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Beyond the
   Book
  Keith Fahlgren
  O'Reilly Media
 keith@oreilly.com
or
Chasing
   Goals
Via trends or technology
Take the long view
Beyond
The consumers and the
   audience became the
    users, the keyboard-
 clicking participants, the
people formerly known as...
Connected
  reading

a world in which readers communicate
constantly with other readers but also
with authors
You'll read a puzzling passage
from a novel and then instantly
   browse through dozens of
comments from readers around
  ...
Unexpected
Annotation
Cory Doctorow's
       Flashbake
    Every 15 minutes it records:
•   any changes
•   the current timezone
•   the weather...
A non-
narrative
 world?
The online world is:
   designed to be a world of
   clutter - of distractions and
interruptions, of attention doled
  out...
Curators
photo: jypsygen on flickr
Goals
Where am I and
where do I want
  to end up?
Find more
 authors
Speakers into writers
Create
Conversation
written discourse is
becoming less like
 oration and more
 like conversation
                          Tim Bray
http://www...
Sustain
Contact
Feed
Impulses
What will your
 readers buy
 on impulse?
Ease
consumption
Choices
Simplify
Discovery
Increase
Accessibility
Accessible
     Content
• 4.4% of adults have some sort of
    cognitive, reading, or learning disability
•   2.5 million ...
Get
Cheaper
Harness
Beauty
Technology
  Toward
   Goals
Find more
 authors
Create
Conversation
bookglutton.com
http://book.realworldhaskell.org/
http://book.realworldhaskell.org/
Sustain
Contact
Involvement

• 7500 comments during book
    development, 2000 more since
    publication
•   Only 10% were anonymous
•   ...
Feed
Impulses
Old content
Ease
consumption
Shortcovers


• Chapter-level purchases
• Backed by Canada's largest bookseller
Simplify
Discovery
OPDS

    Open Publication Distribution System
•   Machine-readable catalogs
•   Easy to create
•   Easy to aggregate
•   ...
Increase
Accessibility
ePub

    Made up of either:
•   XHTML
•   DTBook
Get
Cheaper
Aggregating quot;Small Dollarsquot;
       photo: kevineddy on flickr
•   Linux Network Adminstrator’s Guide: $3M
•   Writing Linux Device Drivers: $1.6M
•   Using Samba: $1.3M
•   Asterisk: T...
Harness
Beauty
Color
no, really
TOC 2010
        22-24 February
Marriott Marquis Times Square
         New York City
?
Beyond the Book: Starting with the End in Mind Keith Fahlgren, Publishing Technology Engineer, O'Reilly Media
Beyond the Book: Starting with the End in Mind Keith Fahlgren, Publishing Technology Engineer, O'Reilly Media
Beyond the Book: Starting with the End in Mind Keith Fahlgren, Publishing Technology Engineer, O'Reilly Media
Beyond the Book: Starting with the End in Mind Keith Fahlgren, Publishing Technology Engineer, O'Reilly Media
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Beyond the Book: Starting with the End in Mind Keith Fahlgren, Publishing Technology Engineer, O'Reilly Media

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Keith Fahlgren is the Publishing Technology Engineer at O'Reilly Media. He's been involved in extending O'Reilly's use of DocBook and the DocBook-XSL stylesheets, building an Atom Publishing Protocol infrastructure, and contributing generally trying to keep O'Reilly's content as flexible and re-usable as possible. Keith is the secretary of the OASIS DocBook SubCommittee for Publishers. More recently, Keith has been heavily involved with Ebooks, encouraging the adoption of the IDPF ePub standard and contributing the ePub output for the DocBook-XSL stylesheets.

Note from the Presenter: http://book.realworldhaskell.org/read/ is the site for the title which received
all of the comments. The author that designed the commenting system is using it
for another book: http://hgbook.red-bean.com/read/. He has open-sourced the code
for the commenting system, based on Django & DocBook, here:
http://hg.serpentine.com/mercurial/book.

Published in: Business, Technology
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Beyond the Book: Starting with the End in Mind Keith Fahlgren, Publishing Technology Engineer, O'Reilly Media

  1. 1. Beyond the Book Keith Fahlgren O'Reilly Media keith@oreilly.com
  2. 2. or
  3. 3. Chasing Goals Via trends or technology
  4. 4. Take the long view
  5. 5. Beyond
  6. 6. The consumers and the audience became the users, the keyboard- clicking participants, the people formerly known as the audience. Bruce Sterling in ACM interactions http://interactions.acm.org/content/?p=1244
  7. 7. Connected reading a world in which readers communicate constantly with other readers but also with authors
  8. 8. You'll read a puzzling passage from a novel and then instantly browse through dozens of comments from readers around the world, annotating, explaining or debating the passage's true meaning. Steven Johnson in the WSJ How the E-Book Will Change the Way We Read and Write
  9. 9. Unexpected Annotation
  10. 10. Cory Doctorow's Flashbake Every 15 minutes it records: • any changes • the current timezone • the weather • the last three headlines with your by-line in your blog quot;Where am I, what's it like there, and what am I thinking about?quot;
  11. 11. A non- narrative world?
  12. 12. The online world is: designed to be a world of clutter - of distractions and interruptions, of attention doled out by the thimbleful, of little loosely connected bits whirling Nick Carr
  13. 13. Curators
  14. 14. photo: jypsygen on flickr
  15. 15. Goals
  16. 16. Where am I and where do I want to end up?
  17. 17. Find more authors
  18. 18. Speakers into writers
  19. 19. Create Conversation
  20. 20. written discourse is becoming less like oration and more like conversation Tim Bray http://www.tbray.org/ongoing/When/200x/2009/04/25/Long-and-Short-Forms
  21. 21. Sustain Contact
  22. 22. Feed Impulses
  23. 23. What will your readers buy on impulse?
  24. 24. Ease consumption
  25. 25. Choices
  26. 26. Simplify Discovery
  27. 27. Increase Accessibility
  28. 28. Accessible Content • 4.4% of adults have some sort of cognitive, reading, or learning disability • 2.5 million can't quot;grasp or handle small objectsquot; • 14.1 million people with quot;vision troublequot;
  29. 29. Get Cheaper
  30. 30. Harness Beauty
  31. 31. Technology Toward Goals
  32. 32. Find more authors
  33. 33. Create Conversation
  34. 34. bookglutton.com
  35. 35. http://book.realworldhaskell.org/
  36. 36. http://book.realworldhaskell.org/
  37. 37. Sustain Contact
  38. 38. Involvement • 7500 comments during book development, 2000 more since publication • Only 10% were anonymous • 21 people left at least 75 comments
  39. 39. Feed Impulses
  40. 40. Old content
  41. 41. Ease consumption
  42. 42. Shortcovers • Chapter-level purchases • Backed by Canada's largest bookseller
  43. 43. Simplify Discovery
  44. 44. OPDS Open Publication Distribution System • Machine-readable catalogs • Easy to create • Easy to aggregate • Searchable
  45. 45. Increase Accessibility
  46. 46. ePub Made up of either: • XHTML • DTBook
  47. 47. Get Cheaper
  48. 48. Aggregating quot;Small Dollarsquot; photo: kevineddy on flickr
  49. 49. • Linux Network Adminstrator’s Guide: $3M • Writing Linux Device Drivers: $1.6M • Using Samba: $1.3M • Asterisk: The Definitive Guide: $500K • Version Control with Subversion: $300K • Real World Haskell: $158K (in first 5 months)
  50. 50. Harness Beauty
  51. 51. Color no, really
  52. 52. TOC 2010 22-24 February Marriott Marquis Times Square New York City
  53. 53. ?

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