Unlocking the Secrets to 50 Percent More Profit - Biz2Credit

Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
BIZ2CREDIT PRESENTS:
GROW YOUR PROFITS 50% IN FIVE WEEKS
(WITHOUT NEW CUSTOMERS)
Dawn M. Fotopulos
Hidden Profit Prophet.com

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Grow Profits 50% in 5 Weeks
3 Questions – GPS for your business
 Making money?
 Enough cash to pay the bills?
 Building wealth or destroying it?

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You Are Here

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My Gift to You

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Dawn Fotopulos Hidden Profit Prophet.com

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Are You making money?

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Profits hide
 Working longer hours not the answer
 Your accountant won’t tell you
 Your bookkeeper won’t tell you
 Your salespeople won’t tell you
 Customers won’t tell you
Thousands of business owners have unlocked 50% or
more profit

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Your net income statement holds the key

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Net Income Basics
Net Income Statement
 P&L
 Profit and Loss Statement
Congratulations!
 Making money= (+)
 Breakeven= (0)
 Losing money= (-)

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Take the 50% More Profits 5 Weeks
 Week 1 Clean the Books
 Week 2 Review Net Income Statement Overall
 Week 3 Review Net Income Statement Product/
Service- rebalance
 Week 4 Weighted Average Gross Margin
 Week 5 Gross Margin by Customer- rebalance

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Week 1- Clean the books
Clear visibility
 Current- reconciled every 30 days
 Accurate
 no double counting
 poor allocations
 all discounts taken
 all bills paid
 Complete- all transactions
 Easily accessible- user-friendly reports

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Week 1- Clean the books
If IRS audited
your business
today, would you
pass with flying
colors or an ulcer?

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Week 1- Clean the Books
 Find A Pro-Advisor.com
 “Angie’s List” for bookkeepers and
accountants
 Unless you’re a CPA, you should NOT
be doing your books- you should be
growing profits
 Look at your financial statements
regularly

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Week 2- Net Income Statement Overall
You run your business
on gross margin or
gross profit……. not
revenues

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Week 2- Net Income Statement Overall
Start with gross margin...not revenues
 The goal is gross margin > 30%
 If gross margin < 30% look at
 Products/ services mix
 Customer mix

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 Survey
 Do you have at least 30% gross margin overall?
 “Yes”, “no”, “I don’t know”
 “No” or “I don’t know” means you’re losing $$$$
 Look at gross margin by product or service

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Week 3- Gross Margin per product/ service
 How do you know?
 Price per unit
 Discounts offered/ taken
 Fully loaded direct costs
 What’s leftover before operating expenses
 Common service pitfalls: Interior Designer

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Week 3- Revenues vs. Gross Margin
Review each product or
service
 Which ones are easy to
sell?
 High closure rates
 Makes you most gross
margin?
 Biggest spread between
cost to you and px to
client

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Week 3- Revenues vs. Gross Margin
Your business needs to work hard for you
 What products or services work hard for you?
 What products or services cost you money to deliver?
 Which customers pay the bills?
 Which customers bleed you dry?
Map your entire product or service line- here’s how

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Product/ Service Matrix
High
Margin
Tough Sell
High
Margin
Easy Sell
Low
Margin
Tough Sell
Low
Margin
Easy Sell

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Week 4- Revenues vs. Weighted Avg. Gross Margin
How much of each product/ service was sold?
 Average gross margin by product or service
 How important was each product/ service to total
gross margin
Example: Photographer
 Product A- highest gross margin- sell the least?
 Product C- lowest gross margin- sell the most?

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Keep, discard, pivot- products/ services

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 News flash
 Just changing your product mix can unlock unbelievable
amounts of profit in your business
 Are your sales and marketing efforts focused on profitable
products and services?
 Easiest to deliver
 Highest gross margin potential
 EX: Trey Wheels on Credit

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Week 5- Gross Margin by Customer
 Net Income Statement-
Customer view
 Largest customers often not
profitable
 Over servicing unprofitable
clients
 Under servicing profitable
clients
 Guessing is expensive!

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 Top 100 customers or Top
30% of database
 Revenues per client?
 Product or service
purchases by client last
12 months?
 Gross margin per client?
 Hint: You must know gross
margin by product or
service to do this

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Observations
 Which ones are paying your bills?
 How closely are you managing these relationships?
 What can you do to grow these relationships?
 Are your sales and marketing efforts targeting profitable
potential clients?
Are you making it easy for happy customers to
refer others to your business?

