13. While watching TV
iPad Smartphone
12% 13%
7%
10%
41%
46%
11%
13%
24%
24%
Daily Several times Week Several times month Once a month or less Never
Source: Nielsen Q2 2011
25. Community
Enablement
Facebook Around me
1 Billion members Near my heart
Social Local
Permanent Mobile Permanent
Social Context Geographic Context
1.3 Billion
3G Connections