Be Your Own Boss


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This presentation tells you about the world of franchising. Why it's a great strategy to start your own business and how we can help you make the best choice.

Published in: Business
  • Slide 12 - Franchises are a great way for a lot of people to go into business (my opinion), but the 90%+ success rate is not attributable to any recent or reliable data. Neither the IFA or Dept. of Commerce claims this statistic to be true. 'Success' statistics (i.e. the number of units that are stil open for business) vary from franchise to franchise and should be relevant only in the context of the specific franchise.
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Be Your Own Boss

  1. 1. Franchising Is It a Strategy That Fits You?
  2. 2. Is Franchising Right for You? <ul><li>70% of all people have thought seriously about owning their own business. </li></ul><ul><li>Is it the right venture for you? </li></ul>
  3. 3. Common Reasons for Business Ownership <ul><ul><li>Control your own financial freedom </li></ul></ul><ul><ul><li>Build an asset for future sale </li></ul></ul><ul><ul><li>Create more control and freedom for your time </li></ul></ul><ul><ul><li>Fair reward - make money for yourself instead of the company </li></ul></ul><ul><ul><li>Emotional fulfillment of building your own dream </li></ul></ul>
  4. 4. Common Reasons for Business Ownership <ul><ul><li>Satisfaction and happiness in day-to-day activities </li></ul></ul><ul><ul><li>Build an asset to pass on to family members </li></ul></ul><ul><ul><li>Create an opportunity to work with family </li></ul></ul><ul><ul><li>Remove threat of job loss </li></ul></ul><ul><ul><li>Replace lost income stream </li></ul></ul><ul><ul><li>Other? </li></ul></ul>
  5. 5. What is a Frantrepreneur <ul><li>“ Frantrepreneur” </li></ul><ul><li>(fran*tre*pre*neur) n. </li></ul><ul><li>One possessing the desire to be a business </li></ul><ul><li>owner -- without the desire to recreate the </li></ul><ul><li>wheel -- by following a proven system for the </li></ul><ul><li>benefit of personal and professional goals. </li></ul>
  6. 6. The Frantrepreneur Mentality <ul><li>“ I’m in business for myself , but not by myself .” </li></ul><ul><li>“ I have the opportunity to learn from the success and failure of others.” </li></ul><ul><li>“ I want a ‘bottled’ process for success that I can use in developing my own successful business.” </li></ul><ul><li>“ Why would I work for someone else when I can work for myself and reap the rewards of my efforts?&quot; </li></ul>
  7. 7. What is a Franchise? <ul><li>Franchising is a method of distributing goods or services to consumers. The franchise system owns the right to the trademark of the business. The franchisee purchases the right to use the trademark and operating system. </li></ul>
  8. 8. Franchise Statistics <ul><li>Franchise businesses account for about 50% of all retail sales in the United States. </li></ul><ul><li>1 out of every 12 business is a franchised business. </li></ul><ul><li>A new franchised business is opened every 8 minutes of every business day. </li></ul><ul><li>Franchise businesses employ more than 14 million Americans. </li></ul><ul><li>There are an estimated 1,500 franchise companies operating in the U.S. doing business through more than 316,000 retail outlets. </li></ul><ul><li>More than 75 industries use franchising to distribute goods and services to consumers. </li></ul>
  9. 9. Franchise Opportunities <ul><li>Most people associate the word “franchise” with fast food restaurants. But, there are many more types of franchise businesses, including everything from advertising to automobile repair, printing services to party supplies and many more. </li></ul>
  10. 10. Categories of Franchises <ul><li>To name just a few options… </li></ul><ul><ul><ul><li>Accounting/tax services * Hotels, Campgrounds </li></ul></ul></ul><ul><ul><ul><li>Transportation * Computer/Electronics </li></ul></ul></ul><ul><ul><ul><li>Clothing/Shoes * Cosmetics </li></ul></ul></ul><ul><ul><ul><li>Fitness * Florists </li></ul></ul></ul><ul><ul><ul><li>Foods * Packaging/Shipping </li></ul></ul></ul><ul><ul><ul><li>Fitness </li></ul></ul></ul><ul><li>Call us for a complete list of options! </li></ul>
