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Assignment 1 the importance of customer service 1352819351 unit 1
The document discusses the importance of both internal and external customers. It provides examples of companies like McDonald's and Honda that have been successful due to their focus on good internal customer service. The case study describes how a manufacturing company's reputation suffered due to poor treatment of internal customer service representatives by engineers. It highlights how internal customers are key to satisfying external customers and outlines strategies for organizations to encourage strong internal customer service in order to achieve overall success.
The document discusses setting up a human resources division in a company and dividing responsibilities amongst company partners. It mentions that the human resources division implements strategies and policies for managing employees. It also provides an example structure for a company that includes roles like Chairman, President, and Directors. The document then discusses providing after-sales customer service by offering rewards and fixing any product issues for free. It concludes by discussing methods for studying the local market and competitors, such as sending out questionnaires and examining other shops' advertisements.
External customers expect value, quality products and services, and helpful assistance when shopping. Not meeting these expectations could damage a business's reputation and reduce sales.
Internal customers, like employees, expect fair pay and a safe working environment. Unfair pay can reduce motivation and morale, while unsafe conditions are a company's responsibility to address.
Taking Care of Your Campus Customers - An Inclusive Approach to Customer Servicemichellebaker
These slides were used with the "Taking Care of Your Campus Customers" workshop, delivered at Ball State University in September 2014.
Workshop facilitated by Michelle Baker, phase(two)learning
phasetwolearning.com - phasetwolearning@gmail.com
This document outlines key aspects of customer service, including its definition, research on its importance, types of customers, dimensions of customer service, skills needed, and benefits. It discusses the five dimensions of customer service - tangibility, reliability, responsiveness, assurance, and empathy. It also details the "7 Pillars of Customer Service" which are developing a customer service mission statement, viewing customer service as attitude and action, base training, coaching employees, creative thank you's, functional walkthroughs, and engaging customers. The conclusion emphasizes the importance of all employees prioritizing customer service through teamwork.
This document discusses the importance of customer service training and provides guidance on developing an effective training program. It outlines several benefits of customer service training, including increased brand value, repeat customers, price justification, free marketing, and employee satisfaction. It then discusses establishing core values, recruiting the right people, exposing new hires to the job, and providing mentorship. The document also provides details on training programs, including demonstrating priorities, empowering staff, inculcating leadership, following processes, and monitoring performance. It stresses the importance of regular performance evaluations to ensure great customer support.
This document contains responses to 5 prompts about starting and running a business. For prompt A, the response discusses advertising the business by establishing a good location, making brochures, TV commercials, a website, and good customer service. For prompt B, the response discusses dividing the human resources department into planning, management, and service sections, and lists 5 interview questions. For prompt C, the response discusses dividing responsibilities amongst partners by designating one as chairman, one as executive director, one as accountant, and hiring part-time workers. For prompt D, the response lists 5 ways of providing after-sales customer service and gives an example of a product issue. For prompt E, the response discusses studying local competitors' locations,
Coaching in the moment workbook smt asm 020911hopxman
This document provides guidance and exercises for Bloomindale's managers on coaching sales associates in the moment. It encourages focusing coaching on reinforcing positive behaviors or redirecting negative ones. Sample scenarios are given that managers would role play responding to using the coaching formulas of reinforce (YOU + behavior + positive consequence) or redirect (I + feelings + behavior + negative consequence + question). The document stresses the importance of observation and feedback over multiple sessions to help associates improve their performance. Managers are tasked with selecting two associates to coach over 3 weeks using the provided worksheets to track the coaching process.
The document discusses the importance of both internal and external customers. It provides examples of companies like McDonald's and Honda that have been successful due to their focus on good internal customer service. The case study describes how a manufacturing company's reputation suffered due to poor treatment of internal customer service representatives by engineers. It highlights how internal customers are key to satisfying external customers and outlines strategies for organizations to encourage strong internal customer service in order to achieve overall success.
The document discusses setting up a human resources division in a company and dividing responsibilities amongst company partners. It mentions that the human resources division implements strategies and policies for managing employees. It also provides an example structure for a company that includes roles like Chairman, President, and Directors. The document then discusses providing after-sales customer service by offering rewards and fixing any product issues for free. It concludes by discussing methods for studying the local market and competitors, such as sending out questionnaires and examining other shops' advertisements.
