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Ready, Set, Go! Design Sprints - IA Summit 2018
- 1. Design Sprints: Ready, Set, Go!
- 2. Design Sprints: Ready, Set, Go! About us Brian Evans @briana11y brianevansux Rafal Czapski @rafczapski RafalCzapski
- 3. Design Sprints: Ready, Set, Go! Let’s share common language We’ll bring you through how Google Ventures introduces teams quickly to sprints.
- 5. Design Sprints: Ready, Set, Go! Validation We spend a TON of money building products that aren’t sure will work
- 6. Design Sprints: Ready, Set, Go! Evolving Requirements We often make decisions with a lot of TBDs
- 7. Design Sprints: Ready, Set, Go! Design-by-committee Groupthink tends to lend itself to the creation of less than ideal designs due to compromises
- 8. Design Sprints: Ready, Set, Go! Highest Paid Person Extroverted loud people like me tend to drive decision making at times, quiet introverted folks may tend to have their opinions overlooked more often, even if they’re correct
- 9. Design Sprints: Ready, Set, Go! Design Sprints! What are they?
- 10. Design Sprints: Ready, Set, Go! Image credit: campussports.net
- 11. No, not that kinda sprint
- 12. Design Sprints: Ready, Set, Go! This Kinda Sprint
- 13. Why does it matter?
- 14. Design Sprints: Ready, Set, Go!
- 15. Design Sprints: Ready, Set, Go!
- 17. Design Sprints: Ready, Set, Go! High Stakes High risk, a lot riding on the project #nopressure
- 18. Design Sprints: Ready, Set, Go! High Stakes High risk, a lot riding on the project #nopressure
- 19. Design Sprints: Ready, Set, Go! Not Enough Time Sprints are built for speed #needmoretime
- 20. Design Sprints: Ready, Set, Go! Not Enough Time Sprints are built for speed #needmoretime
- 21. Design Sprints: Ready, Set, Go! Just Plain Stuck Rapid idea generator #ideagenerator
- 22. Design Sprints: Ready, Set, Go! Just Plain Stuck Rapid idea generator #ideagenerator
- 24. 24 Think of it as a football game
- 25. 1. The Facilitator is in charge of the schedule. Image credit: pexels.com
- 26. 2. The Decider makes all tough decisions.Image credit: usafa.af.mil
- 27. Design Sprints: Ready, Set, Go! 3-7. Other Folks 3. Finance expert 4. Marketing expert 5. Customer expert 6. Tech/logistics expert 7. Design expert
- 29. Design Sprints: Ready, Set, Go! The Sprint
- 30. Design Sprints: Ready, Set, Go! Understand
- 31. Design Sprints: Ready, Set, Go! We Don’t Know Everything So, we will share what we do know!
- 32. Design Sprints: Ready, Set, Go! We’ll Make a Map!
- 33. Design Sprints: Ready, Set, Go! Sketch
- 34. Design Sprints: Ready, Set, Go! We Sketch … alone But, together? And we all do it…
- 35. Design Sprints: Ready, Set, Go! The process goes step-by-step to make it easy Image credit: google ventures
- 37. Design Sprints: Ready, Set, Go! This is a better test
- 38. Design Sprints: Ready, Set, Go! Decide
- 39. Design Sprints: Ready, Set, Go! Choose the best sketches Silent Review Structure Critique AND STICKERS!
- 40. Design Sprints: Ready, Set, Go! Prototype
- 41. Design Sprints: Ready, Set, Go! An early representation of the experience Clickable wireframe Paper prototype Physical object …and others
- 42. Design Sprints: Ready, Set, Go! Validate
- 43. 43 5 customer interviews are enough to reveal big patterns.
- 44. At the end of the sprint, you’ll know what to do next.
- 45. Design Sprints: Ready, Set, Go! If you do 3 sprints in a row……they won’t all take 5 steps. What’s Next?
