This document discusses franchising as a potential business opportunity. It notes that many people are unhappy in their current jobs and want more control over their work and finances. Franchising allows individuals to be their own boss while benefiting from an existing business model and brand. The document outlines key aspects of franchising like the operating system, support system, fees involved, and evaluation process. It acknowledges common fears around business ownership but emphasizes that franchising reduces risk through a proven system. The summary concludes that a franchise consultant can help navigate options and make an informed decision.

1. Is Franchising a Fit For You?
Brandon Clifford
SR. Franchise Consultant
brandon@globalfranchisesolutions.com
www.globalfranchisesolutions.com
978-891-7145

2. Unhappiness in the Workplace
 A recent Monster Workforce Talent Survey of nearly
6,000 registered Monster users found employee
satisfaction levels at a low.
 According to the Monster survey, conducted from
mid January, 2013 to February, 2013:
 42% of respondents said they are
dissatisfied with their current job
 81% of those surveyed who are employed
plan to actively search for a new job in the
next year

3. I want to be my own Boss!
70%of All People Have Thought Seriously
about Owning Their Own Business
 Vast majority don’t know where to start
 Scared off by others Failures
 Lack the self-confidence to take the leap
 Trade the “safe” feeling of their job for
their lack of self-fulfillment
 Think they will never have enough
resources to start a business

4. Reasons for Business Ownership
 Control your own financial freedom
 Build an asset for future sale or to leave as a
LEGACY
 Create more control and freedom for your
time
 Satisfaction and happiness in day-to-day
activities
 Fair reward - make money for yourself
instead of the company
 Emotional fulfilment of building your own
dream
 Create an opportunity to work with family
 Remove threat of job loss
 Replace lost income stream

5.  Franchising is not a business or industry itself
 Franchising is a business strategy for growth by the Franchisor
designed to penetrate and dominate a marketplace
 Good Franchises have an efficient distribution system in place
(Hamburger meat, muffler parts, coffee grounds, Knowledge,
training, software, databases)
 Leverage growth through resources of stakeholders
 Franchisees get the franchisor’s knowledge, experience, effort,
purchasing power, financial power
 Similar goals & unified thinking among participants
“Community”
 Strategic-Partnership

6. Elements of a Franchise
 Brand - the Franchise name associated
with the products or services delivered
in a memorable and satisfying
experience
 Operating System – institutionalizes
an excellent service delivered in a
memorable experience so it can be done
over and over again from unit to unit in
a consistent manner
 Support System – helps the
Franchisee get better and better at
delivering the service in a memorable
experience – helps a Franchisee
improve their performance
 Franchisee – the individual
motivations or reasons for being a
part of a vibrant system

7. Value of Systems in a Franchise
 Reduced Risk – Proof of success is in place
 Operating System – Success Formula has been established for you
 You don’t have to re-create the wheel – or many wheels
 Other Franchisees with their ‘feet on the street’ – emulate the best
 Advice & support from the Franchisor – position of experience
 Collaboration – Share best and worst practices with similar people
 Systems continually adjusted, changed, & improved
 Training systems
 Sales & marketing strategies and systems
 Manuals & other documentation
 Letters, contracts, agreements, documents – all in place
 Development costs – shared resources
 Purchasing power

8. Entry Into a Franchise System
 Franchise Fee
The Franchise Fee is the cost of putting the
Franchisee into the business of the Franchisor,
not as a partner, but as a participant.
Entry fee to the point of the completion of the
initial training programs.
Give access to all of the Franchisor’s systems
 Royalty Fee
The Franchisor’s share of the revenue
generated by each Franchisee using the
Franchisor’s systems
The oil that makes the engine run
 Advertising & Marketing Fee
Used to build Brand presence to benefit all
members.
Advertising campaigns, marketing campaigns,
co-op programs, Search Engine Optimization,
Creative Artwork, collateral development
costs, etc

9. Evaluation – Making an Informed Decision
 System of discovery – two-way exchange of information
 Step-by-step qualification system should be in place
 Open & honest exchange of information
 30 – 120 days to complete the due diligence process
 Should never feel pressure to move too quickly yet the
information you need must be accessible – usually on a
schedule set out by the Franchisor
 Includes open access to all Franchisees in the system
 The goal is to feel comfortable to make an informed
decision about becoming Strategic-Partners

10. Franchisor Disclosure – Get All of the
Pertinent Information
 Exchange information on a fair and
equitable basis
 Formal Disclosure Documents
 No decisions – documents for 14 days
 Cooling off period – final documents for 7
days
 Full disclosure of all Franchisees
 Earnings Claims – some do, some don’t
 Financial performance data will be obtained
from Franchisees

11. Important Consideration – Exit Strategy
 How will the business be valued at time of
exit?
 Do the customers/clients carry an ongoing
future cash flow value?
 How will the value be affected by changing
demographic conditions?
 How will the value be affected by changing
competitive environment?

12. Facing the Fears – Realizing the Dream
Common and expected fears – we all have them
 Fear of change, failure, unknown – Perfectly natural!
 Naysayers are everywhere – the ‘fire hose brigade’
 Listen to advisors but trust yourself too
 Face it – feel it – blast past it – the only path to the dream
 It will never be the perfect time where all the stars line up
 Opportunity
 Finances
 Family
 Market Conditions
 Demographics
 Advisors

13. Franchise Consultant Value
 Money – help avoid wasting your resources
pursuing less than optimal matches for you
 Time – spend my time to help you sort
through thousands of Franchise options
 Security in decision making – help you
eliminate systems that don’t fit for you and
your characteristics
 Knowledge – apply my specialized Franchise
knowledge and experience for your benefit

14.  Provide education about Franchising
 Interview/Profile/Discuss/Follow up
 Identify characteristics most important to you
 Help identify best options for you
 Match your qualifications to appropriate systems
 Help with selection of systems to learn about
 Introduction to appropriate personnel at those Franchisors
 Act as a buffer between you and Franchisor
 Help with information exchange process
What’s My Role?

16. Brandon Clifford
Ph. 978-891-7145
Em. brandon@globalfranchisesolutions.com
www.globalfranchisesolutions.com