External customers expect value, quality products and services, and helpful assistance when shopping. Not meeting these expectations could damage a business's reputation and reduce sales.
Internal customers, like employees, expect fair pay and a safe working environment. Unfair pay can reduce motivation and morale, while unsafe conditions are a company's responsibility to address.
Taking Care of Your Campus Customers - An Inclusive Approach to Customer Servicemichellebaker
These slides were used with the "Taking Care of Your Campus Customers" workshop, delivered at Ball State University in September 2014.
Workshop facilitated by Michelle Baker, phase(two)learning
phasetwolearning.com - phasetwolearning@gmail.com
This document outlines key aspects of customer service, including its definition, research on its importance, types of customers, dimensions of customer service, skills needed, and benefits. It discusses the five dimensions of customer service - tangibility, reliability, responsiveness, assurance, and empathy. It also details the "7 Pillars of Customer Service" which are developing a customer service mission statement, viewing customer service as attitude and action, base training, coaching employees, creative thank you's, functional walkthroughs, and engaging customers. The conclusion emphasizes the importance of all employees prioritizing customer service through teamwork.
This document discusses the importance of customer service training and provides guidance on developing an effective training program. It outlines several benefits of customer service training, including increased brand value, repeat customers, price justification, free marketing, and employee satisfaction. It then discusses establishing core values, recruiting the right people, exposing new hires to the job, and providing mentorship. The document also provides details on training programs, including demonstrating priorities, empowering staff, inculcating leadership, following processes, and monitoring performance. It stresses the importance of regular performance evaluations to ensure great customer support.
This document contains responses to 5 prompts about starting and running a business. For prompt A, the response discusses advertising the business by establishing a good location, making brochures, TV commercials, a website, and good customer service. For prompt B, the response discusses dividing the human resources department into planning, management, and service sections, and lists 5 interview questions. For prompt C, the response discusses dividing responsibilities amongst partners by designating one as chairman, one as executive director, one as accountant, and hiring part-time workers. For prompt D, the response lists 5 ways of providing after-sales customer service and gives an example of a product issue. For prompt E, the response discusses studying local competitors' locations,
Coaching in the moment workbook smt asm 020911hopxman
This document provides guidance and exercises for Bloomindale's managers on coaching sales associates in the moment. It encourages focusing coaching on reinforcing positive behaviors or redirecting negative ones. Sample scenarios are given that managers would role play responding to using the coaching formulas of reinforce (YOU + behavior + positive consequence) or redirect (I + feelings + behavior + negative consequence + question). The document stresses the importance of observation and feedback over multiple sessions to help associates improve their performance. Managers are tasked with selecting two associates to coach over 3 weeks using the provided worksheets to track the coaching process.
This document contains responses to 5 prompts about starting and running a business. For prompt A, the response discusses advertising the business by establishing a good location, making brochures, TV commercials, a website, and good customer service. For prompt B, the response discusses dividing the human resources department into planning, management, and service sections, and lists 5 interview questions. For prompt C, the response discusses dividing responsibilities amongst partners by having a chairman, executive director, and accountant. For prompt D, the response lists 5 ways of providing after-sales customer service and gives an example of a product issue. For prompt E, the response discusses studying local competitors' locations and services, and having a central location that is open 24/
The document discusses internal customer satisfaction in an organization. It notes that internal customer satisfaction is often neglected but is important for satisfying external customers. It then outlines the objectives, methodology, and limitations of conducting an internal customer satisfaction survey. Key findings include that employees are not fully aware of the internal customer concept and focus more on their department than the organization as a whole. Areas of inconsistency and a lack of communication between departments are identified as issues to address.
The human resources division is responsible for planning job roles, managing employees and expenses, and overseeing service operations. Potential employees would be interviewed and assigned roles based on their preferences and skills. Job roles include planners and developers, management, and part-time service staff. The chairman oversees the board of directors and ensures fairness, while the executive director fulfills a motivational leadership role. An accountant is responsible for financial calculations and management.
1) The human resources division is responsible for managing employees, dividing them into appropriate sections based on their skills and interests, and hiring new staff through an interview process.
2) When running a company with group partners, responsibilities may be divided with one partner as the chairman, one as the executive director, one as the accountant, and one managing part-time employees.