- 46. Now, let’s go to the tape
- 47. Design Sprints: Ready, Set, Go! Video: Too Many Cooks #toomanycooks
- 48. 48 f(n) = n (n-1) / 2 f(7) = 21 f(9) = 36 2 more people is 15 more connections! Image credit: peakactivity.com What’s the big deal?
- 49. Design Sprints: Ready, Set, Go! Video: Too Many Deciders #poopandswoop
- 50. Design Sprints: Ready, Set, Go! Video: Second Wind / Iteration #failfast
- 51. Design Sprints: Ready, Set, Go! Conclusion – Teams can work quickly – Good Balance of Cross Functional Knowledge – Decider has responsibility for their decisions – Teams can keep focused on a singular target – Teams won’t get conflicting insights on larger goal – Your team is confident in the solution you’re spending significant resources to deliver
- 52. Design Sprints: Ready, Set, Go! Questions? Connect with our team on Medium medium.com/prudential-design
Editor's Notes
- Possible use of sprinter photo here.
- Getting all the stakeholders in the room opportunity to come to a decision together. Value is in having everyone there rather than legal, ok now over to mkt
- Traditional model which takes some time to get insight and learnings from It can take more time and resources to refine the idea
- Failing fast, We want to take a bit of a short cut to get the right direction/ decision and outcome which than can be tested and iterated on. That kind of thinking in line with agile methodology
- What kind of problems are sprint good for solving? When should we use them?
- Imagine you have an idea to solve a problem but need to quickly validate weather that idea meets the need On the contrary, If you are a large organization which requires multiple levels of approvals to get to a right solution, Visual support of these ideas
- Imagine you are a startup and you don’t have a lot of capital to fund many rounds of development associated with the traditional model. On the opposite side, say you are part of a large organization which has a lot riding on the success of a project, the design sprint can mitigate a lot of the back and forth between teams since the key individuals are part of the process On the other side, If you are a large organization which requires multiple levels of approvals to get to a right solution, Visual support of these ideas
- If you have really aggressive timelines and need to move quickly a design sprint may be right for you. It cuts a lot of the red tap and gets to a resolution a lot quicker
- If you have really aggressive timelines and need to move quickly a design sprint may be right for you.
- This is the case when you’re out of ideas and need to really come up with other ways to solve the problem. And you do this by getting all the right people in a room at once
- This is the case when you’re out of ideas and need to really come up with other ways to solve the problem.
- Convergence really coming together to get in a room and make some decisions. People from different domains coming together
- Convergence really coming together to get in a room and make some decisions. People from different domains coming together
- Value of this is that we get everyone in the room. Again rather than hey let’s send this to marketing, ok not legal has to look at it etc
- Cover
- Ultimately the decider will choose. There are cases where there could be two deciders but it’s about having the same decision. This really focuses on the best decision rather than HIPPO. It is important because it leads to better outcomes
- Prototyping allows user test the decisions quickly. Removing cycles of reviews and revisions. The fidelity should be such that it can provide adequate feedback.
- Fidelity should be something that accurately represents the solve and can give you valuable data when you validate that idea with user in the next phase of the sprint.
- Make sure its clear it is day 3
- Ways we have tested these and benefits to them More advanced ways….If you have a usability lab you can gain insights this way, eye tracking etc. Way we’ve done these and benefits. We have a usability lab but we can just use webex and a conference room
- Once you have these insights you will be able to know how to proceed Again goes to iteration of the ideas based on the user feedback loop
- Your time may scale down significantly if you do a couple or sprints
- Want to do a play by play of 3 scenarios. We’ll highlight two that didn’t go so well and one play of the week that did.
- ACTION: flag on the play when gabe stops talking Unnecessary sprinters automatic time added to the sprint Set up the too many people – Look how there are 7 people in the room. ACTION ON THE CLOCK:
- Again goes to iteration of the ideas based on the user feedback loop
- The two additional people didn’t really add much value POOP AND SWOOP
- Reference the model -