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Student Name: D Robson
Student Number:
Course: Certificate in Customer Services Level 3
Assignment No: Assignment 1 The Importance of Customer Service 1352819351 Unit 1
Marking Criteria:
We expect the learners to write minimum one well expressed point in three lines against each
allocated mark. This means one needs to write 15 lines with 5 well expressed points to get high
grades for a 5 marks question.
For high grades use examples and illustrations where appropriate.
Please insert your completed assignment ( in word format) here:
Although customers where content, they rarely gave top marks, this is an opportunity missed by the
company to ask further questions. Keeping in mind that it did affect other schemes such as customer
loyalty card and discounts, in simple terms – I’ll go elsewhere, and that’s exactly what the existing
customers did, moved to their competitors where they found better deals and no doubt passed on
that deal to friends and family. Although the company successfully attracted 0.5 million new
customers, and 5% of their existing customers by the end of 2004 the company’s overall profit
dropped by 3% and as such exceeded the marketing budget of £5000, 000.
Importance of customer services in an organisation, a vital part of any business operations, to
supply accurate information relevant to that product or service, affect how the company is viewed
by the public. No or poor customer service policies. Once one person is upset or angry then that
person will go to family, friends and even go on social media and tell their story. Customer service is
about making sure that your customers feel they are valued. The overall experience can in fact give a
positive outcome to the product been sold. The use of empathy is relevant to get matters resolved
quickly, whereas sympathy can been seen as moth balling and can in some circumstances have an
adverse effect.
What is Customer Retention Important to keeping the customer by making them feel valued,
interested in that customer, making them feel in good hands by knowing the product and your job,
and in most cases giving that feeling of … giving value for money and better deals to stay.
Internal Customer within the workplace for instance, when our business meets employee needs,
resulting in positive attitudes and, the intention of doing a great job that performs well.
Assignment Cover Sheet
External Customers Is a customer who is essential to any business, a person external of a company
that is not part of that company.
Questionnaire Thank you for staying at Western BB, we value your opinion and would like to give
you an opportunity to supply feedback.
1. Where you happy with your stay (Y ) (N ) if no please continue to next question below
2. If not please provide the reasons why you were not happy.
3. Please indicate if you would like one of our customer service team to contact you in regards to
your stay?
Name
Contact telephone number or email
Student Statement:
By submitting this assignment, I confirm that this is my own work.
Student Signature: Dean Robson Date: 04/12/2018
For Tutor / Assessor Use Only
Total Marks
Marks Obtained
Percentage / Grade

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Assignment 1 the importance of customer service 1352819351 unit 1

  • 1. Student Name: D Robson Student Number: Course: Certificate in Customer Services Level 3 Assignment No: Assignment 1 The Importance of Customer Service 1352819351 Unit 1 Marking Criteria: We expect the learners to write minimum one well expressed point in three lines against each allocated mark. This means one needs to write 15 lines with 5 well expressed points to get high grades for a 5 marks question. For high grades use examples and illustrations where appropriate. Please insert your completed assignment ( in word format) here: Although customers where content, they rarely gave top marks, this is an opportunity missed by the company to ask further questions. Keeping in mind that it did affect other schemes such as customer loyalty card and discounts, in simple terms – I’ll go elsewhere, and that’s exactly what the existing customers did, moved to their competitors where they found better deals and no doubt passed on that deal to friends and family. Although the company successfully attracted 0.5 million new customers, and 5% of their existing customers by the end of 2004 the company’s overall profit dropped by 3% and as such exceeded the marketing budget of £5000, 000. Importance of customer services in an organisation, a vital part of any business operations, to supply accurate information relevant to that product or service, affect how the company is viewed by the public. No or poor customer service policies. Once one person is upset or angry then that person will go to family, friends and even go on social media and tell their story. Customer service is about making sure that your customers feel they are valued. The overall experience can in fact give a positive outcome to the product been sold. The use of empathy is relevant to get matters resolved quickly, whereas sympathy can been seen as moth balling and can in some circumstances have an adverse effect. What is Customer Retention Important to keeping the customer by making them feel valued, interested in that customer, making them feel in good hands by knowing the product and your job, and in most cases giving that feeling of … giving value for money and better deals to stay. Internal Customer within the workplace for instance, when our business meets employee needs, resulting in positive attitudes and, the intention of doing a great job that performs well. Assignment Cover Sheet
  • 2. External Customers Is a customer who is essential to any business, a person external of a company that is not part of that company. Questionnaire Thank you for staying at Western BB, we value your opinion and would like to give you an opportunity to supply feedback. 1. Where you happy with your stay (Y ) (N ) if no please continue to next question below 2. If not please provide the reasons why you were not happy. 3. Please indicate if you would like one of our customer service team to contact you in regards to your stay? Name Contact telephone number or email Student Statement: By submitting this assignment, I confirm that this is my own work.
  • 3. Student Signature: Dean Robson Date: 04/12/2018 For Tutor / Assessor Use Only Total Marks Marks Obtained Percentage / Grade