3) After selling a product, the company will provide customer service by accepting issues by phone/email, offering repairs/replacements, and always treating customers politely. For example, if a sold food goes bad, it would be replaced.
The document discusses the importance of internal customer service quality and introduces the Customer Service Matrix that categorizes companies based on their focus on internal and external customer service as either Winners, At Risk, or Losers. It also provides steps that departments can take to improve internal service quality, such as auditing services provided, gathering customer feedback, prioritizing issues, and implementing corrective actions through continuous improvement.
Mystery shopping services can help businesses in several ways: 1) Identify areas for improvement through objective customer research, 2) Understand opportunities by measuring customer service performance, and 3) Boost staff competence and sales through targeted training based on mystery shopping data. Mystery shopping involves anonymous shoppers testing various customer touchpoints like in-store, online, or phone to collect both qualitative and quantitative data on customer experience. Businesses can then review the compiled data to identify operational or staff issues and link performance to sales metrics in order to focus training and drive better results.
The document provides a template for a standardized sales script with 6 key stages: [1] Mental/Physical Preparation, [2] Introduction, [3] Problem/Needs Identification, [4] Solution Presentation, [5] Objections/Responses, and [6] Close. It outlines the purpose and scope of each stage, including reviewing customer notes, stating the purpose of the call, identifying problems and needs, presenting solutions, addressing objections, and asking for the sale. The template is intended to help new recruits develop consistent and effective sales presentations.
Original article from the Flevy business blog can be found here:
http://flevy.com/blog/voice-of-the-customer-internal-and-external/
We should all listen to the Voice of the Customer (VoC) in this customer centric market to improve our business operations. VoC isn’t just for your valued external customers, but also your valued internal customers, your employees or associates.
What is more important than listening to your customer? Without customers there is no operation or business, is there?
When you receive VoC input, review the input and use Pareto’s 80/20 principle to prioritize your VoC replies.
Now, implement these customer ideas, tell your customers and become a better company.
So, what exactly does VoC capture?
Voice of the Customer (VOC)
The needs and wants of your customers
The relative importance of features and benefits associated with your product
The expectations and promises that are both fulfilled and unfulfilled by your product or service
What your customers need for increased satisfaction.
Voice of the Customer is a term that describes your customer’s feedback about their experiences with and expectations for your products or services. Qualtrics VOC is a multi-source information tool that focuses on customer needs, expectations, and product improvement.
This document discusses the transition from college to jobs in the retail and service industries. It outlines that recent graduates and MBAs can find careers in retail through job-oriented training programs that provide customer-facing roles like sales executives with reduced training costs and enhanced job selection chances. Soft skills like communication, etiquette, grooming, and teamwork are emphasized as important for being effective and commercially aware workers that customers and organizations will accept.
Purpose of training.
Setting objective of training.
Selling basics
Are you creating right first impression?
No one get a second chance for first impression.
Why we need same Introduction by all LIC Agent, to carry Brand impression?
Prepare and practice your introduction.
What are Open Questions?
How it helps in starting sales conversation?
What are Open Leading Questions?
How it help to funnel down the prospects?
The Closed Questions?
How it help to gain some commitment?
How to present product features with benefit?
Feature are what something has.
Benefit are What something does.
For example:
LIC Money Back is Product.
Feature – It gives money at fixed interval.
Benefit – 10 times life assurance + Bonus + last Bonus.
What are objections?
How to handle each objection with objection handling technique?
What are Price Objection?
How to handle price objection with price objection handling technique?
What are non verbal communication?
How to use body language to improve your performance?
How to close?
Most sales person do not know how to close.
What is Negotiation?
How to use, win-win techniques?
Follow up techniques.
Record keeping for future.
Preparing Testimonials.
Gaining further referrals.
What next? How to plan?
Summing up entire sales training presentation.
Q & A
Further Assignments.
World Class Service: Creating a Positive Customer ExperienceRasmussen College
The document discusses barriers to delivering world class customer service such as lack of consistency, training, and accountability. It emphasizes that excellent customer service must become the norm and part of a company's DNA. Some examples of companies with strong customer service cultures include those with concierge-level service, unique experiences, transparency, empowered employees, and good relationships. The document provides tips for customer service skills training and discusses the importance of understanding customer feedback.
a typology of customers ( internal and external factors ınfluencing their beh...Göksun Çatmaz
The document discusses factors that influence consumer behavior both internally and externally. It provides a simple model of consumer behavior showing how internal factors like personality, needs, and attitudes interact with external factors such as social, economic, family, and business influences. The document then describes different types of customer behavior including loyal customers, discount customers, impulsive customers, need-based customers, wandering customers, and more. It provides descriptions of each type of customer behavior.
