Double Your Business Using Referrals

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Why do you need more referrals? Create a Continuous Stream of New Customers…

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Double Your Business Using Referrals

  1. 1. Double Your Business Using Referrals Create a Continuous Stream of New Customers… Simona Antosikova
  2. 2. What’s In It For You <ul><li>Why You Need More Referrals </li></ul><ul><li>WOM vs. Referrals </li></ul><ul><li>Your Effective Referral Systems </li></ul><ul><li>Primary Referral Sources </li></ul><ul><li>Your Complimentary Businesses </li></ul><ul><li>5 Best Applicable Strategies </li></ul><ul><li>Go Forth and Grow! </li></ul>
  3. 3. Could You think up 6 Reasons why you need more Referrals? <ul><li>Lower Marketing costs </li></ul><ul><li>Higher Revenues </li></ul><ul><li>Prospects convert to Customers </li></ul><ul><li>Better customer ‘behaviour’ </li></ul><ul><li>You can concentrate on your business </li></ul><ul><li>You can double your business </li></ul>
  4. 4. What is the difference between WOM Advertising and Referral Systems? <ul><li>Word of mouth advertising – by chance </li></ul><ul><li>Referral systems – predictable – consistent – repeatable </li></ul>
  5. 5. 4 Keys to an Effective Referral System <ul><li>Win-win </li></ul><ul><li>Institutionalised </li></ul><ul><li>Measured and improved </li></ul><ul><li>Systematic </li></ul>
  6. 6. Your Effective Referral System <ul><li>Give them a reason </li></ul><ul><li>Give them a free trial </li></ul><ul><li>What kind of people do you need? </li></ul><ul><li>An award SYSTEM </li></ul><ul><li>Follow-up calls </li></ul><ul><li>Deadlines </li></ul><ul><li>Give an excuse for referral </li></ul>
  7. 7. 3 Primary Referral Sources <ul><li>Happy Customers </li></ul><ul><li>Complimentary Businesses </li></ul><ul><li>Centres of Influence </li></ul>
  8. 8. Your Complimentary Businesses (CB) <ul><li>Common target market </li></ul><ul><li>Complimentary </li></ul><ul><li>Independently owned and operated </li></ul><ul><li>Willing to experiment </li></ul><ul><li>Huge marketing budgets </li></ul>
  9. 9. 1. Free Advice <ul><li>Free advice clinics </li></ul><ul><li>Slow hours </li></ul><ul><li>Tickets </li></ul><ul><li>15-20 Mins </li></ul>
  10. 10. 2. Prenuptial Agreement <ul><li>Agreement </li></ul><ul><li>Certain No. of Referrals </li></ul><ul><li>Conditions are met </li></ul>
  11. 11. 3. Thank You <ul><li>Thank You cards </li></ul><ul><li>Handwritten </li></ul><ul><li>Customised </li></ul><ul><li>Employees involved </li></ul><ul><li>‘By referral only’ note </li></ul>
  12. 12. 4. Rave Reviews <ul><li>Review panel </li></ul><ul><li>Influential people in an industry </li></ul><ul><li>Review your product </li></ul><ul><li>Offer it them for free </li></ul>
  13. 13. 5. Board of Advisors <ul><li>Executives of CB </li></ul><ul><li>Centres of Influence </li></ul><ul><li>Periodical Meetings </li></ul><ul><li>Advice on how to improve your business </li></ul><ul><li>Happy to join for free </li></ul>
  14. 14. Go Forth and Grow! <ul><li>Tweak the Strategies? </li></ul><ul><li>T est </li></ul><ul><li>A djust </li></ul><ul><li>M easure </li></ul>
  15. 15. Thank you for Participating <ul><li>Your Business Growth Specialists </li></ul><ul><ul><ul><li>Increasing Your Sales </li></ul></ul></ul><ul><ul><ul><li>Delivering More leads </li></ul></ul></ul><ul><ul><ul><li>Coaching Leaders for Success </li></ul></ul></ul><ul><ul><ul><li>Motivating teams and groups </li></ul></ul></ul>www.3r.ie

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