Consumer complaint compensation is an important customer service strategy which you must look upon immediately. Complainants are compensated. You get an extra re engagement opportunity to restore trust & confidence. Nip the complaints in the bud to cut out costs on ORM.

1. Looks like someone is unhappy with ??
Unhappy customers are
your greatest source of
learning
- Bill Gates

2. Unhappy,why it matters ?
● Happy ~ 3
● Unhappy ~15
● Individual Reach ~ 250
● Repurchase = 0

3. I know what to do?
1.ORM
2.CRM
3.Customer
Satisfaction
Measurement

4. Is it happening in Reality
Sell
Reset target
Great customer service
Customer loyalty

5. Keep it Simple
Let us know his
1.Loyalty program?
2.Complaint
engagement
strategy?
Babloo is intuitively great in customer service

6. Babloo strategies
1.His Loyalty programs:
Free chillies,Dhaniya,Pudina etc.
2.Complaint re-engagement strategy
Free items,Replacements as compensation

7. Babloo speaking
● Easy when customer base is small
● Compensation is proportional to nature of
complaints
● Compensation align with customer expectations
Escaling babloo stratgies on larger samples
requires intelligent product

8. Compensation rewards
Complaints
Quality issue
Location issue
Freshness
Delicate
More delicate
More more delicate
Compensation
Ad on vegetables for
six months on quality
issues
Delivery boy for not
people coming at
irregular intervals
Changed the vendor
for freshness issues

9. Compensated Customers,am i
done ?
Compensation??
1.It is anything from
rewards,extra
services etc
2.How much?
3.Everybody &
everything?
Metrics Measure ??
1.How much is
effective?
2.What is effective?
3.Track every moves
4.My ROI

10. Compensation Program factors
● Compensation program among large customer
base needs product
● Unstrategized programs may breed different
ecosystem
● Pre decided less impactful Vs Real time ones
● Program Nature - Complaint nature – Customer
expectations
● Large data always helpful

11. I Do Compensate...
Some times it may not be enough
1.Develop this gesture as an Ecosystem
2.It will encourage large pool of customers
3.Needs infra or some product
4.Institutionilized product custs cost & generates
trust
Be a part of our ecosystem !!

12. Compensation – what it achieved?
Re engaged,Bought you some time
Till you become best !!

13. Not all can be retained !
But all will complain
So there lies an opportunity
Give a shot with Bolograhak
Happy Hunting !!