This document discusses customer handling and its importance for businesses. Customer handling involves understanding customer needs, fulfilling their requirements through regular interaction and excellent service. It aims to establish long-term, one-to-one relationships with customers rather than just expanding the customer base. This helps with customer retention, loyalty, repeated business and better price negotiations. The key to good customer handling is delivering excellent basic service while also building strong relationships and creating competitive differentiation to provide excellent customer experiences and achieve business goals.
The document discusses measuring and managing customer satisfaction. It provides an overview of key metrics to measure like complaints, word of mouth, loyalty, and repurchase rates. It explains that totally satisfied customers contribute significantly more revenue. The document also discusses using customer satisfaction surveys to measure individual touchpoints and a company overall. It provides examples of survey questions and using metrics like Net Promoter Score. The conclusion emphasizes implementing a formal customer satisfaction process to improve business performance.
The document outlines a seminar on delighting customers through quality service. It discusses key concepts like meeting customer needs, customer emotions, and relationship management. It emphasizes the importance of exceeding expectations and treating customers with care, credibility, accessibility, responsiveness, and excellence. Specific strategies are provided for skills like active listening, empathy, apology and problem-solving to turn unhappy customers into delighted ones.
In these competitive world, cost to hold a customer is blooming like a sky-rocketing. Increasing customer satisfaction is the only way to hold a customer. Small and Medium business owners should focus on experiencing customers to increase their satisfaction.
Here are the some strong strategies to increase customer satisfaction.
Mogass basic service steps - customer serviceKingsOilHRDept
This document provides guidance on customer service best practices for forecourt crews at gas stations. It outlines the importance of excellent customer service in gaining customer loyalty and repeat business. The 5-point basic service steps are described, which include greeting the customer, taking the order, confirming payment, and offering additional services. Forecourt crew duties, grooming standards, and an evaluation process based on the basic service steps and grooming are also summarized. The goal is to identify customer needs and provide competitive products and services to achieve customer satisfaction.
This document discusses key aspects of providing high quality client service. It defines quality service as meeting or exceeding client expectations, which are based on the solutions and feelings clients get from a service, not the service provider's intentions. It emphasizes that clients pay for value and usefulness, not cost or difficulty. It also outlines steps to understand clients, manage expectations, communicate effectively, solve problems, and maintain relationships to earn positive feedback and loyalty. Overall, the document stresses focusing on clients' perspectives and needs to consistently deliver a quality experience.
The document provides an overview of a training session on delivering superior customer service. It discusses establishing consistently high levels of customer service as a key goal and competitive differentiator. It outlines five levels of customer service excellence and how customers perceive those levels. The training encourages participants to evaluate their own organization's level of customer service and identify areas for improvement.
This document contains responses to 5 prompts about starting and running a business. For prompt A, the response discusses advertising the business by establishing a good location, making brochures, TV commercials, a website, and good customer service. For prompt B, the response discusses dividing the human resources department into planning, management, and service sections, and lists 5 interview questions. For prompt C, the response discusses dividing responsibilities amongst partners by having a chairman, executive director, and accountant. For prompt D, the response lists 5 ways of providing after-sales customer service and gives an example of a product issue. For prompt E, the response discusses studying local competitors' locations and services, and having a central location that is open 24/
The document discusses internal customer satisfaction in an organization. It notes that internal customer satisfaction is often neglected but is important for satisfying external customers. It then outlines the objectives, methodology, and limitations of conducting an internal customer satisfaction survey. Key findings include that employees are not fully aware of the internal customer concept and focus more on their department than the organization as a whole. Areas of inconsistency and a lack of communication between departments are identified as issues to address.
The human resources division is responsible for planning job roles, managing employees and expenses, and overseeing service operations. Potential employees would be interviewed and assigned roles based on their preferences and skills. Job roles include planners and developers, management, and part-time service staff. The chairman oversees the board of directors and ensures fairness, while the executive director fulfills a motivational leadership role. An accountant is responsible for financial calculations and management.