  11. 11. Well-Known Franchises <ul><li>McDonald’s * Curves (fitness centers) </li></ul><ul><li>Alphagraphics * Block Buster </li></ul><ul><li>Dale Carnegie * Century 21 Real Estate </li></ul><ul><li>Radio Shack * Molly Maid </li></ul><ul><li>Great Clips * Subway </li></ul><ul><li>Big O Tires * Baskin Robbins </li></ul>
  12. 12. Franchise Success <ul><li>Franchises have a 90%+ success rate. </li></ul><ul><li>Most people can’t even predict that they can keep their jobs with a 90% certainty. </li></ul>
  13. 13. Franchising – What’s It All About? <ul><li>Franchising is not a business or industry itself </li></ul><ul><li>Franchising is a business strategy </li></ul><ul><li>Franchising is a strategy of the Franchisor designed to penetrate and dominate a marketplace </li></ul><ul><li>Efficient distribution system </li></ul><ul><li>Hamburger meat, muffler parts, coffee grounds </li></ul><ul><li>Knowledge, training, software, databases </li></ul>
  14. 14. Franchising – What’s It All About? <ul><li>Leverage growth through resources of stakeholders </li></ul><ul><ul><li>Knowledge, experience, effort, purchasing power, financial </li></ul></ul><ul><li>Similar goals & unified thinking among participants </li></ul><ul><li>Strategic-Partnership </li></ul>
  15. 15. Elements of a Franchise <ul><li>Brand - the Franchise name associated with the products or services delivered in a memorable and satisfying experience </li></ul><ul><li>Operating System – institutionalizes an excellent service delivered in a memorable experience so it can be done over and over again from unit to unit in a consistent manner </li></ul>
  16. 16. Elements of a Franchise <ul><li>Support System – helps the Franchisee get better and better at delivering the service in a memorable experience – helps a Franchisee improve their performance </li></ul><ul><li>Franchisee – the individual motivations or reasons for being a part of a vibrant system </li></ul>
  17. 17. Value of Franchise Systems <ul><li>Reduced Risk – Proof of success is in place </li></ul><ul><li>Operating System – Success Formula has been established for you </li></ul><ul><li>You don’t have to re-create the wheel – or many wheels </li></ul><ul><li>Other Franchisees with their ‘feet on the street’ – emulate the best </li></ul><ul><ul><li>Advice & support from the Franchisor – position of experience </li></ul></ul>
  18. 18. Value of Franchise Systems cont… <ul><li>Collaboration – Share best and worst practices with similar people </li></ul><ul><li>Systems continually adjusted, changed, & improved </li></ul><ul><li>Training systems </li></ul><ul><li>Sales & marketing strategies and systems </li></ul><ul><li>Manuals & other documentation </li></ul>
  19. 19. Value of Franchise Systems cont… <ul><li>Letters, contracts, agreements, documents – all in place </li></ul><ul><li>Development costs – shared resources </li></ul><ul><li>Purchasing power </li></ul><ul><li>Many others… </li></ul>
  20. 20. Entry to a Franchise System <ul><li>Franchise Fee </li></ul><ul><ul><li>The franchise fee is the cost of putting the Franchisee into the business of the Franchisor, not as a partner, but as a participant. </li></ul></ul><ul><ul><li>Entry fee to the point of the completion of the initial training programs </li></ul></ul><ul><ul><li>Access to all of the Franchisor’s systems </li></ul></ul>
  21. 21. Entry to a Franchise System cont… <ul><li>Royalty Fee </li></ul><ul><ul><li>The Franchisor’s share of the customer’s money generated by each Franchisee using the Franchisor’s systems </li></ul></ul><ul><ul><li>The oil that makes the engine run </li></ul></ul>
  22. 22. Entry to a Franchise System cont… <ul><li>Advertising & Marketing Fee </li></ul><ul><ul><li>Used to build Brand presence to benefit all members </li></ul></ul><ul><ul><li>Advertising campaigns, marketing campaigns, co-op programs, search engine optimization, creative artwork, collateral development costs, etc. </li></ul></ul>
  23. 23. Making an Informed Decision <ul><li>System of discovery – two-way exchange of information </li></ul><ul><li>Step-by-step qualification system should be in place </li></ul><ul><li>Open & honest exchange of information </li></ul><ul><li>30 – 120 days to complete the due diligence process </li></ul>
