LinkedIn Basics --> Please note: assignment deadline dates have been updated!!

1. C O M M 2 0 2
CAREER FUNDAMENTALS
W I T H B O N N I E
T26 (MONDAY 4PM) & T40 (FRIDAY 3PM)
C O M M 2 0 2
CAREER FUNDAMENTALS
W I T H B O N N I E
T26 (MONDAY 4PM) & T40 (FRIDAY 3PM)

2. our plan today
1. ECR – What did we think?
2. Course timeline
3. LinkedIn crash course
4. Leveraging LinkedIn
5. Working session

3. I found the ECR…
A.
Useful
B.
Not useful

4. I think the ECR accurately reflected my
strengths
A.
Yes
B.
No
C.
TBH I don’t
remember
anything

5. I think the ECR accurately reflected my
areas of development
A.
Yes
B.
No
C.
TBH I don’t
remember
anything

6. I plan to work on my strengths/areas of development in
my own time (outside of COMM 202)
A.
Yes
B.
No

7. I’ve booked a meeting with (or I plan to book a meeting with) a
BCC Career Coach in regards to the ECR
A.
Yes
B.
No

8. our plan today
1. ECR – What did we think?
2. Course timeline
3. LinkedIn crash course
4. Leveraging LinkedIn
5. Working session

9. Week 7
Tutorial
Setting up
LinkedIn
What’s Due:
Nothing (yay!)
Reading Week
course timeline
What’s Due:
For FRIDAY, FEB 22ND
@ 11:59PM:
1. LinkedIn profile
Tutorial
Resume & Cover
Letter
What’s Due:
For FRIDAY, MAR 1ST
@ 11:59PM:
1. Job Posting
Research
Assignment
2. Resume & CL draft
Week 8

10. our plan today
1. ECR – What did we think?
2. Course timeline
3. LinkedIn crash course
4. Leveraging LinkedIn
5. Working session
(*****)

11. LinkedIn crash course
What is LinkedIn?
What is the point?

12. LinkedIn crash course

13. LinkedIn crash course
Resume
• Direct & formal
• Tailored to company
• Shows your qualifications
for the specific role
LinkedIn
• A social network
• Tailored to your personal
brand
• Includes broader
experiences and interests
What’s the difference?

14. • Double check your
notifications are turned
OFF for minor changes!
1
• Avoid marking connection
requests as “I Don’t Know”: if
you do too many LinkedIn
kicks you off the platform
2
Before you start
(*****)

15. 3
Before you start

16. 5 major
components
1. Headshot
2. Headline
3. Summary
4. Experiences
5. Contact info
What’s in a profile?

17. 1. Work environment
appropriate headshot

18. 18
2. A captivating headline

19. 19
3. Interesting summary
that shows your
personality

20. 4. Complete experiences
with explanations &
media

21. 5. Custom URL and
contact info

22. 1. Work environment
appropriate headshot

23. • Reasonably close up
• High quality, good lighting, etc.
• Looks like you
• A coloured photo with a slight head
tilt makes you more likeable
• CUS Visual Media
1. Headshot

24. 24
2. A captivating headline

25. • This is your hook!
• Short & sweet (120 characters
max)
• Tell us about who you are &
what you do
2. Headline

28. 28
3. Interesting summary
that shows your
personality

29. • 2000 characters (don’t use it all)
• Summarize your background
• Tell us about your future goals
• What makes you tick?
3. Summary

30. Solid example
🌶

31. Solid example
🌶🌶

32. Solid example
🌶🌶🌶

33. 4. Complete experiences
with explanations &
media

34. • Include all roles (in reverse
chronological order)
• Use first person & a
conversational tone
• Not a repeat of your resume
• Show examples of your work if
you have them (videos,
presentations, reports, etc.)
(***** - artifacts)
• Be concise!
4. Experiences

35. 4. Experiences

36. our plan today
1. ECR – What did we think?
2. Course timeline
3. LinkedIn crash course
4. Leveraging LinkedIn
5. Working session

37. Connections – getting started
Who do I connect with?
• Classmates, mentors, past co-
workers, and managers
• Me!
• BCC Coaches
• Professionals you meet at
networking sessions
• Recruiters for your favourite
companies (*********)

38. LinkedIn functionalities
companies
• Stay up to date with
your favourite
companies
• Keep an eye out for
roles you can apply
for
influencers
• Who inspires you
• Align their identity
with your brand
• Follow your idols &
stay goal oriented!
groups
• Industries of interest
• Special interest
groups and
communities
• Your peers and
colleagues

39. Following a company

40. Leveraging the company page

41. Explore the jobs page

42. Leverage your connections

43. Connection levels – 1st, 2nd, 3rd
(*****)

44. Managing expectations
• You will rarely be offered a job from someone straight from Linkedin
(*****)
• In fact, be wary of strangers who offer to hire you on the spot
• This is a tool to make connections that will open up your options in
the hidden job market (***** + skills – staying competitive)

45. Personal experiences
• Tuum est
• Not a guarantee of a job
• Use to get your foot in the door

46. our plan today
1. ECR – What did we think?
2. Course timeline
3. LinkedIn crash course
4. Leveraging LinkedIn
5. Working session

47. Take this time to…
Connect with me
1. Make a LinkedIn Profile
1. Headshot
2. Headline
3. Summary
4. Experience
2. Follow 3 Companies that interest you and check out the jobs
page
3. Do some research and add some relevant connections

50. 1. By 11:59PM on Wednesday, Feb. 20th: LinkedIn Profile
Assignment (make sure to add me)
2. By 11:59PM on Friday, March 1st: (1) Resume + CL
draft & (2) Job Posting Assignment
3. Next week is Reading Week 💃
4. First week back is Tutorial
reminders

51. ?