Powerpoint slideshow presentation regarding Aquarius Backpackers in Byron Bay

1. Aquarius Backpacker Bar
Assessing the benefits of a targeted
social media strategy for our nightly
entertainment events

2. Problem: Attempting to attract more
customers to Aquarius
Possible Solutions:
- Rebranding our social media package
- Utilizing local radio stations to promote the
new brand and new initiatives
- Advertising in the local “Byron Bazaar”
newspaper and appeal to targeted demographic
customers

3. Marketing Strategy 1
Social Media
We intent to utilize Facebook, and its “boosting” options. This
involves creating new pages with our updated logo and
branding, and boosting it within a specific region to carefully
selected demographic. The cost depends on the number of
customers you target, and the radius in which you wish to cover.

4. Marketing Strategy 2
Utilizing Local Radio
We intend to promote the new events and nightly dinners on
local radio. We will create a “jingle” which will stimulate
subliminal advertising within potential customers, and help to
increase the brand awareness of our new products and
activities. Radio advertising will also allow us to reach a wider
target audience at a fraction of the cost of television adverts.

5. Marketing Strategy 3
Local Print Media
We will liaise with the local newspaper, the “Byron Bazaar”,
which promotes local businesses, nightclubs and hospitality
event. They have a specific target market, which caters to out
core demographic, therefore increasing the opportunity of
enhancing our brand. We will produce a “gig guide” to
advertise out live music, as well as paying for ¼ page
advertisements to market specific events within specific
timeframes, i.e. State of Origin and Live Music.

6. Target Market
We are an international hostel, catering for travelers between
the ages of 18-35. Therefore out mediums of communication
must be curtailed towards social and print media which
appeals to our clientele. These forms of media content must
include :
• Mobile and tablet friendly interfaces
• Aesthetically pleasing designs
• Relatable images and activities on offer
• Applicable forms of social media (Instagram, FB and Twitter)

7. Financial Opportunities
We can project conservative targets to achieve through
increased spend on print and social media. Recently, we spent
$122 on a ¼ page advertisement and $27 on social media
boosting. The outcome resulted in increased revenue of 24%.
This represented value for money, and gave a foresight into
future opportunities to target specific target markets.