1) The human resources division is responsible for managing employees, dividing them into appropriate sections based on their skills and interests, and hiring new staff through an interview process.
2) When running a company with group partners, responsibilities may be divided with one partner as the chairman, one as the executive director, one as the accountant, and one managing part-time employees.
3) After selling a product, the company will provide customer service by accepting issues by phone/email, offering repairs/replacements, and always treating customers politely. For example, if a sold food goes bad, it would be replaced.
The document discusses the importance of internal customer service quality and introduces the Customer Service Matrix that categorizes companies based on their focus on internal and external customer service as either Winners, At Risk, or Losers. It also provides steps that departments can take to improve internal service quality, such as auditing services provided, gathering customer feedback, prioritizing issues, and implementing corrective actions through continuous improvement.
Mystery shopping services can help businesses in several ways: 1) Identify areas for improvement through objective customer research, 2) Understand opportunities by measuring customer service performance, and 3) Boost staff competence and sales through targeted training based on mystery shopping data. Mystery shopping involves anonymous shoppers testing various customer touchpoints like in-store, online, or phone to collect both qualitative and quantitative data on customer experience. Businesses can then review the compiled data to identify operational or staff issues and link performance to sales metrics in order to focus training and drive better results.
The document provides a template for a standardized sales script with 6 key stages: [1] Mental/Physical Preparation, [2] Introduction, [3] Problem/Needs Identification, [4] Solution Presentation, [5] Objections/Responses, and [6] Close. It outlines the purpose and scope of each stage, including reviewing customer notes, stating the purpose of the call, identifying problems and needs, presenting solutions, addressing objections, and asking for the sale. The template is intended to help new recruits develop consistent and effective sales presentations.
Original article from the Flevy business blog can be found here:
http://flevy.com/blog/voice-of-the-customer-internal-and-external/
We should all listen to the Voice of the Customer (VoC) in this customer centric market to improve our business operations. VoC isn’t just for your valued external customers, but also your valued internal customers, your employees or associates.
What is more important than listening to your customer? Without customers there is no operation or business, is there?
When you receive VoC input, review the input and use Pareto’s 80/20 principle to prioritize your VoC replies.
Now, implement these customer ideas, tell your customers and become a better company.
So, what exactly does VoC capture?
Voice of the Customer (VOC)
The needs and wants of your customers
The relative importance of features and benefits associated with your product
The expectations and promises that are both fulfilled and unfulfilled by your product or service
What your customers need for increased satisfaction.
Voice of the Customer is a term that describes your customer’s feedback about their experiences with and expectations for your products or services. Qualtrics VOC is a multi-source information tool that focuses on customer needs, expectations, and product improvement.
This document discusses the transition from college to jobs in the retail and service industries. It outlines that recent graduates and MBAs can find careers in retail through job-oriented training programs that provide customer-facing roles like sales executives with reduced training costs and enhanced job selection chances. Soft skills like communication, etiquette, grooming, and teamwork are emphasized as important for being effective and commercially aware workers that customers and organizations will accept.
Purpose of training.
Setting objective of training.
Selling basics
Are you creating right first impression?
No one get a second chance for first impression.
Why we need same Introduction by all LIC Agent, to carry Brand impression?
Prepare and practice your introduction.
What are Open Questions?
How it helps in starting sales conversation?
What are Open Leading Questions?
How it help to funnel down the prospects?
The Closed Questions?
How it help to gain some commitment?
How to present product features with benefit?
Feature are what something has.
Benefit are What something does.
For example:
LIC Money Back is Product.
Feature – It gives money at fixed interval.
Benefit – 10 times life assurance + Bonus + last Bonus.
What are objections?
How to handle each objection with objection handling technique?
What are Price Objection?
How to handle price objection with price objection handling technique?
What are non verbal communication?
How to use body language to improve your performance?
How to close?
Most sales person do not know how to close.
What is Negotiation?
How to use, win-win techniques?
Follow up techniques.
Record keeping for future.
Preparing Testimonials.
Gaining further referrals.
What next? How to plan?
Summing up entire sales training presentation.
Q & A
Further Assignments.