  24. 24. Making an Informed Decision cont… <ul><li>Should never feel pressure to move too quickly yet the information you need must be accessible – usually on a schedule set out by the Franchisor </li></ul><ul><li>Includes open access to all Franchisees in the system </li></ul><ul><li>The goal is to feel comfortable to make an informed decision about becoming Strategic-Partners </li></ul>
  25. 25. Franchisor Disclosure <ul><li>Exchange information on a fair and equitable basis </li></ul><ul><li>Formal Disclosure Documents </li></ul><ul><li>No decisions – documents for 14 days </li></ul><ul><li>Cooling off period – final documents for 7 days </li></ul><ul><li>Full disclosure of all Franchisees </li></ul><ul><li>Earnings Claims – most don’t, some do </li></ul><ul><li>Financial performance data will be obtained from Franchisees </li></ul>
  26. 26. Important Consideration – Exit Strategy <ul><li>How will the business be valued at time of exit? </li></ul><ul><li>Do the customers/clients carry an ongoing future cash flow value? </li></ul><ul><li>How will the value be affected by changing demographic conditions? </li></ul><ul><li>How will the value be affected by changing competitive environment? </li></ul><ul><li>Franchisor should be willing to discuss </li></ul>
  27. 27. Questions to Ask Yourself <ul><li>How much capital do you have to invest? </li></ul><ul><li>How much liquid assets do you have? </li></ul><ul><li>Do you require a specific level of annual income? </li></ul><ul><li>Are you interested in pursuing a particular field? </li></ul><ul><li>Are you interested in retail sales or performing a service? </li></ul><ul><li>Do you want a part-time or fulltime opportunity? </li></ul><ul><li>How many hours are you willing to work? </li></ul>
  28. 28. Questions to Ask Yourself <ul><li>Do you want to operate the business yourself or hire a manager? </li></ul><ul><li>Do you want to have employees? </li></ul><ul><li>Do you want to have inventories? </li></ul><ul><li>Do you want to have Accounts Receivables? </li></ul><ul><li>Will franchise ownership be your primary source of income or will it supplement your current income? </li></ul><ul><li>Would you be happy operating the business for the next 20 years? </li></ul><ul><li>Would you like to own several outlets or only one? </li></ul>
  29. 29. Facing the Fears – Realizing the Dream <ul><li>Fear of change, failure, unknown – perfectly natural </li></ul><ul><li>Naysayers are everywhere – the ‘fire hose brigade’ </li></ul><ul><li>Listen to advisors but trust yourself too </li></ul><ul><li>Face it – feel it – blast past it – the only path to the dream </li></ul>
  30. 30. Realizing the Dream <ul><li>It will never be the perfect time where all the stars line up… </li></ul><ul><ul><li>Opportunity </li></ul></ul><ul><ul><li>Finances </li></ul></ul><ul><ul><li>Family </li></ul></ul><ul><ul><li>Market Conditions </li></ul></ul><ul><ul><li>Demographics </li></ul></ul><ul><ul><li>Advisors </li></ul></ul>
  31. 31. Franchise Broker/Consultant Value <ul><li>Money – help avoid wasting your resources pursuing less than optimal matches for you </li></ul><ul><li>Time – spend my time to help you sort through thousands of Franchise options </li></ul><ul><li>Security in decision making – help you eliminate systems that don’t fit for you and your characteristics </li></ul><ul><li>Knowledge – apply my specialized Franchise knowledge and experience for your benefit </li></ul>
  32. 32. Franchise Broker/Consultant Value <ul><li>Provide education about Franchising </li></ul><ul><li>Interview/Profile/Discuss/Follow up </li></ul><ul><li>Identify characteristics most important to you </li></ul><ul><li>Help identify best options for you </li></ul><ul><li>Match your qualifications to appropriate systems </li></ul>
  33. 33. Franchise Broker/Consultant Value <ul><li>Help with selection of systems to learn about </li></ul><ul><li>Introduction to appropriate personnel at those Franchisors </li></ul><ul><li>Act as a buffer between you and Franchisor </li></ul><ul><li>Help with information exchange process </li></ul>
  34. 34. Golden Opportunities <ul><li>If you don’t follow your dream, you will be working for someone who did! </li></ul>
  35. 35. Contact Information <ul><li>Traci Mousetis, Owner </li></ul><ul><li>Ben Adamo, Owner </li></ul><ul><li> </li></ul><ul><li>Office: (480) 626-2287 </li></ul><ul><li>Fax: (480) 706-0385 </li></ul><ul><li>Toll-free: 866-388-3576 </li></ul><ul><li>E-mail: </li></ul>