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What clients are bleeding the business?
 Are you over servicing unprofitable clients?
 Can you convert them to profitable?
 Change pricing or discount schedule
 Change product/ service mix
 Streamline after sales services

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News Flash
 Identifying profitable customers and focused effort on
them will unlock profits overnight
 Example: Photographer

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Steps to Unlock Your Hidden Profits
“Can we review that one more time?”
“Can my colleague hear you?”
“Do you have notes?”
“I know 50 people who need this”
“This was the most mind expanding experience I’ve
ever had..”

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No qualifications needed
It doesn’t matter if you’re not an accountant.
You don’t have to have any pre-knowledge
You can even hate accounting and it won’t matter!
If you follow my proven system, you will find hidden
profits you never knew where there.

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The Hidden Profit Academy 5 Week Challenge
 Figures out in a few short weeks how to get you there
 Roadmap that’s super easy to follow
 Does in five weeks what years of struggling can’t accomplish

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Hidden Profit Academy 5 Week Challenge
 5 Quick Courses- 5 Weeks- Weekly calls
 Week 1- 50% More Profits
 Week 2- 100% More Cash Flow
 Week 3- Build a Million Dollar Business You Can Sell
 Week 4- Guerrilla Marketing
 Week 5- Sales Secrets
 Dawn on a live call each week to answer your questions

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Hidden Profit Academy
 50% More Profits- Net Income Statement
 Dawn guiding you directly
 Pitching investors? Banks?
 Payment terms from suppliers?
 You need to know this stuff!
 Fast! Funny!

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100% More Cash Flow- Cash Flow Statement
 How to manage payment terms up front.
 Include this on an invoice so a client can’t wait to pay you.
 Insider tips to frequency and average invoice sizes so your
invoices get first priority.
 The painless way to collect from customers who owe you
money.

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Build a Million Dollar Business You Can Sell- The
Balance Sheet
 How to manage short term and long term debt
 When to take on debt and when to run for the hills
 Mistakes you can avoid to improve your loan acceptance
rate
 Simple ways to build your asset base to build owner’s
equity- the key to a million dollar valuation

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This is important for you….
Your accountant isn’t going to run your business
anymore than your mechanic is going to drive your
car.

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Guerrilla Marketing
 Grow revenues AND gross margin without adding new
customers
 Reduce cost of new client acquisition with leverage not
more expense
 Using customer complaints like retention judo

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Sales Secrets
 Top 10 ways world class companies ring the cash
register faster
 Never cold call again and double or triple closure rates
 How to get customers to become your free salesforce

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Value for you
Keeping Score
• 50% More Profit- Net Income Statement $497
• 100% More Cash Flow- Cash Flow Statement $497
• Build a Million Dollar Business to Sell $497
 Bonus #1-Guerrilla Marketing $497
 Bonus #2- Sales Secrets $497
 Bonus #3- Study guides $250
 Bonus #4- Award-winning book AND study guide $100
Total Value: $2,835
http://knowledgelinktv.com/hiddenprofitacademy/courses-and-pricing/

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November 15th Grow Profits 50%
December 16th Grow Cash Flow 100%
January 6th Million Dollar Business for Sale
https://www.biz2credit.com/knowledge-center/webinar/part1-unlocking-the-
secrets-to-50-percent-more-profits-cash-flow-growth

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Keep Best Business Book 2015 My gift to You

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4th Bonus…two one on one sessions with Dawn
My mission is to make sure you succeed.
 Two personal consultations after you’ve taken the course.
 I’ll review your Net Income Statement aggregate, by customer, by product
or service in advance
 You leave with 90 day action plan.

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Two strategy sessions with Dawn
Strategy Session w/ Dawn : $2,500 value !
Courses, Guides, Weekly Calls: $2,835
Total Value: $5,335

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This could be you…
 Example:
 Auto dealer $6MM losing money
 Four businesses: sell, finance, service cars, roadside towing
 Week 2, he watched first three courses, sent Dawn financials
 One hour we restructured his business (cut revs 75%)
 Found extra $150K profit PER MONTH
 June 10th, 2015

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What is 50% more profit worth to you?
Special price for Biz 2 Credit webinar guests:
Today only $1,997
Total Value $5,335
Dawn Fotopulos personal consult
100% Money back guarantee
You must take action today.

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Reach Dawn
Hidden Profit Prophet.com
Dawn Fotopulos Linkedin
Email me: dfotopulos@gmail.com
http://knowledgelinktv.com/hiddenprofitacademy/courses-and-
pricing/

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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015Copyright@Biz2Credit 2015
Thank you!
Dawn’s gift to you
Your Cash Flow Statement is Speaking, Can You Hear lt?
Questions?

Unlocking the Secrets to 50 Percent More Profit - Biz2Credit

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