World Class Service: Creating a Positive Customer ExperienceRasmussen College
The document discusses barriers to delivering world class customer service such as lack of consistency, training, and accountability. It emphasizes that excellent customer service must become the norm and part of a company's DNA. Some examples of companies with strong customer service cultures include those with concierge-level service, unique experiences, transparency, empowered employees, and good relationships. The document provides tips for customer service skills training and discusses the importance of understanding customer feedback.
a typology of customers ( internal and external factors ınfluencing their beh...Göksun Çatmaz
The document discusses factors that influence consumer behavior both internally and externally. It provides a simple model of consumer behavior showing how internal factors like personality, needs, and attitudes interact with external factors such as social, economic, family, and business influences. The document then describes different types of customer behavior including loyal customers, discount customers, impulsive customers, need-based customers, wandering customers, and more. It provides descriptions of each type of customer behavior.
This document discusses customer handling and its importance for businesses. Customer handling involves understanding customer needs, fulfilling their requirements through regular interaction and excellent service. It aims to establish long-term, one-to-one relationships with customers rather than just expanding the customer base. This helps with customer retention, loyalty, repeated business and better price negotiations. The key to good customer handling is delivering excellent basic service while also building strong relationships and creating competitive differentiation to provide excellent customer experiences and achieve business goals.
The document discusses measuring and managing customer satisfaction. It provides an overview of key metrics to measure like complaints, word of mouth, loyalty, and repurchase rates. It explains that totally satisfied customers contribute significantly more revenue. The document also discusses using customer satisfaction surveys to measure individual touchpoints and a company overall. It provides examples of survey questions and using metrics like Net Promoter Score. The conclusion emphasizes implementing a formal customer satisfaction process to improve business performance.
The document outlines a seminar on delighting customers through quality service. It discusses key concepts like meeting customer needs, customer emotions, and relationship management. It emphasizes the importance of exceeding expectations and treating customers with care, credibility, accessibility, responsiveness, and excellence. Specific strategies are provided for skills like active listening, empathy, apology and problem-solving to turn unhappy customers into delighted ones.
In these competitive world, cost to hold a customer is blooming like a sky-rocketing. Increasing customer satisfaction is the only way to hold a customer. Small and Medium business owners should focus on experiencing customers to increase their satisfaction.
Here are the some strong strategies to increase customer satisfaction.
Mogass basic service steps - customer serviceKingsOilHRDept
This document provides guidance on customer service best practices for forecourt crews at gas stations. It outlines the importance of excellent customer service in gaining customer loyalty and repeat business. The 5-point basic service steps are described, which include greeting the customer, taking the order, confirming payment, and offering additional services. Forecourt crew duties, grooming standards, and an evaluation process based on the basic service steps and grooming are also summarized. The goal is to identify customer needs and provide competitive products and services to achieve customer satisfaction.
This document discusses key aspects of providing high quality client service. It defines quality service as meeting or exceeding client expectations, which are based on the solutions and feelings clients get from a service, not the service provider's intentions. It emphasizes that clients pay for value and usefulness, not cost or difficulty. It also outlines steps to understand clients, manage expectations, communicate effectively, solve problems, and maintain relationships to earn positive feedback and loyalty. Overall, the document stresses focusing on clients' perspectives and needs to consistently deliver a quality experience.
The document provides an overview of a training session on delivering superior customer service. It discusses establishing consistently high levels of customer service as a key goal and competitive differentiator. It outlines five levels of customer service excellence and how customers perceive those levels. The training encourages participants to evaluate their own organization's level of customer service and identify areas for improvement.
The document discusses the importance of customer service and retention. It states that salespeople should maintain ongoing relationships with customers through follow-up and effective service in order to gain recurring sales and referrals. It emphasizes building trust with customers and addressing their expectations regarding product quality, price, availability and after-sales support. Regular communication and resolving complaints are seen as important aspects of customer retention.
This document outlines 7 pillars of customer service excellence: 1) Develop a customer service mission statement, 2) Ensure customer service has the proper attitude and action, 3) Provide base training for employees, 4) Coach employees, 5) Send creative thank you's, 6) Perform functional walkthroughs, and 7) Engage with customers. Following these pillars requires challenging employees to go above and beyond typical customer service. Case studies show how following the pillars increased sales and customer retention for various organizations. The document promotes customer service training from Sales Progress to help organizations implement the 7 pillars.
