Tutorial of design basics

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Tutorial of design basics

  1. 1. dESIGNLeeThree 2009
  2. 2. 1 2 3Concepts Methodology Case Studies
  3. 3. • What is design? Concepts1 What is this all about? • Why we design? • How could design meet our needs?
  4. 4. What is design?
  5. 5. What is NOT design?
  6. 6. Graphics Design
  7. 7. Information Design
  8. 8. Building Design
  9. 9. Product/Industrial Design
  10. 10. Typography / Typesetting
  11. 11. Fashion Design
  12. 12. When something gives pleasure, when it becomes a part of ourlives, and when the way we interact with it helps define our place insociety and in the world, then we have love.当某物带来快乐时,当它变成了我们生活的一部分时,当我们与它交互的方式帮助我们确定了我们自己在社会和世界上的地位时,我们有了爱。 —— Emotional Design, Donald A. Norman
  13. 13. Why we design?
  14. 14. We got this from our bosses …
  15. 15. … and turn it into something different …
  16. 16. … something easily understandable …
  17. 17. … something glorious …
  18. 18. … or something surprising.
  19. 19. 1 2 3Concepts Methodology Case Studies
  20. 20. • What makes a good design?2 Methodology How could we do this? • How to identify a badly-designed poster?
  21. 21. What makes a good design?
  22. 22. IdeaEtc. Photography Get your hands on!Style Color Typesetting
  23. 23. What makes a good design?• Be sensitive•••
  24. 24. Latin letters in SimSun / SimHei
  25. 25. 如果你已经理解了我所说的,你就会明白自律的无益。但是,我将再次解释,以求更加清晰的阐明它。为什么你认为你必须对自己自律呢?自律的目的何在?当你说,“我必须自律”,你便会提出一个必须遵守的标准来。自律就会一直存在:只要你想要填满你内心的空虚;只要你对什么是上帝,什么是真理怀有一种确定的描述;只要你对那些你逼迫自己像准则一样去接受的道德标准标杆仍然热爱。
  26. 26. What makes a good design?• Be sensitive• Be reasonable••
  27. 27. What makes a good design?• Be sensitive• Be reasonable• Be courageous•
  28. 28. What makes a good design?• Be sensitive• Be reasonable• Be courageous• Keep it simple
  29. 29. How to identify a badly-designed poster?
  30. 30. How to identify a badly-designed poster?• Little space is left•••••••
  31. 31. How to identify a badly-designed poster?• Little space is left• Many elements are center-aligned••••••
  32. 32. How to identify a badly-designed poster?• Little space is left• Many elements are center-aligned• More than 5 colors are used•••••
  33. 33. How to identify a badly-designed poster?• Little space is left• Many elements are center-aligned• More than 5 colors are used• Colors with high saturation are widely used••••
  34. 34. How to identify a badly-designed poster?• Little space is left• Many elements are center-aligned• More than 5 colors are used• Colors with high saturation are widely used• More than 3 typefaces are used•••
  35. 35. “In the new computer age, the proliferation of typefaces andtype manipulations represents a new level of visual pollutionthreatening our culture. Out of thousands of typefaces, all weneed are a few basic ones, and trash the rest.”“在新的电脑时代,字体的大量出现和任意更改已经代表了威胁我们文化的一种新型视觉垃圾。在上千种字体中,我们真正需要的其实只是基本的几种,其他的则都是无用的废品。” —— Massimo Vignelli Quote transcribed from GraphisTypography 1, 1994
  36. 36. How to identify a badly-designed poster?• Little space is left• Many elements are center-aligned• More than 5 colors are used• Colors with high saturation are widely used• More than 3 typefaces are used• All texts are of similar sizes••
  37. 37. How to identify a badly-designed poster?• Little space is left• Many elements are center-aligned• More than 5 colors are used• Colors with high saturation are widely used• More than 3 typefaces are used• All texts are of similar sizes• Everything is emphasized•
  38. 38. How to identify a badly-designed poster?• Little space is left• Many elements are center-aligned• More than 5 colors are used• Colors with high saturation are widely used• More than 3 typefaces are used• All texts are of similar sizes• Everything is emphasized• ……
  39. 39. 1 2 3Concepts Methodology Case Studies
  40. 40. A little bit about DV • How to make a better DV?
  41. 41. You don’t need transitions / special effects for a good DV.
  42. 42. Thanks!

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