Verge 2012-lisbon-hand-over

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So(Pho)LoMo - Bringing the Brand to the Social / Local / Mobile intersections.

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Verge 2012-lisbon-hand-over

  1. 1. Verge LisbonSo(Pho)LoMoNuno SantosOgilvy Paris - Head of MobileBrandEmotivity - Partner, StrategyLisbon, 6 June 2011
  2. 2. So, lets get started...
  3. 3. So, lets get started... So (Pho) Lo Mo
  4. 4. So, lets get started... So (Pho) Lo Mo
  5. 5. John Doerr Venture Capitalist Partner at KPCB
  6. 6. The “magic” intersection
  7. 7. The “magic” intersection Social Local Mobile
  8. 8. The world’s Third Nation Social Local Mobile
  9. 9. The world’s Third Nation Social Local Mobile Source: Mashable
  10. 10. 160 Million Professionals Social Local Mobile
  11. 11. The fastest ever social network growth Social Local Mobile
  12. 12. Social TV Social Local Mobile
  13. 13. While watching TV iPad Smartphone 12% 13% 7% 10% 41% 46% 11% 13% 24% 24% Daily Several times Week Several times month Once a month or less Never Source: Nielsen Q2 2011
  14. 14. The precursor of “Local” Social Local Mobile
  15. 15. 83 million subscribers - 16 million buy deals Social Local Mobile
  16. 16. Livingsocial just raised 25 million dollars Social Local Mobile
  17. 17. Community buying power Social Local Mobile
  18. 18. Fund beyond ROI Social Local Mobile
  19. 19. If your business is for the community Social Local Mobile
  20. 20. 4 million active users - 1 billion rewards Social Local Mobile
  21. 21. Enabling Local Businesses Social Local Mobile
  22. 22. Social, Local, Mobile Gamification! Social Local Mobile
  23. 23. Started as “neighbours helping neighbours” Social Local Mobile
  24. 24. Everyone can become a “Gigwalker” Social Local Mobile
  25. 25. Community Enablement Facebook Around me1 Billion members Near my heart Social Local Permanent Mobile Permanent Social Context Geographic Context 1.3 Billion 3G Connections
  26. 26. So (Pho) Lo Mo
  27. 27. Path / Pinterest / Facebook...
  28. 28. Tell amazing stories...
  29. 29. That inspire people...
  30. 30. ... and get people to inspire other people...
  31. 31. SoLoMo (Pho)The Structure (Pho) The Essence The Story. The Brand. Social Local Mobile
  32. 32. Thank you!Obrigado!nuno.santos@ogilvy.comnuno.santos@BrandEmotivity.com London Paris Singapore Shanghai

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