This module provides training for customer service supervisors. It covers defining customer service, communicating with customers, and creating a positive customer experience. The objectives are to define customer service, identify service from the customer's perspective, enhance the customer experience, differentiate good and bad service, and identify how to handle difficult customers. Trainees will learn communication skills, building rapport, active listening, making a good first impression, and proper phone etiquette. They will develop personal action plans to address their customer service center's top issues and create a better customer experience.
This practical template can form part of an extended approach to a company’s brand guidelines and can provide increased customer focus as part of everyday service and support activities. The intention is to provide a framework for delivery of simple, everyday customer focus principles that can be underpinned by clear and concise documentation in support of ISO9002 or ISO10002. This document template should be seen as a general and integral extension to an organisation’s Brand Identity, Corporate ID or Style Guide – which is normally available to employees as a reference for graphical interfaces and with the outside world. It is not intended as a replacement for good quality customer service training.
In addition, the Customer Focus Guide Template provides additional substance and detail for employee guidance. It can be amended as appropriate to act as a formal reference document in terms of content, tone and scenario management when dealing with customers directly.
Customer service involves meeting customer needs and expectations through positive interactions. It is the purpose of a business, not a favor to customers. Excellent customer service is rare because it requires investment, skills development, empowering employees, and measuring satisfaction. Every customer has needs around service, price, quality, action on problems, and appreciation. Both external and internal customers are important to manage to create a unified vision of excellent service.
This document outlines 7 pillars of customer service: 1) Develop a customer service mission statement, 2) Ensure customer service has the proper attitude and action, 3) Provide base training for employees, 4) Coach employees, 5) Send creative thank you's, 6) Perform functional walkthroughs, and 7) Engage with customers. It emphasizes the importance of going above and beyond for customers to build loyalty and advocates training employees to learn more about each customer. Real-world examples are provided to illustrate how following these pillars can significantly increase sales and improve customer relationships.
This document outlines 7 pillars of customer service: 1) Develop a customer service mission statement, 2) Ensure customer service has the proper attitude and action, 3) Provide base training for employees, 4) Coach employees, 5) Send creative thank you's, 6) Perform functional walkthroughs, and 7) Engage with customers. It emphasizes the importance of going above and beyond for customers to build loyalty and advocates training employees to learn more about each customer. Real-world examples are provided to illustrate how following these pillars can significantly increase sales and improve customer relationships.
Business process outsourcing (BPO) helps companies improve business processes through outsourcing services that transform operations and deliver high performance at lower costs. BPO providers offer a range of services based on operational excellence and cost-effectiveness, and train employees on relevant skills. Successful businesses treat clients as important parts of the organization by providing excellent customer service to maintain their reputation for quality products and services. Attracting, engaging, and satisfying customers is important for businesses, and can be done through quality products and services, addressing customer needs, and responding to queries promptly. Onlive communications is committed to managing outsourced engagements and key business functions for customers to help them stay ahead of competition.
Customer service is essential for the sustainable organizationAriful Saimon
The document discusses the importance of customer service for organizational sustainability. It defines customer service and outlines its key benefits, including increased revenues, enhanced reputation, greater customer satisfaction and loyalty. Providing good customer service helps reduce costs of acquiring new customers, beats competitors, and generates positive word-of-mouth advertising. For organizations, customer service is essential as it leads to more sales and income, helps maintain existing customers, improves company reputation, and provides valuable customer feedback. With poor customer service, organizations cannot sustain their operations successfully over the long run.
This document discusses the importance of effectively handling customer inquiries. It notes that businesses that respond to customer inquiries in a timely and thoughtful manner enjoy better brand reputation and more loyal customers. Every inquiry is an opportunity to make a good impression. The document outlines some best practices for handling inquiries such as developing clear policies for agents to follow, categorizing inquiries for efficiency, and enabling self-service options when appropriate. It also discusses the importance of addressing complaints to preserve reputation and learning from common inquiries to improve business operations and customer experience.
This document provides an overview of a customer service seminar. It discusses key topics like the different types of customers, what customer service is, why service can be difficult to define, and tips for handling complaints. It also covers assessing customer service skills and emphasizes the importance of having a positive attitude when dealing with customers.
