1. The Philips team collect their award from Time and Fortune’s Andy Bush
(second from right) and comedian Hugh Dennis (far right)
AWARDS 2009
Philips wins ‘The Media Excellence Award’ at 20th annual M&M Awards •
Award recognises innovation, creativity and continued support for international media industry over 20 years •
Over 2,000 votes cast to decide the winner •
ABOUT THE M&M AWARDS 2009
Building on 19 years of serving the international media market, the
M&M Awards recognise and celebrate leading pan-regional advertising
campaigns, the most innovative and effective work running within
international media owner companies and the finest co-ordination of
multi-local advertising strategies. www.mandmawards.com
ABOUT C SQUARED
C Squared is a business publishing and information company that
serves the global media and marketing industry. It is the publisher of
M&M which, for 20 years, has been the leading international title for
advertisers. It also owns the innovation and sharing exchange, Cream
and produces The Festival of Media. www.csquared.cc
PRESS RELEASE
The M&M awards 2009 winners
Philips
Philips won ‘The Media Excellence Award’ at the 20th annual M&M Awards (10th September), being selected by the
international media and marketing industry as the advertiser brand that has raised the bar and set itself as an example of
best practice in the use of international media.
International media owners helped to create an initial 15 brand shortlist. Then, to celebrate M&M’s 20th anniversary, voters
were asked to consider which brand has shown continued support for the industry, innovation in both media choice and
creativity and overall excellence in the arena of international media over the past two decades. Following a poll of M&M
readers on mandmglobal.com, and over 2,000 votes, Philips was crowned the winner.
Since 1995 Philips has used international media consistently to establish a global presence – first under the tagline “Let’s
make things better”, and, since 2004, “sense and simplicity”. Philips’ M&M Award history includes winning ‘Best use
of International Media’ in 2002 for ‘Body and Beauty’; and ‘Best use of Branded Content’ in 2008 for Philips Shavers
‘Formula for Success’ campaign. As of late Philips has reinforced its commitment to health and well-being through more
partnership deals and having a presence across all media platforms. Partnerships have included an advertising deal
around CNBC’s weekly series ‘Healthy Horizons’ and signing up as the launch partner for CNN International’s first venture
into regular health feature programming, ‘Vital Signs’, aimed at Europe, the Middle East, Africa and the US.
For further information please contact: Pip Brooking, Editor, M&M | +44 (0) 207 367 6991 | pip@csquared.cc
Monday, 14 September 2009, London