app development. It discusses the benefits of travel apps for businesses and travelers. It also details the steps involved in developing a travel app. Some of the important points from this article are the different types of travel apps that can be developed and the features that can be included in them.
Visit: https://successive.tech/blog/travel-app-development-guide/
this paper describes a new model for advertising in the social networks. Our approach introduces a new generic mobile service that lets any business publish customized records (statuses) in social networks in exchange for some benefits (discounts, gifts, coupons) provided for the customers. For the business, this service introduces a new way for advertising in the social networks. For the consumers, this service introduces a way for exchanging access to the own social graph for some benefits.
Hotel Digital Marketing Trends Presentation - Best Stay Croatia 2015 Conference - 20 November 2015.
identify any key area where you are able to provide added value to the traveler across the path to purchase, whether by personalizing, providing the best instant service, offering better value for money, saving time or providing a stress-free experience to consumers, or connecting them to other consumers. Then, decide which tools or devices will enable you to respond to these needs across the traveler’s path to purchase.
Hotel Digital Marketing Trends Presentation - Best Stay Croatia 2015
Exercice 1
1. Exercice 1
CREATE/FIND EXAMPLES FOR EACH TERMS:
LOCATION BASED SERVICES
BOOKING AGGREGATORS SITE
OTAS
LAST MOMENT BOOKING APPS
BOOKING CHANNELS
SEO
SEM
CUSTOMER ENGAGEMENT
DIRECT BOOKINGS
2. Location based services (LSB)
Location based services are services offered through a mobile phone and take
into account the device’s geographical location. LBS typically provide
information or entertainment. Because LBS are largely dependent on the
mobile user’s location, the primary objective of the service provider’s system is
to determine where the user is. There are many techniques to achieve this.
LBS applications include:
local news, directions,
points of interest,
directory assistance,
fleet management,
emergency,
asset tracking,
location-sensitive building,
and local advertisement.
Example:
An LBS, can point a user to the nearest restaurant. In another example, an LBS
can send an SMS message advertising a sale at a nearby shopping mall.
3. Booking Aggregators Site
A booking aggregator travel Meta-search sites or
Aggregators are multiple travel search engines in one
place.
Example
A good example is Kayak or Easy Voyage which
compares offers from different search engines and give
the best deal. Different product line on a single
platform (Air tickets, Hotels, Car rental). Ex: easy
voyage
4. OTAs
An online travel agency (OTA) is specializes in
offering planning sources and booking capabilities.
Example:
Major OTAs include:
Expedia,
lastminute.com
Opodo
5. Last Moment Booking Apps
There are several last moment booking applications
If you’re looking to book a flight, hotel or any other
type of travel in the near future, try starting with
these last moment booking apps. these smartphones
apps lets you book same-day hotel rooms.
Last moment booking apps offer some of the best
pricing for last minute hotel deals
Example: Hotel tonight
7. SEO
SEO or Search Engine Optimization is the process of affecting the
visibility of a website or a web page in search engine.
In general , the earlier and more frequently a site appears, in the
search results list, the more visitors it will receive from the search
engine’s users. SEO can target different type of search: image, local
search, video search,….
SEO can be considered as a internet marketin g strategy because it
takes into account what people are looking for, by analyzing search
terms and keywords used for the research
Example: If I put the key words « hotel luxe paris » in Google, The
first result I have is : Hotel de luxe le Meurice with on the right
hand, a map localisation of the hotel.Thus the SEO strategy is pretty
good for this hotel.
8. SEM
Le search marketing est une technique de marketing ayant
comme support les outils de recherche et comme cible les
internautes qui les interrogent.
De la sorte, le search marketing a pour particularité de
s'adresser à des visiteurs qui recherchent:
- un service
- un produit
-une formation.
Ainsi le SEM est destiné à augmenter la visibilité d'un site
dans les pages de résultat des moteurs de recherche.
Il comporte deux aspects: le SEA (Search Engine Advertising)
aves les liens sponsorisés et le SEO (Search Engine
Optimisation) c'est à dire les actions de référencement
naturel.
9. Customer Engagement
The customer Engagement consist in develop and
enhance the relationship with the customer online
since the first contact.
the customer engagement aims to fidelize the client
with offers and then increase his loyalty for the
brand.