The document outlines best practices for effective client relationship management. It discusses understanding the client/agency relationship, managing challenges, and tools for a healthy relationship. Some key points include: understanding each party's roles and expectations is important; communication, conduct, and adapting to change impact relationships; agencies should be knowledgeable and proactive while clients should provide information, stick to budgets, and treat the agency as partners.
Ten slides in Ten minutes - Customer Care and CommunicationBill Graham CP.APMP
This 10-slide presentation discusses the importance of customer care and communication. It emphasizes that customers are essential to any business and their needs must be met. The presentation outlines what customers want from businesses, why customers complain, important questions to ask customers to gather feedback, methods for consulting with customers, focusing on "moments of truth" in customer interactions, and how trust is built in relationships through various components. The overarching message is that sustainable, long-term relationships with customers are critical for business success.
What would happen if you lost one of your major customers?
Market places are becoming increasingly competitive, with more and more companies being commoditised. To prevent this you need to find a way to differentiate.
Customer's expectations are rising and an excellent customer experience is now part of their expectation.
This document provides 5 points on how to advertise a sporting goods business in the local community. Point 1 discusses using various media like TV, newspaper and radio for advertising. Point 2 discusses making a website to list product prices. Point 3 discusses putting posters around town. Point 4 discusses making a business plan to identify weaknesses and strengths. Point 5 discusses submitting the website to link directories for more exposure and backlinks.
This document provides 5 points on how to advertise a sporting goods business in the local community. Point 1 discusses using various media like TV, newspaper and radio for advertising. Point 2 discusses making a website to list product prices. Point 3 discusses putting posters around town. Point 4 discusses making a business plan to identify weaknesses and strengths. Point 5 discusses submitting the website to link directories for more exposure and backlinks.
Similar to Assignment 1 the importance of customer service 1352819351 unit 1 (20)
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Assignment 1 the importance of customer service 1352819351 unit 1
1. Student Name: D Robson
Student Number:
Course: Certificate in Customer Services Level 3
Assignment No: Assignment 1 The Importance of Customer Service 1352819351 Unit 1
Marking Criteria:
We expect the learners to write minimum one well expressed point in three lines against each
allocated mark. This means one needs to write 15 lines with 5 well expressed points to get high
grades for a 5 marks question.
For high grades use examples and illustrations where appropriate.
Please insert your completed assignment ( in word format) here:
Although customers where content, they rarely gave top marks, this is an opportunity missed by the
company to ask further questions. Keeping in mind that it did affect other schemes such as customer
loyalty card and discounts, in simple terms – I’ll go elsewhere, and that’s exactly what the existing
customers did, moved to their competitors where they found better deals and no doubt passed on
that deal to friends and family. Although the company successfully attracted 0.5 million new
customers, and 5% of their existing customers by the end of 2004 the company’s overall profit
dropped by 3% and as such exceeded the marketing budget of £5000, 000.
Importance of customer services in an organisation, a vital part of any business operations, to
supply accurate information relevant to that product or service, affect how the company is viewed
by the public. No or poor customer service policies. Once one person is upset or angry then that
person will go to family, friends and even go on social media and tell their story. Customer service is
about making sure that your customers feel they are valued. The overall experience can in fact give a
positive outcome to the product been sold. The use of empathy is relevant to get matters resolved
quickly, whereas sympathy can been seen as moth balling and can in some circumstances have an
adverse effect.
What is Customer Retention Important to keeping the customer by making them feel valued,
interested in that customer, making them feel in good hands by knowing the product and your job,
and in most cases giving that feeling of … giving value for money and better deals to stay.
Internal Customer within the workplace for instance, when our business meets employee needs,
resulting in positive attitudes and, the intention of doing a great job that performs well.
Assignment Cover Sheet
2. External Customers Is a customer who is essential to any business, a person external of a company
that is not part of that company.
Questionnaire Thank you for staying at Western BB, we value your opinion and would like to give
you an opportunity to supply feedback.
1. Where you happy with your stay (Y ) (N ) if no please continue to next question below
2. If not please provide the reasons why you were not happy.
3. Please indicate if you would like one of our customer service team to contact you in regards to
your stay?
Name
Contact telephone number or email
Student Statement:
By submitting this assignment, I confirm that this is my own work.
3. Student Signature: Dean Robson Date: 04/12/2018
For Tutor / Assessor Use Only
Total Marks
Marks Obtained
Percentage / Grade