Digital marketing portfolio

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Digital marketing portfolio

  1. 1. An Overview to my Digital Marketing Experience (includes websitecreation, Facebook marketing & e-mail campaigns etc.)
  2. 2. Product: Website (with html) Substitute EventClient: Scarborough Campus Chinese Club Promotion BannerObjectives: Branding & communicationYear: 2009
  3. 3. Product: Website (with html – other pages) Interactive magazines with Flash Links to other student associations to Facebook Page improve SEO ranking incorporated
  4. 4. Product: Website (with wordpress)Client: University-idol Singing CompetitionObjectives: Event promotion, event infoupdates and press relationsYear: 2010 (out of maintenance) Everything about the competition from the schedule to the beneficiary profile to past event captures Posts featuring latest event news Contestants profiles linking to their personal fanpages Facebook Page Box
  5. 5. Product: Facebook FanpageClient: “Next” Youth Summer Camp 2011Objectives: Event promotion & create pre-event anticipationYear: 2011 Event Photos Prep Photos Mini photo games to create hype before the event The wall
  6. 6. Product: Facebook Fanpage (cont) Event countdown clockUse customized “non-fan” Landing Page to Customized Landing encourage “Likes” Page for “fans” Suggest ways to get involved
  7. 7. Product: Email Campaign (with Mailchimp)Client: Harmony Youth Fellowship at MCCCObjectives: Members engagementYear: 2011 A response report for analysis RSVP button for easy registration Social Media app for content sharing

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