QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
Brandon T. Luong Resume
1. BRANDON T. LUONG +86 13162243267
brand0ntlu0ng
International Business Developer
International Business Developer www.linkedin.com/in/brandontluong
brandontluong@gmail.com
SUMMARY International entrepreneur with experience in start-up companies, consulting, user
experience design and cross-cultural communication. Recognize to drive professionally
and culturally diverse teams to reach the organization’s goals. Offer unique
combination of creativity, analytical, leadership skills and recent education from HULT
to assess innovative and problem solving.
SKILLS Business Personal
Business Development Cultural Understanding
Customer Relationship Management Interpersonal Relations
Social Media Development Networking
User Experience Design
EXPERIENCE Guanxi Innovations, Shanghai City, Shanghai, China Dec 2011 – Present
Independent Consultant
Strategize company goals and needs by utilizing frameworks such as SWOT, SCQ,
PEST, Force Field Analysis, etc. Accelerate the productivity of multiple teams to
enhance efficiency for stronger team synergy by implementing cloud-based, social
tools. Link clients with their desired target market by creating an aggressive social
media strategy and Social CRM.
Selected Contributions
Consult over 21 organizations on strategy, goals and productivity
Strengthen client’s relationship and reputation in the D.C. Metro area using
social media and networking skills
ABOVE, New York City, New York, USA Feb 2012 – Jul 2012
Business Development Team Leader
Implemented strategic plan to penetrate new market niche through CRM tactics for
building relationships with potential suppliers, clients and other stakeholders.
Evaluated the competition, project user growth and business interaction to situate the
company’s current standing in the social media realm. Promoted the website’s launch
by examining website’s functionality and usability to enhance user experience and
applying social media tactics.
Selected Contributions
Spearheaded a new remote business development team for building rapport,
analyzing most profitable deals and raising awareness of ABOVE
Recognized as the renowned business developer at the company
Market Aces, Arlington, Virginia, USA Jan 2012 – Feb 2012
Business Development Intern
2. Developed and executed strategy to contact qualified prospects and opportunity
detection, both individually and team. Wrote compelling phone and email scripts for
the business development team to increase client interactions. Analyzed client's
website and develop a website optimization proposal. Managed contacts, tasks, and
appointments using integrated CRM software and Google Apps.
Prime Source Technologies, Washington, D.C., USA Jul 2011 - Dec 2011
Special Assistant
Evolved business development plans by creating product brochures and company
flyers, establishing a social media presence, and cold calling experience to inform
customers about products and services. Executed multiple test case scenarios and
review previous defects to ensure proper functionality and user-ability. Administered
and analyzed customer orders, time sheets, and PTO reports to institute changes for
optimizing efficiency at job sites.
Selected Contributions
Assisted in user experience design of company website project
Provided quality assurance service to customer for ensuring strong client
relationship through in person interview, response emails and phone follow ups
Reorganized the accounting and HR department filing system both physically
and digitally to improve efficiency by writing appropriate sheets, documents
and graphs, and easy-to-find filing system
EDUCATION HULT International Business School
Master of International Business, Expected: Sept 2013
Relevant Courses: Managerial Skills, Global Management
Virginia Commonwealth University
Bachelor of Science in International Management, 2011
Relevant Courses: Intercultural Communications, International Marketing, International
Economics, Managerial Skills Development
LANGUAGES CURRENT AFFILIATIONS
Teochew – Limited working proficiency Get Plugged In – Campus Lead
Cantonese – Limited working proficiency HULT Consulting Club – Event Manager
Vietnamese – Limited working proficiency HULT Global Club – Public Relations
Mandarin – Basic knowledge Shanghai Expat - Member
Spanish – Intermediate level in writing and reading
Tagalog – Basic knowledge